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AMINU

Influencer Marketing Manager

Mumbai, India

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hirly's read of this role

Role family
Marketing
Seniority
Lead / management
Country
IN
Work mode
On-site / unstated
First seen by hirly
23 Sept 2026

Derived automatically from the posting. Upload your resume above to see how the role scores against it.

the posting

At AMINU, we believe growth doesn’t come only from advertising. It comes from being present in the right conversations, communities, and cultural moments.

We’re looking for someone who can identify, build, and manage influencer relationships that introduce AMINU to new audiences in authentic ways. This means working closely with nano, micro, and macro creators who genuinely believe in science-backed skincare and longevity and turning that belief into content that drives real engagement and conversions.

This is not a traditional brand management role.

We’re looking for someone who is naturally curious, deeply plugged into the creator ecosystem, data-driven, and excited by the challenge of building influencer programs that feel intentional rather than transactional.

What You’ll Do

Identify, onboard, and manage influencers across Instagram, YouTube, and emerging creator platforms, aligned with AMINU’s values and target audience

Build and maintain strong relationships with nano, micro, and macro influencers to drive awareness, engagement, and conversions

Coordinate with influencers on content briefs, timelines, deliverables, and approvals to ensure brand and compliance alignment

Track influencer performance using key metrics such as reach, engagement, CTR, conversions, and ROI

Work closely with brand, content, design, PR, and performance marketing teams to ensure integrated campaign execution

Negotiate commercials, manage contracts, payouts, and invoices in coordination with finance and legal teams

Conceptualise and execute creator collaborations ranging from single content pieces and educational series to long-term ambassador relationships

Manage product gifting and creator relationship programs with a premium, personalised approach

Stay updated on creator trends, platform updates, and competitor influencer strategies

Manage influencer databases, campaign trackers, and reporting dashboards

Ensure all influencer content adheres to brand guidelines, disclosure norms, and platform policies

Analyse influencer data and make informed recommendations to continuously improve strategy

Handle dynamic problem-solving in case of crisis during campaigns

Who We’re Looking For

3–5 years of experience in influencer marketing, creator relations, or related functions, ideally with youth-centric or premium consumer brands

Strong understanding of the creator ecosystem and how influence is built across different communities

Well versed with Indian and international digital content trends and creators

Excellent instincts for identifying creators aligned with a premium audience

Strong understanding of influencer talent, contracting, and performance assessment

Comfortable moving between strategy and execution

Strong communication, negotiation, and relationship-building skills

Highly organised, with the ability to manage multiple campaigns and tasks simultaneously

Creative bend of mind, unafraid to think outside the box

Self-starter who enjoys building new initiatives from scratch

Comfortable working in a fast-moving, entrepreneurial environment

Before You Apply

Spend some time understanding AMINU and our philosophy.

As part of the application process, we’d love for you to share:

1.Three influencers or creators AMINU should work with and why, along with what the collaboration could look like.

2.Pick one of AMINU’s products — how would you brief a creator to talk about it authentically, without it feeling like an ad?

3.Share a campaign or influencer collaboration (yours or someone else’s) that you think worked really well, and tell us why.

We will be conducting 3–4 interview rounds before making a final decision.

If you’re excited about building influencer relationships that feel genuine rather than transactional, we’d love to hear from you.

Original posting on AMINU's site ↗

Listed on hirly, a job board. hirly is not the employer: AMINU is hiring for this role.

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