Health Plan Strategy Lead

About Abby Care: Powering the future of care at home for all of America.

Abby Care is building the leading AI-native platform for family-led care. America is facing a growing care crisis. Millions more people need care at home than ever. Over 50 million family caregivers support loved ones without the tools, training, or recognition they deserve.

We believe families are the largest untapped caregiving workforce in America, and that technology can help them deliver better care while driving stronger outcomes and greater transparency across the healthcare system.

Abby Care combines clinical oversight with an AI-powered platform to train, enable, and support family caregivers in delivering high-quality care at home. Our platform helps health plans and government partners better understand, verify, and improve care in the home. We expand access to care, reduce reliance on higher-cost settings, and help ensure public dollars are spent effectively.

We are proud to partner with leading health plans, providers, and community organizations and are backed by top VCs. We envision a future where family-led care is a core part of the healthcare system. Abby Care is building that future.

Join us in solving one of the most important challenges of our time.

The Opportunity:

Abby Care is scaling fast, expanding into new state markets and growing from our core programs into new verticals and payor partnership models. Our Health Plan Strategy team reports directly to Abby Care’s CEO. We own the company’s payor partnership strategy and the execution and infrastructure that makes those partnerships successful. We're looking for a Health Plan Strategy Lead to join the team. Reporting to the Head of Health Plan Strategy., you'll be the primary architect behind our new payor partnerships, including the research, design, and market strategy for new state markets, new clinical verticals, and new innovation opportunities.

Your focus is upfront rigor: building the models and regulatory maps that justify entering a new state, launching a new vertical, or standing up a new care model, developing growth strategy and market intelligence to guide where we go next, setting KPIs, defining clinical and economic outcomes, and establishing the blueprint for payor pilots. We need someone who's energized by tackling the unknown, charting a path where none exists yet, and turning ambiguity into an opportunity we can execute on.

A true strategic architect, you are excited to evaluate the strategic considerations and incentives of individual payors in a market, and use that context to inform Abby Care’s entry strategy. You excel at digging into complex research, state regulations, and financial mechanics to design rock-solid programs and market-entry plans. You have a builder mentality and are eager to jump into a high growth environment . High level of ownership defines your work - you take accountability for the market-expansion strategy and program design decisions, that drive our success, and own the research and economic modeling required to make those decisions with high rigor. You demonstrate comfort in ambiguity, and effortlessly synthesize complex healthcare data and policy into actionable strategy across multiple states and verticals simultaneously. If you are excited by the opportunity to shape the next phase of growth in a highly collaborative and cross functional environment, we would love to hear from you!

This is a Full-Time position based in our San Francisco office (4-days-a-week).

What you’ll work on:

Market Expansion

Own the strategic business case for entering new state markets, sizing opportunity, mapping the competitive and payor landscape, and defining a state-specific entry strategy

Build the playbook that turns "should we enter this market or vertical" into a structured, repeatable process as Abby Care scales into new states

Identify and evaluate adjacent verticals and populations where Abby Care's care model can extend, and build the initial business case and program parameters for each

Program Design & Evaluation

Partner closely with the Head of Health Plan Strategy to define, structure, and document core design parameters, value propositions, and pilot architecture for home health payor initiatives across existing and new verticals

Establish the quantitative foundation for programs: model program economics, set target clinical and operational KPIs, and define the ROI frameworks presented to health plans

Conduct deep market and operational research to guide the strategic positioning, parameter design, and structural rollout

Go-to-Market Strategy & Research

Deeply research state-specific healthcare regulations, Medicaid waivers, licensing requirements, and payor mandates to ensure all proposed program and market designs are fully compliant and aligned with state-specific payor incentive models

Work hand-in-hand with Legal and Compliance and Clinical leaders to solidify program parameters, then package and hand off finalized blueprints to Program Managers for operational execution

Participate in strategic payor meetings alongside leadership, synthesizing payor priorities and feedback into actionable program and market-entry adjustments

Team Building & Leadership

As the strategy function's scope grows with new markets and verticals, grow a team supporting research, modeling, and program design

Set the standards and processes for how the team conducts market research, builds economic models, and packages strategic recommendations for executive and payor audiences

What You'll Have

5+ years of professional experience, with a strong preference for experience at a top-tier management consulting firm

Deep understanding of healthcare payor landscapes, state Medicaid regulatory frameworks, home health models, and consumer-directed program structures and experience researching relevant regulations, state-by-state rules, and compliance requirements

Proven track record designing programs from scratch, including understanding regulatory/stakeholder needs, defining value proposition, establishing clinical and financial metrics, and evaluating what’s necessary for a pilot vs. full scale; ability to combine quantitative and qualitative analyses and own the resulting business case

Highly structured thinker who excels at crisp documentation, operational frameworks, and handoff packages for execution teams

Experience managing or mentoring team members, or clear readiness to build and lead a team as scope expands

Benefits:

Competitive compensation packages that reflect the value you bring. We reward our team for the impact of their work.

Comprehensive health coverage that works for you. Choose from high-quality medical dental and vision options, including a $0 deductible PPO and a company-funded HSA, alongside employer-paid life and disability insurance.

Generous paid time off. We provide policies that allow you to recharge along with 10 paid company holidays.

Financial savings benefits to support your future. We support your financial well-being with HSA contributions, optional FSA and commuter benefits, and full coverage of all 401(k) account fees (employer match not currently offered).

Paid parental leave to support your growing family. We provide up to 10 weeks of paid parental leave based on tenure, so you can focus on bonding and adjusting to life as your family grows.

Our Values

• •Families First
• Redefining healthcare starts with how we treat the parents and children we serve. We go above and beyond for every family, building strong, lasting relationships. We continually ask ourselves, “Would we want this for our own families?”

• •Urgency with Precision
• Millions of families are waiting for care, and they cannot wait, therefore this is not your typical 9 to 5 job. We match their urgency with our own, delivering exceptional care without compromise. Here, speed and excellence go hand in hand .

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