Inside Sales Rep

Description

Job Summary:

The Inside Sales Representative / Lead Generation Specialist is responsible for identifying, qualifying, and developing sales opportunities for the company’s auction services and equipment sales. This role proactively contacts equipment owners, contractors, fleet managers, dealers, rental companies, and other prospective consignors and buyers to generate leads, build relationships, and support revenue growth. The position serves as a key link between marketing efforts, outside sales representatives, and auction operations, while providing excellent customer service to all bidders and consignors.

The ideal candidate is highly coachable, motivated, detail oriented, customer-focused, competitive and skilled at prospecting, lead qualification, and relationship building within the construction, transportation, agriculture, forestry, and industrial equipment sectors.

Supervisory Responsibilities:

· None.

Duties/Responsibilities:

· Executes outbound inside-sales outreach through phone, email, SMS, and platform messaging to generate leads for outside sales team.

· Assists in building and tracks a structured sales pipeline, ensuring consistent follow-up and conversion-focused engagement.

· Supports digital marketing campaigns by completing outbound follow-up activity and improving campaign-to-conversion performance.

· Reactivates inactive, low-engagement, or dormant accounts through targeted outreach and campaign execution.

· Maintains accurate CRM documentation, including activity logs, opportunity tracking, and customer status updates.

· Tracks and reports key performance metrics (daily contacts, conversions, activations, participation outcomes) in alignment with leadership expectations.

· Coordinates with Customer Service and Auction Operations to resolve customer issues impacting digital customer participation and account retention.

· Performs other duties as assigned.

Requirements

Required Skills/Abilities:

· Demonstrates strong inside-sales and customer engagement skills, including objection handling and conversion follow-through.

· Communicates professionally and clearly via phone, email, and SMS with a customer-first approach.

· Applies strong organization, time management, and pipeline discipline in a high-volume sales environment.

· Demonstrates comfort using CRM tools, sales trackers, and digital engagement platforms.

· Uses data and performance feedback to adjust outreach strategies and improve targeted conversion outcomes.

· Collaborates effectively with Marketing and Operations partners to ensure customers receive consistent messaging and support.

· Maintains professionalism, confidentiality, and reliability in customer interactions and documentation.

· Uses Microsoft Office tools (Outlook, Excel, Word) proficiently.

Education and Experience:

· High school diploma or equivalent required

· At least one (1) year of experience in inside sales, outbound calling, lead generation, customer success, or account support.

· At least one (1) year of experience using CRM systems, pipeline trackers, or customer engagement tools preferred.

· Experience in heavy equipment, auctions, logistics, SaaS, or B2B services preferred.

Physical Requirements:

· Ability to remain in a stationary position and work at a computer for extended periods.

· Ability to communicate frequently via phone, email, and messaging platforms.

· Ability to perform essential job duties with or without reasonable accommodation.

Reasonable accommodations may be made to enable persons with physical disabilities to perform the job.