Lifecycle Marketing Specialist (B2B & B2C)

Outbound & Lifecycle Execution Lead (B2B + B2C)

Role Overview

BlackBox Strategies is seeking a senior, execution-first operator to own outbound and lifecycle messaging across both B2B and B2C audiences .

This role is ideal for someone who:

Is an expert at hands-on execution

Can collaborate on strategy, then independently ship

Understands how B2B and B2C motions differ across email, CRM, and SMS

Works closely with a Social Media Manager to align messaging and timing

You will partner with leadership on direction and priorities, then own execution end-to-end .

About BlackBox Strategies

BlackBox Strategies is a revenue execution agency that helps businesses grow through disciplined GTM strategy, outbound execution, and lifecycle optimization. We design and operate revenue systems across email, CRM, and digital channels—bridging strategy and hands-on execution to drive measurable results for both B2B and B2C clients.

Location

Remote | Open to global candidates (U.S. business hours required)

Key Responsibilities

Cold Email & Outbound Execution

Build and maintain outbound lists and enrichment workflows using Clay

Launch, manage, and optimize cold email campaigns in Instantly

Own inbox health, deliverability, warm-up, and reply categorization

Sync replies, outcomes, and lifecycle stages into HubSpot

Continuously test messaging by segment, persona, and intent

Lifecycle & Marketing Email (B2B + B2C)

Build segmented audiences across lead, prospect, and customer stages

Execute nurture, re-engagement, abandoned inquiry, and expansion campaigns

Manage compliance, suppression logic, and list hygiene

Use HubSpot Marketing Hub and/or Mailchimp

SMS Marketing (Nice to Have)

Support compliant, high-intent SMS use cases (follow-ups, reminders, re-engagement)

Experience with platforms such as Twilio or similar is a strong plus

Coordinate SMS timing with email and social campaigns

Cross-Functional Collaboration

Collaborate closely with the Social Media Manager to align themes, CTAs, and timing

Share outbound insights to inform social and content strategy

Partner with leadership on ICPs, testing priorities, and iteration

Requirements

Minimum of 4 years of hands-on experience in outbound, lifecycle marketing, or RevOps-adjacent roles

Direct experience executing (not just overseeing) email and CRM campaigns

Experience supporting both B2B and B2C audiences

Strong understanding of deliverability, segmentation, and channel tradeoffs

Clear written communicator with a bias toward execution

Comfortable operating with high-level direction in a fast-moving environment

Benefits

Competitive compensation

Flexible, fully remote work environment

Opportunity to directly influence pipeline and revenue

Close collaboration with strategy, social, and GTM leadership

Exposure to modern outbound, CRM, and AI-enabled workflows