Manager - Business Insights & Analytics

Job title : Manager – Business Analytics

Hiring Manager : Group Lead Business Analytics

Location : Hyderabad

% of travel expected : Travel required as per business need, if any

About the job

Sanofi has currently the best and most robust pipeline of R&D and consequent new launches of our history. As new phase of Play-To-Win strategy, funding this pipeline and new launches is key to materialize the miracles of the science to improve people lives. Thus, as we enter the next phase, modernization of Sanofi is required as per the recent announcements on DRIVE, and in this respect, we are in the beginning stages of organizing the Go-to-Market Capabilities (GTMC) team at global level.

The GTMC organization will help us to drive best-in-class capabilities across the board and bring value and excellence in our commercial operations. This move is a key part of the aimed modernization of Sanofi and will allow us to focus on our priorities across our products, market and pipeline through the reallocation of resources and realizing the efficiencies of removing silos that exist between our business units, avoiding the duplication and overlapping of resources, standardizing our processes and tools, operating with a One Sanofi approach to accelerate our key capabilities development, and fostering the entrepreneurial spirit by speeding up the decision making.

Our Hubs are a crucial part of how we innovate, improving performance across every Sanofi department and providing a springboard for the amazing work we do. Build a career and you can be part of transforming our business while helping to change millions of lives. Ready? As a Manager Business Insights & Analytics, within our Hyderabad Hub, you'll be responsible for supporting our commercial Insights, Analytics, and Data organization we are transforming to better power decision-making across our end-to-end commercialization process, from business development to late lifecycle management. Deliverables support commercial planning and decision making across multiple countries and globally.

Main responsibilities:

• •At Sanofi we are leveraging analytics and technology, on behalf of patients around the world. We are seeking those who have a passion for using data, analytics, and insights to drive decision making that will allow us to tackle some of the world’s greatest health threats.
• •Within our commercial Insights, Analytics, and Data organization we are transforming to better power decision-making across our end-to-end commercialization process, from business development to late lifecycle management.
• •Deliverables support commercial planning and decision making across multiple countries and globally.
• •In addition to ensuring high-quality deliverables, our team drives synergies across the franchise, fosters innovation and best practices, and creates solutions to bring speed, scale and shareability to our planning processes. As we endeavour, we are seeking a dynamic talent for the role of “Manager – Business Analytics”.
• •We are looking for a team member to support our Global analytics team. Robust insights & analytics is a priority for our businesses, as the product potential has major implications to a wide range of disciplines.
• •It is essential to have someone who understands and aspires to implement innovative analytics techniques to drive our insights generation across different franchises.
• •Maintain effective relationship with the end stakeholders within the allocated GBU and tasks. Actively lead the insights generation and analytics across engagement. Being the PoC and accountable overall project and stakeholder management

Performance:

• •Works to develop deal tracking analytics and uncover actionable insights from different reporting OC dashboards to support Marketing decision making.
• •Refresh Existing Reports and identifies improvement opportunities in reporting and BI tools and as needed structure / functionality with the latest insights as they become available.
• •Collaborates with Digital to enhance data access across various sources, develop tools, technology, and process to constantly improve quality and productivity.
• •Providing accurate, timely reporting of key brand performance indicators and business trends.
• •Analyse ambiguity/uncertainty in data and produce computational methodologies to resolve missing data elements, address issues and document solutions.
• •Coordinate the process and consolidation of the inputs provided from various stakeholders.
• •Providing actionable analysis of performance of the commercial organization and on specific marketing initiatives including but not limited to brand resource optimization, omnichannel execution & business performance management.
• •Conduct extensive marketing analytics work including assessment of promotion tactic, content, vendor, and channel performance, analysis of customer behaviour and engagement journey to optimize customer experience. Integrating and analysing data from different sources while building visual, automated and easy to use dashboards.
• •Identify and interpret business needs, analyse, and prioritize the requirements, design, and analyse data, identify gaps, and provide business requirements and expectations feedback.
• •Refresh the current data structure and improve, as per the functional requirement, with the latest insights as they become available.
• •Managing data and systems infrastructure ensuring data accuracy and quality.
• •Responsible for tracking, analysing and reporting on marketing activities, campaigns, etc. while providing meaningful customer insights to drive business decisions.
• •Perform detailed analyses to follow up and diagnose performance signals, marketing effectiveness and underlying market dynamics.
• •Collaborate with other teams to identify KPIs, prioritize data gaps, ensure data accuracy, etc.
• •Translate analytical findings into actionable recommendations and communicate through regular interaction with business unit teams.
• •Work with stakeholders to understand changing business needs and develop solutions to meet those needs.
• •Provide ad-hoc reporting and analysis as needed

Process:

• •Support delivery of projects in terms of resourcing, coordination, quality, timeliness, efficiency, and high technical standards.
• •Supporting the Insights Excellence and Product Planning team to enable forecasting/ statistical solutions that provide for automation, working closely with the brand teams and digital teams.
• •Secure adherence to compliance procedures and internal/operational risk controls in accordance with all applicable standards.
• •Prepare customer engagement reports on frequency/cycle basis (weekly/monthly/quarterly/annually), along with QC checks.
• •Use latest tools/technologies/methodologies and partner with internal teams to provide support on all sort of regular and ad hoc business analytics activities like build, maintenance, and enhancements of such systems.
• •Ability to work cross-functionally, gather requirements, analyze data, and generate insights and reports that can be used by the GBU.
• •Work collaboratively with the stakeholder teams to prioritize work and deliver on time-sensitive requests.
• •Be able to provide and defend gathered intelligence, methodology, content, and conclusions to the global leadership in a clear, concise format.

Stakeholder:

Work closely with global and local teams and/ external vendors to ensure the end-to-end effective project delivery.

About you

Experience:

• •6+ years of experience in pharmaceutical product marketing analytics.
• •Understanding of marketing analytics / KPIs and experience in generating quantitative and qualitative insights and recommendations.
• •Experience with CRM Analytics, web and digital analytics (Veeva, Google Ads/Search Ads, Social Media, E-commerce, content management, Google Analytics, competitor monitoring, etc.)
• •Knowledge of common databases like SQL, Databricks, advanced excel, VBA, advanced PowerPoint, Engagement