[Internal Hiring]: Manager - Online Marketing

About the Role

We are looking for an experienced Digital Marketing Manager who can drive digital growth across SEO, Content, SMO and Marketing Strategy .

The ideal candidate should be strategic, data-driven and hands-on, with the ability to audit existing marketing activities, identify growth opportunities, create a clear roadmap and drive execution with cross-functional teams .

Key Responsibilities

1. Digital Marketing Strategy

• •Develop and execute the overall digital marketing strategy aligned with business and lead-generation goals.
• •Identify new growth opportunities across channels, markets and customer segments.
• •Build monthly/quarterly marketing priorities and track performance against KPIs.

2. SEO & Organic Growth

• •Own SEO strategy across Technical SEO, On-Page, Content, Off-Page, AEO and GEO .
• •Conduct regular SEO audits and identify ranking, traffic and lead-generation opportunities.
• •Develop strategies around commercial keywords, service pages, use cases, competitors and search intent.
• •Track organic performance using GA4, Google Search Console, Ahrefs/Semrush .

3. Content Audit & Strategy

• •Audit existing content and identify what to Keep, Improve, Consolidate or Remove .
• •Identify content gaps and opportunities based on ICP, competitors and search demand.
• •Develop content strategies for blogs, landing pages, case studies, reports, lead magnets and comparison/use-case content .
• •Ensure content supports both SEO and lead generation.

4. SMO & Organic Distribution

• •Develop social media and organic distribution strategy, especially for LinkedIn and YouTube .
• •Identify content themes and formats that build brand authority and generate demand.
• •Work with the content/social team to maximize content reach and engagement.

5. Analytics & Lead Generation

• •Monitor Traffic → MQL → SQL → Pipeline performance.
• •Identify opportunities to improve conversion rates and lead quality.
• •Analyze competitors, channels and campaign performance to identify growth opportunities.
• •Prepare regular marketing performance reports and actionable recommendations.

6. Team & Execution

• •Work closely with SEO, Content, SMO, PPC, Design, Development and Sales teams .
• •Set priorities, review execution and ensure timely delivery.
• •Mentor and guide junior/mid-level marketing team members.

Required Experience

• •10–14 years of experience in Digital Marketing , preferably B2B, SaaS, IT Services or Technology.
• •Strong expertise in SEO + Content + SMO + Digital Marketing Strategy .
• •Strong understanding of Technical SEO, AEO, GEO, Content Marketing and Organic Growth .
• •Experience with GA4, Google Search Console, Ahrefs/Semrush .
• •Strong analytical, strategic and communication skills.
• •Proven experience in lead generation and B2B marketing .
• •Ability to work hands-on while also leading teams and driving strategy.