ICO PC Brand Marketing Lead, Vydura/Nurtec

ICO PC Brand Marketing Lead, Vydura/Nurtec

International Commercial Operations (ICO) | Primary Care (PC)

ROLE SUMMARY

Vydura/Nurtec is one of International’s key growth brands in Primary Care and the ICO PC Brand Marketing Lead, Vydura/Nurtec will play a pivotal role in accelerating the next phase of growth for one of International’s key growth brands.

Working as part of the ICO Vydura/Nurtec brand team, the Brand Marketing Lead (BML) will help shape and drive the International brand strategy, translate strategic priorities into strong market execution, and connect Global, ICO and country teams to maximize growth and patient impact.

The role will have a particular focus on strengthening competitive readiness and differentiation in an increasingly dynamic CGRP market, driving our ambition to lead in Prevention while defending and differentiating Vydura/Nurtec in Acute, and helping markets successfully activate future growth opportunities and building consumer and patient demand by activating people living with migraine to seek appropriate diagnosis and treatment.

We are looking for a strategic marketer with strong customer and consumer instincts to join the ICO Vydura/Nurtec team. As Brand Marketing Lead you will act as the brand custodian for ICO, accountable for translating global and regional strategy into execution that drives growth, strengthens competitive position and expands patient reach.

Why join: you will have high visibility with Global and ICO leadership, shape the competitive strategy of a key growth brand at a defining moment in the migraine market, and build broad experience across diverse International markets.

ROLE RESPONSIBILITIES

Shape and drive Vydura/Nurtec strategy across International

Act as an ICO regional expert and brand custodian for Vydura/Nurtec, partnering closely with the ICO Senior Brand Marketing Lead and broader cross-functional team.

Help shape and cascade International brand strategy, ensuring strong connectivity between Global strategy, ICO priorities and country needs.

Act as a key point of contact and strategic sounding board for country and cluster teams, understanding market needs and translating them into meaningful regional priorities.

Represent ICO perspectives with Global teams, bringing forward market insights, opportunities and competitive implications.

Craft compelling executive narratives that translate complex market, customer and performance insights into clear strategic recommendations.

Co-create the Regional Growth Plan and annual tactical plans, and contribute to the Global Brand Plan.

Maintain deep understanding of the brand (product, migraine disease area, competitive landscape and customer insight).

Drive competitive readiness and differentiation

Own and continuously evolve the International competitive readiness approach, ensuring Vydura/Nurtec is prepared for an increasingly competitive oral CGRP environment.

Build a clear understanding of where and how Vydura/Nurtec can differentiate, translating clinical, customer and market insights into compelling competitive positioning and execution.

Strengthen competitive readiness in Acute, ensuring markets are equipped to defend the brand’s position as emerging competitors reshape the treatment landscape.

Monitor competitor strategies, positioning, evidence, customer perceptions and market dynamics, translating changes into actionable implications for the brand and markets.

Partner with Global, Medical, Access and country teams to identify potential evidence, positioning and execution gaps and develop appropriate response plans.

Equip markets with clear competitive narratives, differentiation messages, customer-facing content and tools to compete effectively.

Lead with Prevention while defending Acute

Accelerate execution of the strategic ambition to lead with Prevention while defending Acute across International.

Support markets in strengthening Vydura/Nurtec’s positioning in Prevention and identifying opportunities to expand appropriate use of CGRP treatment.

Drive differentiation against oral CGRP competitors and other preventive options, helping markets translate the brand’s value proposition into compelling customer engagement.

Protect and strengthen the Acute business as the competitive environment evolves, ensuring emerging competitive threats are identified early and addressed consistently.

Identify opportunities to strengthen customer understanding of Vydura/Nurtec’s role across the migraine treatment landscape.

Drive consumer and patient activation

Build a deep understanding of the migraine patient journey and identify where people disengage or are under-treated.

Lead the consumer and patient strategy, developing compliant, scalable disease-awareness and patient-activation programmes with Global, markets, Medical, Regulatory and Legal/Compliance.

Connect consumer activation with HCP engagement, so that patient demand is met with confident, informed prescribing.

Define and track consumer metrics (e.g. reach, engagement, conversion to consultation) and scale what works across markets.

Accelerate market execution and growth

Partner with priority markets to translate regional strategy into focused, market-specific growth plans and actions.

Identify barriers and opportunities across markets and mobilize regional support to accelerate execution.

Drive strong market collaboration and establish mechanisms to identify, share and scale winning practices across International.

Ensure country teams are equipped with the strategy, insights, content and capabilities needed to execute against key growth priorities.

Challenge established approaches where needed and bring new thinking to unlock incremental growth.

Drive the regional marketing and content engine

Act as a regional content catalyst, partnering with Customer Content Management, CoLab/CMO and markets to translate strategy and customer insights into impactful content and experiences.

Guide development and adaptation of brand content, customer journeys, HCP and patient journeys. and competitive resources.

Ensure customer engagement clearly communicates Vydura/Nurtec’s differentiated value and addresses the most important barriers to adoption.

Drive scalable execution and reuse of high-impact content and approaches across International.

Lead cross-functional and market networks

Co-lead the Vydura/Nurtec Regional Table and the International Community of Practice with the ICO Senior Brand Marketing Lead, and maintain brand communication governance with markets (e.g. newsletter, Teams channel, community mailbox).

Act as a trusted partner and sounding board for country teams, Area Commercial Leads (ACLs) and EMCO.

Partner closely with Medical, Access, EMCO, Regulatory and Global colleagues on cross-functional initiatives.

Maximize future growth opportunities

Support the development and successful activation of future growth opportunities, including incremental QD and lifecycle opportunities.

Translate future strategic milestones into market readiness plans and clear commercial actions.

Work cross-functionally across Commercial, Medical, Access, Regulatory and other partners to ensure integrated readiness.

Anticipate changes in the external environment and assess implications for future Vydura/Nurtec growth and competitiveness.

Lead ICO launch readiness for future lifecycle milestones, developing the regional strategy, narrative and content architecture ahead of launch, and preparing markets through workshops, playbooks and early engagement with country brand teams.

Use market archetyping to tailor readiness, access pathways and support needs by market.

Represent International needs in global launch planning forums so that regional requirements are reflected.

Drive performance and insights

Maintain a holistic view of Vydura/Nurtec performance across Internatio