Live Shopping Lead

Description

LIVE SHOPPING LEAD (FLEXIBLE ENGAGEMENT)

Big Easy Blends, LLC

New Orleans, LA (on-site / hybrid) — remote considered for the right person

Engagement: Flexible — full-time, part-time, contract, or hourly. Open to all structures.

Compensation: Base or hourly rate plus commission on live shop sales

Reports to: VP of Marketing / Head of Sales

ABOUT BIG EASY BLENDS

Big Easy Blends is a New Orleans–based beverage manufacturer producing frozen and ready-to-drink pouch beverages across a portfolio of beloved licensed and proprietary brands — including ICEE, SLUSH PUPPiE, Welch's Smoothies, SpongeBob Smoothies, WITHOUT Mocktails, Mila's Soft Ice, Blendology, and Tampico. We sell across mass, club, dollar, grocery, K-12, and foodservice channels, and we're expanding into direct-to-consumer and social commerce. Live shopping is a core part of that next chapter.

THE ROLE

We're looking for a hands-on live shopping pro who knows the live commerce landscape cold and can build and run our live selling program. This is equal parts strategist and operator: you'll design the plan and be on camera, behind the scenes, and in the data. If you understand what makes a TikTok Shop LIVE convert, how to staff and script a multi-hour selling session, and how to turn a fun, on-brand stream into repeatable revenue, we want to talk to you.

This is a flexible engagement. Whether you're looking for a full-time role, a part-time gig alongside other work, an independent contract, or hourly host/operator work, we're open to structuring it around what fits — and every structure includes commission on the sales you drive through the live shop, so strong performers are rewarded directly for the revenue they generate.

Note: This role is on camera. Comfort hosting live, and/or a strong eye for directing hosts and creators, is essential.

WHAT YOU'LL DO

Scope flexes with the engagement — a full-time lead may own all of the below, while a part-time or contract host focuses on the live sessions themselves. We'll right-size it together.

Own the live shopping strategy across relevant platforms (TikTok Shop LIVE, Amazon Live, Whatnot, Instagram/Facebook Live, YouTube, and emerging channels), matched to the right brands and audiences.

Build the end-to-end playbook: show formats, run-of-show scripting, promotional calendar, offer and bundle design, and post-stream follow-up.

Plan, produce, and host or co-host live sessions — including booking talent/creators, coordinating product, and managing the live set.

Recruit, brief, and manage a roster of creators, affiliates, and hosts; build an affiliate/commission program that scales.

Coordinate cross-functionally with sales, supply chain, and operations to ensure inventory, fulfillment, and promo pricing are ready for each event.

Set up and manage the commerce backend: product catalogs, storefronts, promo codes, and platform compliance.

Define and report on KPIs — viewers, watch time, conversion rate, AOV, GMV, return rate, and customer acquisition cost — and iterate based on what the data shows.

Manage the live shopping budget and report ROI in board-ready terms.

Stay ahead of platform changes, trends, and competitor activity in social and live commerce.

WHAT YOU BRING

Comfort on camera and/or a strong eye for casting and directing hosts and creators.

Experience in social commerce, live shopping, influencer/affiliate marketing, e-commerce, or digital marketing, with demonstrable live selling results. (We're more interested in what you've sold on a live stream than years on a resume.)

Deep, current fluency with at least one major live shopping platform (TikTok Shop strongly preferred) and a working grasp of the broader ecosystem.

Track record of turning live content into measurable sales — you can speak to conversion rates, GMV, and AOV from work you've actually run.

Strong project management — you can run a content calendar, a production schedule, and a creator roster at the same time.

Analytical fluency: comfortable in platform dashboards and spreadsheets, and able to translate metrics into decisions.

Self-starter energy suited to a fast-moving manufacturer building this capability from the ground up.

NICE TO HAVE

Experience selling CPG, food & beverage, or licensed/character brands.

Existing relationships with creators, MCNs, or live shopping agencies.

Basic video production and editing skills.

Familiarity with Shopify, Amazon Seller Central, or comparable commerce platforms.

Bilingual (English/Spanish) for broader audience reach.

LOGISTICS

New Orleans, LA preferred for on-site production and product coordination, but we'll consider remote or hybrid for the right person, especially for a contract or hourly arrangement.

Schedule is flexible and built around the live event calendar — expect some evening/weekend sessions.

Occasional travel may come up for shoots, events, or creator partnerships.

COMPENSATION

We're flexible on structure and want to find the arrangement that works for you:

Full-time or part-time: competitive base salary (scaled to scope and hours) plus commission on live shop sales.

Contract or hourly: an hourly or per-session rate plus commission on live shop sales.

Commission is paid on revenue generated through the live shop, so the more you sell, the more you earn — uncapped upside for strong performers.

Benefits available for full-time engagement.

HOW TO APPLY

Tell us the engagement that fits you (full-time, part-time, contract, or hourly), send a resume, and — if you have one — links to live shopping sessions or campaigns you've run, with the results you drove.

Big Easy Blends is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, veteran status, or any other protected characteristic