Independent Board Director (Performance AdTech)

Appodeal is a dynamic US-based product company with a truly global presence.

We have offices in Warsaw, Barcelona and Parkland (FL), along with remote team members located around the world.

Our company thrives on diversity, collaboration, and innovation, making us a leader in the mobile app monetization space.

Why Appodeal?

At Appodeal, we’re more than just a company—we’re a team united by a common mission: Help people discover and grow their talents through products that enable successful mobile app businesses!

We take pride in our cutting-edge product and our internationally dispersed team of talented professionals.

Here’s what we value, and what we hope you do too:

Seek the Truth and Say It with Care: We find the truth together, and nobody owns it, the CEO included. Stories, perspectives and beliefs can be personal. Facts can’t.

Leverage Data to Build Product: Our decisions start from data. We build systems rather than one-off tasks, use AI agents in our daily work and automate whatever is manual. When numbers don’t match, we fix them.

We Work Together to Serve Others: No closed doors between teams. We share what we learn and win as one company first.

Insist on Higher Standards: We don’t settle for “good enough”. We question it and push for better.

Passionate Curiosity Fuels Perseverance: We ask “why”, take on ambiguous problems and keep going when they get hard.

Lean Startup Mentality: Start Small, Iterate Quickly: Think big, ship an MVP first and learn fast. No big-bang releases.

Ownership and Accountability: We work in small squads so each team owns its result end to end and has the freedom to get there. Go deep in your craft and wide enough to own the whole outcome. Escalate blockers early, admit mistakes, fix the damage and learn.

We are seeking an Independent Board Director with deep e xperience in performance-based advertising technology, particularly DSP platforms driven by machine learning and optimization algorithms.

This individual should bring operator-level experience from leading performance advertising platforms and be able to contribute meaningfully to discussions around:

DSP product strategy;

machine learning driven ad optimization;

advertiser acquisition and growth;

competitive positioning in performance advertising;

This is a non-executive board position, not an operating role.

• Appodeal is building a performance-based DSP and advertising infrastructure platform powered by machine learning.
• Our long-term objective is t o build a global performance advertising platform that enables advertisers to acquire users and customers efficiently through data-driven optimization and ML-based bidding systems.

Appodeal operates a broader ecosystem that includes:

advertising infrastructure;

demand-side platform (DSP);

supply-side platform (SSP);

mobile game publishing and development.

The company is profitable, growing, and operates globally across the United States and Europe.

• Strategic Focus of the Role
• The primary mission of this board role is to strengthen Appodeal’s ability to build a world-class ML-driven performance DSP.

The director will contribute a perspective on:

performance advertising market dynamics;

DSP platform strategy;

advertiser growth and retention;

machine learning driven optimization;

industry partnerships;

competitive landscape.

• In addition to strategic insight, the company is looking for a director who is well-connected in the performance advertising ecosystem and can help the company stay closely aligned with
• industry developments.

Responsibilities

Board members are expected to:

Participate in quarterly board meetings;

Provide independent strategic guidance to the CEO and leadership team;

Contribute to discussions around product strategy, partnerships, and market positioning;

Help evaluate major strategic initiatives;

Provide perspective on industry trends and competitive threats;

Support the company through relevant industry connections and relationships;

Board members do not participate in day-to-day operations.

• Ideal Background
• We are looking for a senior operator with leadership experience in performance advertising platforms or performance marketing infrastructure.

• What We Value
• We are looking for individuals who bring:

deep expertise in performance advertising platforms;

strong industry network and relationships;

high strategic judgment;

an independent mindset;

willingness to challenge assumptions constructively;

long-term thinking aligned with building durable technology platforms.

• Time Commitment
• Estimated commitment: approximately four weeks per year. This includes preparation and participation in board meetings, as well as occasional strategic discussions with the leadership team.

With an outstanding product and a mission that excites and inspires, Appodeal offers a unique opportunity to make an impact while being part of an amazing team.

Join us and help shape the future of mobile app success!