Lead Product & Brand Designer, Topps.com

About Us

Fanatics is building a leading global digital sports platform. We ignite the passions of global sports fans and maximize the presence and reach for our hundreds of sports partners globally by offering products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect, and Bet. Through the Fanatics platform, sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods; collect physical and digital trading cards, sports memorabilia, and other digital assets; and bet as the company builds its Sportsbook and iGaming platform. Fanatics has an established database of over 100 million global sports fans; a global partner network with approximately 900 sports properties, including major national and international professional sports leagues, players associations, teams, colleges, college conferences and retail partners, 2,500 athletes and celebrities, and 200 exclusive athletes; and over 2,000 retail locations, including its Lids retail stores. Our more than 22,000 employees are committed to relentlessly enhancing the fan experience and delighting sports fans globally.

Help shape the future of Topps.com

Topps has defined the trading card hobby for generations. Now, we’re reimagining how that legacy comes to life digitally.

We’re looking for a Lead Product & Brand Designer to help transform Topps.com from a traditional e-commerce site into a destination for collectors, one that brings products to life through storytelling, content, interaction, and exceptional design.

This is a hybrid product and visual design role. You’ll work across user journeys, commerce experiences, design systems, and brand expression to make Topps.com more intuitive, engaging, and unmistakably Topps. You’ll partner closely with Product, Engineering, Brand, and Content teams to turn functional experiences into memorable ones.

You should be equally comfortable improving a user flow, designing a product page, building a scalable visual system, and exploring how motion or interaction can make an experience more compelling.

A note on portfolios: We want to see strong product and UX work, flows, systems, interfaces, and shipped digital experiences, alongside exceptional visual craft. Portfolios focused entirely on campaigns, identity, or marketing assets without product or UI examples will not be a fit.

What You’ll Do

Product Experience & Commerce

Design and evolve key experiences across Topps.com, from discovery and product education to purchase and post-purchase

Partner with Product and Engineering to improve usability, information architecture, hierarchy, and interaction patterns

Reimagine product pages as collector destinations, even when a product is sold out

Balance storytelling and visual expression with clarity, accessibility, conversion, and performance

Prototype new concepts and help teams move from ideas to polished, shippable experiences

Digital Storytelling

Bring Topps products, athletes, sets, and stories to life through immersive digital experiences

Explore how editorial content, collecting history, product details, and the broader Fanatics ecosystem can enrich the shopping journey

Create experiences that build anticipation around launches and give collectors reasons to return

Translate complex product information into clear, compelling stories

Interaction, Motion & Craft

Use motion, interaction, and moments of delight to make Topps.com feel more dynamic and distinctive

Define where expressive design adds value—and where the experience should remain simple and focused

Push the quality of the work from early concept through final implementation

Collaborate closely with Engineering to preserve design intent in the shipped experience

Brand & Design Systems

Translate the Topps brand into scalable patterns for digital product experiences

Evolve visual systems across typography, color, layout, imagery, components, and motion

Contribute to a cohesive system that can support different sports, products, audiences, and launches

Create guidelines that help internal teams and external partners apply the experience consistently

Collaboration & Leadership

Work across Product, Engineering, Brand, Content, Marketing, and Commerce teams

Provide creative direction and constructive feedback throughout the design process

Mentor other designers and help raise the standard of craft across the team

Identify opportunities, build alignment, and move work forward with limited oversight

Who You Are

8–10+ years of design experience with demonstrated product or UX design work

A hybrid designer who combines strong product thinking with exceptional visual craft

Comfortable moving from user flows and information architecture to detailed UI and interaction design

Experienced designing responsive web and e-commerce experiences

A systems thinker who can create distinctive experiences that scale

Skilled at translating brand strategy into functional product design

Comfortable partnering closely with Product Managers and Engineers

Strong in both concept and execution, from early prototypes to pixel-level polish

Experienced using storytelling, motion, and interaction to improve digital experiences

A proactive, hands-on designer who finds opportunities and pushes the work forward

Passionate about the hobby, or excited to become deeply immersed in it

Why Join Us

Topps has shaped collecting culture for more than 70 years. Backed by Fanatics and exclusive licensing relationships across MLB, the NFL, and the NBA, we have a unique opportunity to reinvent how collectors discover, experience, and purchase the products they love.

The experiences you design will help define the next chapter of one of the most iconic brands in sports and collecting.

What That Means on the Design Team

We move fast. There’s a lot to build, and we work with urgency while protecting the quality of the experience.

We design for collectors. Every decision should create greater clarity, excitement, or value for the people using the product.

We think beyond transactions. com should be a destination for discovery, storytelling, and collecting—not simply a place to check out.

We design for scale. Our systems must flex across sports, products, markets, and collector journeys while remaining unmistakably Topps.

We’re pragmatic. We pursue ambitious ideas and know how to simplify, prioritize, and ship.

We’re hands-on. We lead through the work, from prototyping and testing to interaction details and final polish.

This is an opportunity to help transform Topps.com into the digital home the hobby deserves, connecting an iconic brand’s history with the future of collecting.

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The salary range represents base pay only and does not include short-term or long-term incentive compensation. This salary range is specific to Los Angeles and may not be applicable to other locations. When determining base pay, as part of a final compensation package, we consider several factors such as location, experience, qualifications, and training. For information about our benefits, please visit https://benefitsatfanatics.com/

Los Angeles Salary Range

$140,120 — $175,150 USD

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