Cdfh
【個金管理處.客群行銷部 .Karry 數位客群經營科】Karry 數位客群經營科主管
凱基金控總部/ KGIFH Building
Get past the screening software and onto a recruiter's desk
hirly rewrites your resume for this job — matching the keywords and skills in the posting, moving your most relevant experience to the top, and writing a cover letter to fit. About 30 seconds.
- Keywords matched to this posting
- Fit score before you apply
- Cover letter included
Matched against 2.7M live jobs from 200,000+ employers in 200+ countries.
Tailor my resume for this job →Apply from your AI assistant
Connect hirly to Claude and ask it to apply to this job. hirly tailors your resume, fills the employer’s form and asks before sending. ChatGPT: manual setup today.
Some employer sites stop an application at a CAPTCHA or sign-in and hand it back with a link. Applying needs a paid plan. Works with any assistant that supports MCP.
hirly's read of this role
- Seniority
- Mid level
- Country
- TW
- Work mode
- On-site / unstated
- First seen by hirly
- 4 Sept 2026
Derived automatically from the posting. Upload your resume above to see how the role scores against it.
the posting
Join us to build a leading financial company in Asia!
Job Family
業務支援-個人金融/Retail Banking (Job Family) (KGIB_SP_RB)
Job Description
規劃並推動Karry數位客群經營模式、平台發展策略及跨產品生態圈經營，透過數位獲客、客戶經營、產品管理與平
台優化，持續提升客戶規模、資產成長、平台活躍度及客戶體驗，打造具市場競爭力之數位金融平台。
1. 制定Karry數位客群經營策略及年度發展計畫，推動數位獲客、客戶活躍及資產成長目標達成。
2. 規劃Karry客群價值定位(Value Proposition)、產品權益及跨產品生態圈經營策略，
以提升客戶黏著度及整體客戶價值。
3. 督導Karry行銷活動規劃、成效追蹤及數據分析，持續優化客群經營模式與經營成效。
4. 主導Karry數位平台用戶旅程、產品功能、訂價策略及平台優化規劃，協調相關單位推動開發與維運。
5. 領導團隊推動跨部門專案合作，監控關鍵經營指標及資源運用成效，以確保平台經營目標達成
需求條件說明 :
1. 7年以上銀行金融領域相關工作經驗。
2. 5年以上數位金融、數位平台經營、客群經營、產品企劃或數位行銷相關工作經驗。
3. 具數位帳戶、數位金融平台、金融科技或客戶成長(Growth)相關實務經驗。
4. 具科級以上主管或大型跨部門專案管理經驗尤佳。
證照需求〈進用時所需必備之必要證照說明〉：
1. 銀行內部控制與內部稽核測驗合格。
2. 金融市場常識與職業道德測驗合格。
3. 具金融科技相關證照尤佳。
Education – Degree / Field of Study
Work Shift
正常工時 (Regular) - 需打卡 (Taiwan)
Listed on hirly, a job board. hirly is not the employer: Cdfh is hiring for this role.
Want this one?
Upload your resume and hirly rewrites it for this job and writes the cover letter — in about thirty seconds, before you sign up.
Tailor my resume for this job