Lead Generation Analyst

AnewHealth is one of the nation’s leading pharmacy care management companies that specializes in caring for people with the most complex, chronic needs—wherever they call home. We enable better outcomes for patients and the healthcare organizations who support them. Established in 2023 through the combination of ExactCare and Tabula Rasa HealthCare, we provide a suite of solutions that includes comprehensive pharmacy services; full-service pharmacy benefit management; and specialized support services for Program of All-Inclusive Care for the Elderly. With over 1,400 team members, we care for more than 100,000 people across all 50 states.

Job Details

The Lead Generation Analyst is responsible for owning and optimizing the quality and performance of the leads we purchase, primarily co-registration and third-party leads. This role focuses on evaluating vendor and source performance, setting and refining purchase criteria, and using validation tools and analytics to maximize lead quality, conversion, and ROI.

This role is ideal for someone who is highly analytical, technically sound, and comfortable working hands‑on with lead vendor and validation platforms to diagnose issues, test improvements, and continuously optimize the quality and cost-efficiency of purchased leads.

Key Responsibilities

Lead Sourcing & Vendor Management

Own and manage relationships with third-party lead vendors and co-registration sources, and the tools used to track and validate them (e.g., Leadspedia, TrustedForm , marketing automation tools)

Configure lead routing, validation rules, compliance checks, and source tracking

Monitor lead flow, system health, and data integrity across platforms

Partner with technology, analytics, and compliance teams to ensure systems are scalable, compliant, and reliable

Lead Quality Analysis & Purchase Optimization

Analyze lead performance across vendors, sources, and lead attributes (e.g., age, geography, form type) to identify trends, issues, and opportunities

Evaluate lead quality, conversion rates, cost per lead, downstream performance, and ROI

Actively adjust purchase criteria, filters, validation rules, and vendor sourcing strategies based on results (e.g., excluding underperforming lead attributes or sources)

Design and execute structured tests (e.g., vendor mix, purchase criteria, validation thresholds) to improve outcomes

Data, Reporting & Insights

Build and maintain reporting that provides clear visibility into lead performance and campaign effectiveness

Investigate performance anomalies and data discrepancies, identifying root causes and solutions

Translate data into clear recommendations for campaign, sourcing, and technology changes

Support leadership with actionable insights to guide investment and prioritization decisions

Cross‑Functional Collaboration

Work closely with Marketing, Growth Analytics, and Compliance to align lead generation efforts with business needs

Ensure clear definitions and expectations around lead quality, acceptance criteria, and feedback loops

Support continuous improvement of lead handoff and downstream performance tracking

Process & Continuous Improvement

Identify opportunities to improve lead generation workflows, automation, and governance

Document processes, configurations, and best practices to support scale and consistency

Stay current on lead generation technology capabilities, industry trends, and compliance considerations

Required Qualifications

Bachelor’s degree in Marketing, Analytics, Business, Information Systems, or related field (or equivalent experience)

2+ years of experience in lead generation, lead buying/procurement, or lead operations, ideally purchasing third-party or co-registration leads (as opposed to running paid search, paid social, or affiliate campaigns)

Hands‑on experience evaluating and managing third-party lead vendors or co-registration sources, including setting purchase criteria and scoring lead quality (platform experience with tools like Leadspedia or TrustedForm is a plus)

Strong analytical skills with experience interpreting performance data and making data‑driven decisions

Comfort working with complex systems, data flows, and performance diagnostics

Preferred Qualifications

Experience purchasing co-registration or aggregator leads, particularly in healthcare, insurance, financial services, or other regulated industries

Experience working closely with compliance, legal, or risk teams

SQL, advanced Excel, or BI tool experience (e.g., Power BI, Tableau) a plus

Core Competencies

Technical problem‑solving

Data analysis and performance optimization

Attention to detail and system thinking

Continuous testing and improvement mindset

Strong cross‑functional communication

Autonomous Execution

This is a remote position.

AnewHealth offers a comprehensive benefit package for full-time employees that includes medical/dental/vision, flexible spending, company-paid life insurance and short-term disability as well as voluntary benefits, 401(k), Paid Time Off and paid holidays. Medical, dental and vision coverage are effective 1st of the month following date of hire .

AnewHealth provides equal employment opportunity to all qualified applicants regardless of race, color, religion, national origin, sex, sexual orientation, gender identity, age, disability, genetic information, or veteran status, or other legally protected classification in the state in which a person is seeking employment. Applicants are encouraged to confidentially self-identify when applying. Local applicants are encouraged to apply. We maintain a drug-free work environment. Applicants must be eligible to work in this country.