Lead Engineer - R01571703

Lead Engineer Job requirements

Marketo Marketing Operations Specialist / Senior Marketing Automation Manager Purpose Own end-to-end marketing automation strategy and execution on Marketo platform, ensuring campaign delivery excellence, data integrity, and program optimization. ________________________________________ Major ResponsibilitiesCampaign Execution Build and deploy email campaigns with proper segmentation, QA, and activation workflowsMaintain and expand multi-step nurture/triggered campaign frameworksExecute A/B tests (variants, audience sampling, statistical significance)Manage landing page + form creation, publishing, and validation Program Setup & Activation Design and launch web form programs (guides, reports, whitepapers) using templated frameworksExecute content syndication (API integrations, manual uploads)Own standardized event programs (regional, webinar, virtual, in-person)Configure audience segmentation using smart lists, filters, and manual exclusions Data & Operations Validate, normalize, and process MQL and non-MQL data uploadsMaintain data quality standards and hygiene protocolsDocument and audit program performance and lead flows Third-Party Integrations Adapt and execute email programs across third-party platformsManage API-driven syncs and manual data exchanges ________________________________________ Required Skills 3+ years Marketo platform experience (or equivalent marketing automation)Proficiency in segmentation, lead scoring, and workflow designStrong Excel/SQL for data validationCampaign management and QA mindset Nice-to-Have Marketo Certified Expert (MCE)Experience with Salesforce/CRM integrationHTML email literacyEvent management platform experience =========================We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.