LN Media & Sponsorship || Sr. Brand Manager

Job Summary:

WHO ARE WE?

Live Nation Entertainment is the world’s leading live entertainment company, comprised of global market leaders: Ticketmaster, Live Nation Concerts, and Live Nation Media & Sponsorship. Ticketmaster is the global leader in event ticketing with over 620 million tickets sold annually and approximately 10,000 clients worldwide. Live Nation Concerts is the largest provider of live entertainment in the world promoting more than 50,000 events annually for nearly 7,000 artists in 40+ countries. These businesses allow Live Nation Media & Sponsorship to create strategic music marketing programs that connect more than 1,200 sponsors with the 145 million fans that attend Live Nation Entertainment events each year. For additional information, visit www.livenationentertainment.com .

WHO ARE YOU?

Passionate and motivated. Driven, with an entrepreneurial spirit. Resourceful, innovative, forward thinking and committed. At Live Nation Entertainment, our people embrace these qualities, so if this sounds like you then please read on!

THE BRAND MANAGEMENT TEAM

This is the get stuff done, turn-problems-into-solutions, make our clients look like the rock stars, driving force within Live Nation’s Media & Sponsorship division. We are a collection of resourceful, ambitious, and strategic-minded individuals that thrive in an environment full of variables and unknowns. If you like to sit at a desk, write white papers, and theorize on how things should work, this is not the job or team for you. If you’re ready to do the best work of your life, we should talk.

THE JOB

The Brand Manager leads day-to-day relationship and activities of Live Nation’s strategic marketing partnership with our top corporate brands within our team’s portfolio of management. This role will have an emphasis on festivals and social content and may work across multiple categories. You will be directly involved in maximizing the value of the client relationship and performance of client’s entertainment marketing programs with a focus on:

Client Relationship Service

Program Activation & Performance

Financial Performance, Budget Planning & Reporting

Team Management & Development

Innovation & Growth

WHAT THIS ROLE WILL DO

Represents Live Nation with a commitment to integrity, respect for others, inclusivity, collaboration and professionalism.

Provides professional, responsive service to and communication with clients that ultimately exceeds expectations and builds trust between the client and Live Nation

Manages/Oversees the successful delivery of the full lifecycle of sponsorship programs including planning, execution, measurement, and reporting that optimizes client Net Promoter Scores (NPS) & sponsorship renewals

Supports or leads (depending on situational needs) key client meetings throughout the year (i.e., periodic status meetings, mid-campaign reviews, end of year recap/renewal discussions, etc…) to ensure alignment between LN & client on strategy, delivery and performance of partnership

Actively contributes to the planning and execution of key client activations across Live Nation assets including venues, festivals, promotions, media, hospitality, and content programs

Manage the financial health of sponsorship programs by forecasting precisely, partnering across teams to optimize spend and mitigate budget risks, and serving as the account lead to ensure accurate financial reporting and revenue recognition.

Supports the definition of program Key Performance Indicators (KPI) that Live Nation can directly impact and manages the measurement and optimization of those performance metrics

Explores and applies cutting-edge marketing trends, emerging technologies, and industry best practices to strategically enhance sponsorship programs and foster team-wide learning and development.

Meaningfully impacts department wide development initiatives that improve overall team efficiency and effectiveness

Develops and grows relationships with key Live Nation teams (i.e., Digital and Social Media, Promotions, Talent, Content Production, Legal, Finance, Research, etc.) to ensure the desired program delivery and results for clients

Continuously strengthens day-to-day client relationships as well as grow relationships with key client contacts outside of the day-to-day team to support potential renewal and growth of sponsorship programs

Supports Brand Director, VP of Brand Management, Creative team, and Integrated Marketing team, with developing strategic roadmap, creative programs, and business development/growth opportunities for key client relationships

Proactively supports peers including helping new staff assimilate into Live Nation and mentoring early-career professionals and College Associates/Interns

WHAT THIS PERSON WILL BRING

5-7 years of direct experience in brand or account management, client service, media, or entertainment, and/or marketing consulting, advertising or activation agencies

1-3 years of employee and/or agency team management experience

Strong project management skills including ability to communicate, prioritize, manage, and organize simultaneous projects and deadlines

Excellent communication skills – written, verbal, presentation and visual storytelling

A proactive, collaborative, and organized working style

Excellent interpersonal skills for building relationships internally and externally

Track record of working with recognizable global brands and growing client relationships

Experience with marketing programs across physical and digital components preferred

Record of success building, selling, and delivering innovative marketing programs with measurable results

Knowledge of consumer and market research with ability to integrate sponsorship program recommendations, recaps and other client-oriented communications

Proficiency in enterprise technology platforms including AI, Microsoft Office, Keynote, Salesforce, Slack, Asana, Tableau or other relevant applications

Strong passion for branding, marketing, and the music industry including knowledge of relevant artists and industry trends

Ability to travel up to 30% of time or more in season, often nights and weekends and occasionally without significant advanced notice

Strong financial management skills including ability to manage multiyear budgets and forecast with confidence

Ability to examine and interpret results, auditing for errors and highlighting opportunities and trends

BENEFITS & PERKS

Our motto is ‘Taking Care of Our Own’ through 6 pillars of benefits:

HEALTH : Medical, vision, dental and mental health benefits for you and your family, with access to a health care concierge, and Flexible or Health Savings Accounts (FSA or HSA)

YOURSELF : Free concert tickets, generous paid time off including paid holidays, sick time, and personal days

WEALTH : 401(k) program with company match, stock reimbursement program

FAMILY : New parent programs including caregiver leave, plus fertility, adoption, foster, or surrogacy support

CAREER : Career and skill development programs with School of Live, tuition reimbursement, and student loan repayment

OTHERS : Volunteer time off, crowdfunding match

EQUAL EMPLOYMENT OPPORTUNITY

We aspire to build teams that reflect and support the fans and artists we serve. Every day we aim to promote environments where everyone can be themselves, contribute fully, and thrive within our company and at our events. As a growing business we will encourage you to develop your professional and personal aspirations, enjoy new experiences, and learn from the talented people you will be working with.

Live Nation strongly supports equal employment opportunity for all applicants regardless of age (40 and over), ancestry, color, religious creed (including religious dress and grooming practices), family and medical care leave or the denial of family and medical care leave, mental or physical d