The Whole Truth Foods
Lead - Sports Partnerships
Bengaluru, India · Mumbai, India
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hirly's read of this role
- Seniority
- Lead / management
- Country
- IN
- Work mode
- On-site / unstated
- First seen by hirly
- 7 Oct 2026
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the posting
Role: Lead - Sports.
Location: Mumbai/Bangalore
Experience: 2-5 Years
Who we are
At The Whole Truth, our mission is to ‘re-build the world’s trust in its food’. We believe consumers have lost trust in big-food companies because they’ve been selling half-truths for ages. We believe the only way to remedy this is for someone to stand up and speak the whole truth. Warts n’all.
Oh and you also get a bunch of fairly nice people to work with. If you want an in-depth look at our culture (as you must), please read this
https://www.linkedin.com/feed/update/urn:li:activity:6903960325306007552/
Nothing explains ‘who we are’ better than this
What we do
We are India’s first (and perhaps only) 100% Clean Label food company. What that means is we make food so clean, (only) we can declare each ingredient proudly upfront. #nothingtohide.
Role Overview:
We are seeking a dynamic and results-oriented Sports Business Development Manager to expand our market presence and drive growth within the sports industry. The ideal candidate will be passionate about sports, possess strong relationship-building skills, and have a proven track record in business development.
Key Responsibilities:
Strategic Partnerships:
Identify and cultivate relationships with key stakeholders in the sports industry, including:
- National and state-level sports federations and teams
- Private sports clubs
- Sports training academies
- Sporting goods manufacturers
- Sports nutritionists and physiotherapists
- Semi-professional and hobby sports clubs
- Inter-college sports organizations
Business Development:
- Develop and implement effective business development strategies to secure partnerships and drive sales.
- Negotiate favorable contracts and agreements with potential clients.
- Collaborate with marketing and sales teams to develop targeted marketing campaigns and promotions.
- Organize and participate in industry events, conferences, and exhibitions.
Product Promotion:
- Position our products as essential tools for athletes and sports organizations.
- Develop and execute innovative product demonstrations and trials.
- Offer incentives and discounts to encourage product adoption and usage.
- Monitor market trends and competitor activities to identify new opportunities.
Required Skills and Qualifications:
Must have :
- Proven track record in sports business development or sales
- Excellent communication and interpersonal skills.
- Strong understanding of the sports industry, including trends, challenges, and opportunities.
Good to have:
- Ability to build and maintain strong relationships with key stakeholders.
- Self-motivated and results-oriented.
If you are passionate about Sports & Nutrition and eager to contribute to our growth, we encourage you to apply
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