Influencer Marketing Manager (all genders)

Your role

You will be an integral part of driving Sunday Natural’s Influencer Marketing across key channels, turning creator partnerships into measurable brand and commercial growth. In this role, you will execute and optimize campaigns across DACH, working closely with our team to test new formats, build authentic relationships with creators, and scale our reach across Instagram, YouTube, and TikTok.

Manage and execute end-to-end influencer campaigns across assigned product categories and campaign flights

Actively scout, negotiate with, and brief creators who align with our brand values and resonate with our community

Monitor and evaluate campaign performance against core KPIs (revenue, CAC, ROAS, engagement) to continually optimize outcomes

Coordinate the delivery of content, tracking links, and discount codes to ensure smooth campaign launches

Support budget tracking and campaign reporting, identifying top performers to build long-term ambassador partnerships

Collaborate with internal teams (Brand, Social, Performance) to repurpose high-performing creator content across Sunday Natural’s ecosystem

Stay on top of emerging social trends, creator formats, and competitor campaigns to pitch fresh activation ideas

Your profile

2+ years of hands-on experience in influencer or creator marketing (ideally within D2C, health, wellness, beauty, or lifestyle)

Proven track record of running end-to-end campaigns across Instagram, TikTok, and YouTube

Solid understanding of both brand awareness metrics (reach, impressions, EMV) and performance metrics (CAC, ROAS, conversion rate)

Existing relationships with creators, talent agencies, or management networks in the DACH region

Strong communication, negotiation, and relationship-building skills

Analytical mindset with comfort using spreadsheets and tracking tools to evaluate campaign ROI

Genuine passion for health, nutrition, wellness, and holistic living

Fluency in German and English

What we offer

An appealing discount on all of our products – from essential oils to vitamins & nutrients

We offer 28 days of paid time off per year plus up to 5 days off between Christmas and New Year

The Urban Sports Club membership and either Swapfiets bike rental or a subsidy for the Deutschlandticket

We believe great things happen when we meet in person, which is why we embrace a hybrid model with one home office day per week – up to two depending on the area you are working in – and up to two weeks per year working from abroad

Receive various discounts of up to more than 50 percent on attractive brands such as Flaconi, Bosch, Apple or Expedia

You will be given real ownership and plenty of room for new initiatives, as well as the opportunity to contribute your expertise and implement your great ideas

Inviting office spaces with access to plenty of organic teas and superfoods from around the world

We like to celebrate each other! Regular tea & office parties, Christmas and summer feasts and various influencer events such as Women's Day

Sunday Natural emerged from a long-standing passion and research in the fields of health, healing, and personal growth. The lack of natural, high-quality products on the market was the original motivation for founding Sunday Natural in 2013. We aim to produce the products we ourselves would love to buy – as natural as possible, absolutely pure, free from any additives, and of the highest quality. In a strategic partnership with CVC, Sunday Natural is now one of Germany's most renowned quality manufacturers, with its own research and development department in Berlin. For the continuous improvement of our products, we collaborate with selected research institutes, scientists, therapists, farmers, and professional associations.

Our diverse team in Berlin consists of over 400 employees from more than 45 nationalities and continues to grow – but at a sustainable pace. Our goal is to foster a collaborative, supportive, and inclusive work environment with a diverse group of motivated, talented, and visionary team members.

We highly value equality of opportunity and inclusivity, and we would like to particularly encourage women and candidates from under-represented backgrounds to apply, even if you don’t match with 100% of the requirements.

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