Cognition
Japan Partner Marketing
Tokyo
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hirly's read of this role
- Role family
- Engineering
- Seniority
- Mid level
- Country
- JP
- Work mode
- On-site / unstated
- First seen by hirly
- 13 Oct 2026
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the posting
We are an applied AI lab building end-to-end software agents.
We're the makers of Devin, the first AI software engineer.
Our team is extremely talent-dense. Among our founding team, we have world-class competitive programmers, former founders, and leaders from companies at the cutting edge of AI including Scale AI, Palantir, Cursor, Waymo, Tesla, Lunchclub, Modal, Google DeepMind, and Nuro.
Building Devin is just the first step—our hardest challenges still lie ahead. If you’re excited to solve some of the world’s biggest problems and build AI that can reason on real-world tasks, apply to join us.
Software is how the modern world runs—but there's not enough of it, and too much of what exists isn't good enough. Banks and governments still run COBOL from the 1970s. Budgets go to technical debt and maintenance instead of the features customers actually want. The bottleneck has always been the same: engineering talent is scarce and expensive, and budgets only stretch so far.
AI agents make it possible to build more software, faster, at higher quality—and Cognition is at the center of that shift. We built Devin, the first AI software engineer, and we're working with some of the world's largest enterprises to fundamentally expand what their engineering organizations can deliver. We went from $1 to $X00M in revenue in a year, and are backed by some of the world’s top investors, including Founders Fund, General Catalyst, Lux Capital, and 8VC.
About the Role
As a Partner Marketer at Cognition, you will drive how we collaborate with cloud providers, SIers, and technology partners to expand Cognition’s reach and accelerate adoption of Devin and Windsurf. You’ll play a key role in identifying which partners can best amplify our narrative, open doors to new customer segments, and increase credibility with enterprise engineering teams.
You’ll work closely with Partnerships, Sales, and Marketing to prioritize partners, develop joint value propositions, and deliver co-marketing programs that create pipeline and grow partner-sourced revenue. This role blends strategic selection with hands-on execution: you’ll help determine where Cognition shows up through partners—then design how we show up with quality and precision.
In this role, you will:
Build and lead joint-marketing programs with key partners to create pipelines and maximize partner-led business impact
Develop joint messaging and solution stories that clearly articulate the value of partnering with Cognition for enterprise engineering organizations
Plan and execute co-marketing initiatives including launches, webinars, solution briefs, digital campaigns, events, and workshops
Work with strategic partners to build integrated motions that expand Cognition’s distribution and deepen engagement with technical buyers
Manage partner presence at strategic industry events and ensure alignment between partner programming and Cognition’s overall GTM motion
Manage and drive partner enablement - messaging guides, training resources, product content, and marketing kits - to scale our reach through partner teams
Collaborate with Sales and Partnerships to ensure partner activities translate into pipeline, co-selling momentum, and measurable business outcomes
Track and report performance of partner programs, using insights to guide future investment and partner selection
Requirements for the role:
5 years+ of experience in partner marketing, alliances marketing, or product marketing for a technical or enterprise software company in Japan
Ability to work cross-functionally and influence Sales, Partnerships, and Product teams
Strong written and verbal communication skills, especially when translating technical concepts into partner-ready narratives
Proven ability to run integrated marketing programs and measure their impact
Comfortable working in a fast-paced, iterative environment with high expectations for quality
Analytical mindset—you know how to evaluate program performance and adjust based on results
Business level of English, and native Japanese
You might excel if you…
Have experience working with cloud partners (AWS, Azure, GCP) or enterprise technology ecosystems
Previously built partner programs at a high-growth startup
Enjoy crafting narratives and packaging complex value propositions
Are comfortable engaging directly with partner executives and technical leaders
Thrive in environments where you're simultaneously strategic and hands-on
Are ambitious, customer-obsessed, and excited to scale Cognition’s partner ecosystem
Equal Opportunity
Cognition is an equal opportunity employer. We do not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other protected characteristic under applicable law. We are committed to providing reasonable accommodations for candidates with disabilities throughout the hiring process - please let us know if you need any.
Listed on hirly, a job board. hirly is not the employer: Cognition is hiring for this role.
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