Lead - Offline Partnerships & Cross-Sell

Base Location: Noida (Extensive Pan-India Travel Required)

Role Overview

We are looking for a high-ownership, execution-first General Manager to drive cross-sell initiatives by working closely with offline business teams and partners across locations. This role is critical in bridging central product and business teams with on-ground leaders, ensuring rapid execution, structured feedback loops, and strong MIS-driven decision making. The role demands significant travel, deep coordination with senior field leaders, and the ability to operate with

an entrepreneurial mindset in ambiguous, fast-moving environments.

Key Responsibilities

● Act as the single-point owner for driving cross-sell initiatives through offline teams across regions

● Travel extensively across cities to work with regional and city heads, align on targets, incentives, and execution plans, and resolve on-ground bottlenecks in real time

● Ensure consistent execution of cross-sell programs across all locations

● Drive adoption of new products through offline channels and identify high-potential locations and teams for scaling

● Build and refine cross-sell playbooks in collaboration with central teams based on field learnings

● Act as the voice of the field by gathering structured feedback from frontline teams and leaders

● Translate qualitative on-ground feedback into clear, actionable inputs for product, operations, and leadership teams

● Build and own robust Excel-based MIS dashboards covering cross-sell performance, location-wise metrics, leader-wise performance, and funnel conversion

● Ensure data accuracy, reporting discipline, and timely business reviews

● Use MIS and insights to drive accountability and course correction

● Work closely with senior offline leaders, product, operations, and analytics teams

● Influence without authority and drive alignment across multiple stakeholders

Candidate Profile

Experience

● 8–14 years of overall experience (flexible for exceptional candidates)

● Strong exposure to field-led or offline businesses with multi-location operations

● Prior experience in startups, founder’s office roles, early-stage ventures, or P&L; ownership is strongly preferred

Mindset & Traits

● Entrepreneurial mindset with strong ownership orientation

● High hunger to grow and visible career ambition

● Comfortable with ambiguity, travel, and on-ground problem solving

● High energy, resilience, and strong bias for action

● Excellent relationship-building skills with senior leaders and field teams

Skills

● Strong Excel skills including MIS creation, dashboards, and analysis

● Structured thinking and clear communication

● Ability to convert unstructured field inputs into actionable business insights

● Comfortable presenting insights and recommendations to senior leadership

What Success Looks Like (12–18 Months)

● Cross-sell becomes a scaled, repeatable growth engine through offline teams

● Clear ownership, execution playbooks, and MIS established across locations

● Strong trust and working relationships built with regional and city leaders

● Field feedback consistently influencing product and business decisions

Why This Role

● High-impact, high-visibility role working closely with leadership

● Opportunity to shape and scale offline × digital cross-sell at a national level

● Ideal for candidates seeking real ownership rather than a desk-bound GM role