Manager, Business Analytics

Position Summary

The Manager, Business Analytics — HCP & DTC Client Solutions will support campaign analytics, measurement, reporting, and optimization initiatives across both HCP and DTC / patient media programs for a major healthcare client. This role will focus on delivering actionable analytics, managing day-to-day reporting workflows, and supporting cross-channel measurement and optimization efforts.

The Manager will work closely with Business Analytics leadership, Audience Intelligence, Data Science, Comms Design, Investment, and client teams to ensure analytics deliverables are timely, accurate, scalable, and actionable. The role requires strong analytical capabilities, attention to detail, operational rigor, and the ability to translate data into meaningful business insights.

This position is ideal for someone who combines strong campaign analytics experience with an interest in healthcare marketing, omnichannel analytics, and measurement innovation.

Responsibilities

Campaign Analytics & Reporting

Support analytics and reporting initiatives across HCP and DTC / patient campaigns

Develop and maintain:

dashboards

campaign reporting

KPI tracking

analytical summaries

optimization reports

Monitor campaign performance and identify trends, risks, and optimization opportunities

Ensure accuracy and consistency of analytics deliverables across channels and campaigns

Measurement & Accountability Support

Support implementation of client-specific measurement plans and KPI frameworks

Assist with cross-channel measurement initiatives spanning:

HCP media

DTC media

audience activation programs

omnichannel campaigns

Help operationalize analytics workflows supporting campaign accountability and optimization

Support reporting automation and standardization efforts

Insight Generation & Optimization

Analyze campaign and audience performance data to generate actionable insights

Identify opportunities to improve:

audience engagement

media efficiency

channel performance

optimization effectiveness

Partner with Audience Intelligence, Investment, and Comms Design teams to support optimization recommendations

Help translate analytics into business-focused narratives and recommendations

Workflow & Operational Management

Manage day-to-day analytics workflows and reporting timelines

Coordinate deliverables across analytics, audience, data management, and activation teams

Ensure timely delivery of recurring and ad hoc analytics requests

Support process improvement initiatives that improve efficiency and scalability

Cross-Functional Collaboration

Partner closely with:

Business Analytics leadership

Audience Strategy

Data Science

Data Management

Comms Design

Investment teams

Support integration of analytics into broader campaign planning and optimization processes

Help maintain alignment between reporting, measurement, and business objectives

Advanced Analytics Support

Support implementation of emerging measurement methodologies including:

attribution

audience quality analysis

incrementality

digital optimization frameworks

Collaborate with Data Science and Audience Intelligence teams on advanced analytics initiatives

Stay informed on healthcare analytics and media measurement trends

Required Skills & Experience

3–5 years of experience in analytics, business intelligence, campaign analytics, or media analytics

Healthcare/pharma analytics experience preferred

Strong understanding of:

HCP media ecosystems

DTC / patient engagement analytics

campaign reporting

media performance measurement

Experience with:

Tableau or BI platforms

Excel

SQL preferred

Familiarity with:

campaign analytics

KPI frameworks

audience analytics

optimization reporting

Strong analytical, organizational, and communication skills

Ability to manage multiple priorities in a fast-paced client environment

Wage and Benefits

We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits to support you and your family.

The salary range for this position is posted below. Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position, market considerations, budgetary considerations, tenure and standing with the Company (applicable to current employees), as well as the employee’s/applicant’s skill set, level of experience, and qualifications.

Employment Transparency

It is our policy to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, veteran status, disability, or any other basis prohibited by applicable federal, state, or local law.

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

The employer will make reasonable accommodations in compliance with the American with Disabilities Act of 1990. The job description will be reviewed periodically as duties and responsibilities change with business necessity. Essential and other job functions are subject to modification. Reasonable accommodations may be provided to enable individuals with disabilities to perform the essential functions.

For applicants to jobs in the United States: In compliance with the current Americans with Disabilities Act and state and local laws, if you have a disability and would like to request an accommodation to apply for a position with Mediabrands, please email [email protected] .

Salary Range

$90,000 — $105,000 USD