Integrated Marketing Lead

Description

The Integrated Marketing Lead will serve as a hands-on contributor responsible for executing a wide range of marketing initiatives across content, events, digital marketing, communications, research, and project management. This role is designed for a highly organized, action-oriented professional who thrives in a fast-paced environment and can independently manage multiple priorities while maintaining a high standard of quality and responsiveness.

The ideal candidate is a self-starter who can shift between strategy and execution, produce a large volume of work, and consistently move projects forward with limited supervision.

Responsibilities

Content & Communications

• •Draft and edit email campaigns, newsletters, invitations, and sales materials for a high-net-worth and executive audience
• •Create and maintain presentation decks, including materials presented directly to executive leadership and clients
• •Coordinate social media content calendars
• •Write website content and landing page updates
• •Support executive communications and thought leadership efforts
• •Maintain consistency with Vault's brand voice and positioning across all materials, calibrated to a sophisticated, affluent audience

Event & Hospitality Marketing

• •Coordinate marketing support for client events, conferences, dinners, and sponsorships — including both high-volume, lead-generation events and smaller, relationship-driven client gatherings, which require different tracking approaches and a different tone
• •Manage invitations, registration tracking, attendee communications, and post-event follow-up, with attention to the discretion and personalization expected by high-net-worth clients
• •Own vendor selection and budget tracking for events, including sourcing and quality evaluation
• •Assist with branded merchandise and promotional material procurement
• •Brief internal stakeholders (BDMs, leadership) on event positioning, tone, and messaging ahead of each activation
• •Develop sales enablement materials — one-pagers, leave-behinds, and follow-up content — to support BDMs before and after events
• •Partner with BDMs to ensure event conversations are captured and translated into appropriate follow-up campaigns

Digital Marketing

• •Update website content and digital assets
• •Manage email marketing campaigns
• •Own campaign tagging and attribution structure in HubSpot, connecting event and campaign activity to downstream quotes and bound policies
• •Track campaign performance metrics
• •Support paid media efforts and SEO initiatives
• •Coordinate marketing automation activities

Project Management & Production

• •Manage multiple concurrent projects and deadlines
• •Serve as liaison between marketing, business leaders, vendors, and creative partners
• •Maintain marketing calendars and production schedules
• •Ensure projects move from concept through execution quickly and efficiently

Market Research & Reporting

• •Conduct competitive analysis
• •Compile campaign metrics and executive summaries
• •Track marketing KPIs, including both standard funnel metrics (opens, clicks, conversions) and relationship-based outcomes for high-touch events (referrals, repeat attendance, relationship-stage progression)
• •Identify opportunities for new campaigns and initiatives

Requirements

Experience & Qualifications

Required

• •5–10+ years of marketing experience
• •Strong writing and editing skills, with the ability to write for a sophisticated, high-net-worth, and executive audience
• •Experience managing multiple projects simultaneously
• •Exceptional organizational skills
• •Proficiency with Microsoft Office and PowerPoint
• •Experience with CRM and email marketing platforms
• •Ability to work independently and prioritize effectively
• •Willingness and ability to travel for multi-day, in-person events

Preferred

• •Insurance, luxury brand, or professional services experience — specifically, prior experience marketing to or communicating with high-net-worth or ultra-high-net-worth individuals
• •Experience with relationship-driven, high-touch client events (as distinct from trade-show or lead-gen event marketing)
• •Familiarity with HubSpot, SEMrush, Canva, Adobe Creative Suite, or similar platforms
• •Event planning experience
• •Social media management experience