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Sonyglobal

Licensing Associate, Hardlines (Peanuts Worldwide)

New York

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hirly's read of this role

Seniority
Mid level
Stated salary
$60,000 – $70,000 per year
Country
US
Work mode
Remote-friendly
First seen by hirly
29 Sept 2026

Derived automatically from the posting. Upload your resume above to see how the role scores against it.

the posting

Join our Peanuts Worldwide team to make us part of your story!

The characters of Peanuts and related intellectual property are owned by Peanuts Worldwide, which is 80% owned by the Sony Group, and 20% owned by the family of Charles M. Schulz. First introduced to the world in 1950 in the Peanuts comic strip, Charlie Brown, Snoopy and the rest of the gang have made an indelible mark on popular culture. In addition to enjoying beloved Peanuts shows and specials on Apple TV, fans of all ages celebrate the brand around the world through thousands of consumer products, as well as amusement park attractions, cultural events, social media, and comic strips available in all formats, from traditional to digital. Peanuts recently celebrated its 75th Anniversary with unprecedented worldwide exhibitions and activities, collaborations, digital marketing campaigns, and more.

POSITION SUMMARY

Peanuts Worldwide, LLC is seeking a Licensing Associate, Hardlines! Reporting to the VP, Global Hardlines, the Licensing Associate, Hardlines will be responsible for building and managing Peanuts' domestic licensing program. In this role, you will directly manage existing partners, prospect and secure new licensees in addition to working closely with other Peanuts departments to bring products to life!

This position will be on a Hybrid schedule with 2 days per week in the NYC office.

JOB RESPONSIBILITIES

Assist with management of Peanuts licensees in the following categories: Toys & Games, Gifts, Collectibles, Seasonal, Stationery, Food & Beverage, Promotions, and Gaming (mobile & console)

Identify, pitch, and sign new licensees tied to specific revenue goals and annual growth for the overall Peanuts Worldwide domestic business

Manage day-to-day business, including all aspects of category management: financials, contracts (new deals, amendments and renewals), category analysis, product development, strategy, and retail placement

Partner with VP, Global Hardlines to develop strategies for categories at all levels of retail and ecommerce

Update and maintain pitch decks

Oversee new contract negotiations, ensuring terms meet the company requirements and overall business objectives

Domestic travel is required

Honesty, trustworthiness and ethical conduct are material requirements for the responsibilities outlined above

QUALIFICATIONS FOR POSITION

Your qualifications and experience should include:

2+ years of experience in the licensing industry working in sales and/or brand management

Bachelor’s Degree preferred. Proficient in MS Office programs (Outlook, Excel, PowerPoint)

Experience pitching properties, securing deals, negotiating deal points and managing licensees; preferably in character or entertainment

Proven track record of establishing strong relationships and contacts with key players across hardlines categories; retail relationships are a plus

Motivated self-starter who demonstrates strong initiative, creativity and excellent work ethic

Flexible team player with positive attitude and ability to work collaboratively across the company

Strong organizational skills and ability to think strategically to complete tasks in a timely fashion

Strong attention to detail and a high level of administrative organization

Exceptional verbal, written and interpersonal skills

Problem solver that acts decisively and demonstrates good judgement

Thrives in a fast paced, changing environment that necessitates working on many different projects simultaneously

Must be authorized to work in the US without restrictions.

We are committed to creating an inclusive employee experience for you to thrive as part of Sony’s purpose to “fill the world with emotion through the power of creativity and technology.”

Benefits:

Peanuts Worldwide participates in the Sony Corporation of America (SCA) benefits program and offers benefits-eligible employees (generally regular employees scheduled to work 20 or more hours a week) a comprehensive benefits program that offers coverage and support for employees and their family’s physical, emotional, and financial well-being.

What we offer you:

Comprehensive medical, prescription drug, dental, and vision coverage with coverage for spouses/domestic partners and child dependents, including access to a Health Savings Account (HSA) and Flexible Spending Account (FSA)

Employee assistance plan and comprehensive behavioral health benefits

Fertility benefits, including, surrogacy, and adoption assistance programs

Basic and supplemental life insurance for employees as well as supplemental life insurance coverage for their spouses/domestic partners and children

Voluntary benefits such as group legal, identity theft protection, accident, and hospital indemnity insurance

Short-term & long-term disability plans

Up to 12 weeks of paid parental and caregiver leave

401(k) Plan with pre-tax, Roth, and after-tax options and company match with immediate vesting

Education assistance and student loan programs

Other Programs:

Flexible Work Arrangements, including hybrid work schedule

Time off to include vacation, paid holidays, sick leave, Summer Fridays (early release), and a winter break between Christmas and New Year’s Day (based on business needs)

Referral bonuses (subject to eligibility)

Matching gift program

A wide variety of employee business resource groups (EBRGs)

Special discounts on Sony products, offered exclusively to Sony employees

Employee stock purchase plan (Sony covers commissions and fees for your Sony stock purchases made through after-tax payroll deductions)

The anticipated annual base salary for this position is $60,000 to $70,000. In addition to the annual base salary, this role has an annual bonus target of 10%. This range does not include any other compensation components or other benefits that an individual may be eligible for. The actual base salary offered depends on a variety of factors, which may include as applicable, the qualifications of the individual applicant for the position, years of relevant experience, specific and unique skills, level of education attained, certifications or other professional licenses held, and the location in which the applicant lives and/or from which they will be performing the job.

#LI-BC1

All qualified applicants will receive consideration for employment without regard to any basis protected by applicable federal, state, or local law, ordinance, or regulation.

Disability Accommodation for Applicants to Sony Corporation of America

Sony Corporation of America provides reasonable accommodation for qualified individuals with disabilities and disabled veterans in job application procedures. For reasonable accommodation requests, please contact us by email at careers@sonyusa.com or by mail to: Sony Corporation of America, People Experience Department, 25 Madison Avenue, New York, NY 10010. Please indicate the position you are applying for.

We are aware that unauthorized individuals or organizations may attempt to solicit personal information or payments from job applicants by impersonating our company through fraudulent job postings. We take these matters seriously but cannot control third-party websites. To protect your personal information, please verify that any job posting you respond to also appears on our official Careers page: www.sonyjobs.com . Please also be advised that we never request personal identifying information (such as Social Security numbers, bank details, or copies of identification documents) during the initial stages of our application process. If you have any doubts about the authenticity of a job posting or communication, please contact careers@sonyusa.com before submitting any information.

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Original posting on Sonyglobal's site ↗

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