Key Account Manager - AB/SK

About Peter Mielzynski Agencies LTD “PMA” and the Mission

PMA Canada’s Mission is to become The Best Drinks Company in Canada. We represent an enviable portfolio of leading premium spirits, wines and beer brands including: Glenfiddich, Grants, Gibson’s, Hendricks, Two Oceans, Jägermeister, Innis & Gunn and many more. We are a privately held company founded in 1979 by Peter Mielzynski Sr., and to this day we pride ourselves on building brands and providing Service Excellence for our Suppliers, Customers & Consumers.

Company Values

Be Proud

We are proud of our brands, our heritage, and our commitment to service excellence in everything we do.

• Be Responsible
• We are responsible and accountable for our work as individuals and collectively as one team.
• We collaborate across all aspects of our business.

• Be Entrepreneurial
• We foster a forward thinking and innovative culture that recognizes the need for innovation and continuous improvement.

• Be Professional
• We value integrity, transparency, delivering on our commitments and having constructive debate within a team working culture.

• Be Sustainable
• We always do the right thing for our business, for each other and our community.

• Embrace Difference
• We embrace our differences and work together to make us stronger.

Think Long Term

We understand our actions today need to drive long-term success and this gives us a competitive advantage.

About the Key Accounts Manager Role

The Key Account Manager is responsible for developing and executing strategic customer plans that drive profitable growth, expand distribution, and strengthen PMA's portfolio across major retail accounts in Alberta and Saskatchewan. Reporting to the Director of Sales, Alberta & Saskatchewan, this role requires a commercially driven individual who can build strong customer partnerships, identify growth opportunities, negotiate effective programming, and deliver measurable business results.

Key Deliverables

Annual NSV & Depletion Outcome vs Target by Brand Expression

Minimum Execution Standard (MES) Outcomes vs Target by Brand Expression

Shopper Conversion Driver (SCD) Outcomes vs Target by Brand

Trimester MES | SCD Targets Development by Brand Expression & Banner for Lockdown Meetings

Biweekly Business Unit Performance Review Sessions with the Regional Sales Director

Monthly Scorecard on Key Business Metrics & Competitive Gaming

Annual Customer Development Business Plan by Category

Collaborative Phased Monthly Shipment Forecast by SKU

Investment Control within Budget by Brand Expression

Other duties as required.

Behavioral Competency Requirements

• A ccountability
• C ustomer Centricity
• T ransparency
• I nspection of Expected Results
• O wnership of the Business
• N o Blame Fixing

Management Competency Requirements

Outcome Orientation

Business Performance Management & Reporting

Interpersonal Effectiveness

Workflow Management

Financial Acumen

Judgement & Decision Making

Rapid Capability Building

Strategic Thinking & Awareness

Functional Competencies Requirements

Effective Customer Relationship Development

Commercial Acumen

Persuasive Selling

Negotiation & Influencing

Commercial Plan Development

Commercial Plan Implementation & Course Correction

Phased Shipment Forecast Development

Strong analytical skills, understanding sales performance, identifying opportunities and negotiating effective customer programs

Knowledge Competency Requirements

RTC | The PMA Way of Selling

Alberta & Saskatchewan Provincial Beverage Alcohol Regulations

Canadian Beverage Alcohol Industry Rival Ways of Working

Effective Working Knowledge of Sales Force Automation Tools

Effective Working Knowledge of MS Power Point & MS Excel

AGLC ProServe Certified

WSET Certified

Experience & Other Requirements

Minimum 5 Years of Beverage Alcohol Sales or CPG Experience

Minimum 6 Years Experience in Key Account Management (Beverage Alcohol or CPG)

Post Secondary Degree in Business

Well Demonstrated Track Record of Managing Complex Customer Relationships

Well Demonstrated Track Record of Managing Stakeholders

Hybrid Working Environment based in Calgary

Valid Driver’s License with Fully Insured & Reliable Transportation

Must be Legally Able to Work in Canada

Must be of Legal Drinking Age

Physical Demands

Frequent Hand Motion to perform various duties

Occasional Immediate Reaching, Minimal Overhead Reaching to perform various duties

Occasional Standing and Occasional Walking for short amounts of time to perform various duties

Extended Sitting for Long Periods of Time at Desk or Workstation to perform various duties

PMA Canada is committed to providing equal opportunity and accessibility in its recruitment process. If you are selected for further consideration and require accommodation to participate in this recruitment process, please advise your Talent Acquisition partner