Jr Paid Media Buyer

Role: Jr Paid Media Buyer

Location: Remote (Latin America)

Timezone: Monday – Friday, 9:00 AM – 5:00 PM Eastern Time.

Compensation: $1,700 to $2,000 USD base + incentives.

About the Company

Our client is an HR services and SaaS company building an AI-powered recruiting tool. The product helps HR teams manage high application volumes and automate behavioral interviews. The company operates with a lean structure and focuses on execution and measurable growth.

About the Role

This role focuses on execution across paid media and outbound growth systems. You will take a defined ICP and messaging and turn it into working campaigns, lists, and funnels that generate qualified leads and conversions.

You will own the full workflow, from sourcing prospects to launching campaigns, building email sequences, and optimizing performance based on real results. The role combines paid media, outbound lead generation, and marketing automation.

You are not responsible for high-level strategy or social media content. You are responsible for execution, testing, and improving performance.

Key Responsibilities

Outbound Lead Generation and Prospecting

Prospect Research: Identify ideal customer profiles using LinkedIn Sales Navigator

Data Sourcing: Use Apollo or similar tools to extract and enrich contact data

List Building: Create and manage targeted lead lists aligned with ICP criteria

Email Campaigns : Build and launch outbound email sequences with strong conversion-focused copy

Domain Management: Set up and manage domain warming processes to protect deliverability

Marketing Automation and Funnel Execution

Workflow Automation: Connect tools such as Apollo, Pipedrive, and optional tools like Zapier to create scalable workflows

CRM Management: Track and manage leads through Pipedrive or similar systems

Lead Routing: Ensure smooth transition from outbound campaigns into CRM pipelines

Nurture Campaigns: Build follow-up sequences for leads and trial users

Paid Media Execution

Campaign Management : Build and manage paid campaigns primarily on Meta Ads Manager, with focus on Instagram

Budget Management: Operate efficiently within a small test budget of around $500 per month

A/B Testing: Test creatives, copy, and audiences to improve performance

Retargeting: Set up retargeting campaigns for website visitors, leads, and trial users when feasible

Performance Tracking and Optimization

KPI Tracking: Focus on meaningful metrics such as conversions, booked calls, and qualified leads

Reporting: Deliver weekly reports with clear insights and performance trends

Optimization: Continuously adjust campaigns, targeting, and messaging based on results

Must-have Qualifications

3 to 5 years of hands-on experience in paid media, outbound marketing, or growth execution

Strong experience with Meta Ads Manager, especially Instagram campaigns and retargeting

Proven experience with Apollo or similar tools for lead sourcing and outbound campaigns

Experience with CRM systems such as Pipedrive

Experience building email sequences and managing outbound campaigns

Strong understanding of email deliverability and domain warming practices

Experience with marketing automation tools, including optional use of Zapier or similar solutions

Ability to write effective conversion-focused copy for email and ads

Strong analytical skills with focus on real business outcomes, not vanity metrics

Ability to work independently and make execution decisions without constant supervision

Nice-to-Have Qualifications

Experience with Clay or similar data enrichment tools

Experience with SaaS or HR tech products

Familiarity with tools like Sender or similar email platforms

Basic design sense to coordinate with creatives, no design execution required

What We’re Not Looking For

Candidates focused only on strategy without execution experience

Social media managers without paid media or outbound experience

Candidates who rely on large budgets and cannot operate with small test budgets

Candidates who focus on open rates or clicks without tying results to conversions

#LI-NC1