[Internal Hiring]: Sales Development Representative

Sales Development Representative (SDR)

US & European Markets | IT Services & Technology Solutions

Key Responsibilities

1. B2B Lead Generation & Prospecting

• •Identify and research target companies across the US and European markets.
• •Build highly targeted prospect lists based on industry, company size, technology stack, business requirements, and buying signals.
• •Identify key decision-makers including Founders, CEOs, CTOs, CIOs, Heads of Engineering, Product Heads, and Technology Leaders.
• •Generate qualified leads through LinkedIn, email, cold calling, databases, referrals, and other outbound channels.
• •Run structured and personalized outbound campaigns.

2. IT Services & Solution Selling

• •Understand the company's technology services and solution portfolio.
• •Identify technology/business pain points during initial prospect conversations.
• •Position relevant services based on the prospect's requirements rather than simply pitching generic services.
• •Generate interest around areas such as:
• •Custom Software Development
• •Web & Mobile Application Development
• •AI/ML & Generative AI Solutions
• •SaaS Product Development
• •Dedicated Development Teams
• •Cloud & Digital Transformation
• •Application Modernization
• •Data & Analytics
• •UI/UX & Product Engineering

Understand high-level technology requirements and effectively communicate them to the technical/business development team for further qualification.

3. Lead Qualification

• •Conduct initial discovery conversations with prospects.
• •Understand the prospect's:
• •Business requirement
• •Technology requirement
• •Current challenges
• •Project scope
• •Budget expectations
• •Decision-making process
• •Expected timeline

• •Qualify leads based on defined sales qualification criteria.
• •Ensure only relevant and meaningful opportunities are passed to the sales team.

4. Meeting & Opportunity Generation

• •Schedule qualified discovery meetings with prospects.
• •Coordinate with Account Executives / Business Development Managers for further discussions.
• •Provide proper prospect and requirement context before handing over an opportunity.
• •Follow up consistently with prospects to move them through the early stages of the sales funnel.

5. Account & Market Research

• •Research companies, industries, competitors, technology stacks, hiring patterns, funding activity, and other buying signals.
• •Identify companies that may have an active need for technology services or development partners.
• •Develop account-specific outreach strategies for high-value prospects.

6. CRM & Sales Reporting

• •Maintain accurate prospect and lead information in the CRM.
• •Record all outreach, conversations, follow-ups, meetings, and qualification details.
• •Maintain proper pipeline hygiene and ensure timely updates.
• •Track key performance metrics and continuously optimize prospecting activities.