Manager Engagement, Marketing & Communication

About Bright Future India

Bright Future India is committed to empowering young people to become changemakers by enabling access to education, employability, entrepreneurship, and leadership opportunities. We are looking for a passionate and execution-oriented professional to strengthen our brand, deepen stakeholder engagement, and communicate our impact effectively.

Position Summary

The Manager – Engagement, Marketing & Communication will be responsible for executing and managing the organization's engagement, marketing, branding, and communication initiatives. The role will work closely with leadership and teams to build meaningful stakeholder relationships, enhance brand visibility, and tell compelling stories that showcase Bright Future India's impact. This is a hands-on implementation role for someone who enjoys creating campaigns, building partnerships, managing digital platforms, and delivering measurable communication outcomes.

Key Responsibilities

Stakeholder Engagement & Outreach

• •Develop and execute engagement plans for donors, employers, volunteers, beneficiaries, alumni, and prospective employees.
• •Build and maintain relationships with community organizations, CSR partners, media representatives, and ecosystem stakeholders.
• •Coordinate outreach campaigns, networking initiatives, webinars, and engagement events.
• •Support employer branding and volunteer engagement initiatives in collaboration with HR and program teams.

Marketing & Brand Management

• •Execute integrated marketing campaigns to strengthen organizational visibility and reach.
• •Ensure consistent implementation of brand guidelines across all communication channels.
• •Develop marketing collateral including brochures, presentations, newsletters, annual reports, case studies, and promotional material.
• •Coordinate with external agencies, designers, photographers, and content creators whenever required.

Communication & Public Relations

• •Develop high-quality written content including press releases, blogs, newsletters, speeches, impact stories, and organisational updates.
• •Support media engagement activities and coordinate press interactions.
• •Monitor media coverage and identify opportunities to enhance brand visibility.
• •Manage internal communication initiatives that promote organizational culture and achievements.

Digital Marketing & Social Media

• •Manage the organisation's website and digital communication channels.
• •Plan and execute social media calendars across LinkedIn, Facebook, Instagram, YouTube, and other relevant platforms.
• •Drive audience engagement through storytelling, campaigns, videos, and digital content.
• •Monitor website and social media analytics and prepare monthly performance reports.
• •Stay updated with emerging digital marketing trends, AI tools, and communication platforms.

Fundraising & Campaign Support

• •Partner with the fundraising team to develop donor communication materials.
• •Create compelling impact stories, beneficiary testimonials, and campaign content.
• •Support crowdfunding campaigns and donor engagement initiatives through strategic communication.
• •Assist in preparing communication content for grant proposals, presentations, and donor reports.

Team & Project Management

• •Coordinate with internal departments to gather stories, achievements, and updates.
• •Manage multiple campaigns simultaneously while ensuring timely delivery.
• •Support interns, consultants, agencies, and communication vendors when required.
• •Maintain communication calendars, content repositories, and campaign trackers.

Qualifications & Experience

• •Master's degree in Marketing, Communications, Public Relations, Journalism, Mass Communication, or a related field.
• •7–10 years of relevant experience in marketing, communications, stakeholder engagement, or branding.
• •Experience in the development or non-profit sector is preferred.
• •Excellent writing, editing, and storytelling skills.
• •Strong understanding of digital marketing, social media management, and analytics.
• •Experience using tools such as Google Analytics, Meta Business Suite, LinkedIn Campaign Manager, Canva, Adobe Creative Suite, or similar platforms.
• •Knowledge of graphic design, photography, or video editing will be an added advantage.
• •Strong interpersonal, networking, and relationship management skills.
• •Ability to manage multiple priorities in a dynamic environment with minimal supervision.

Key Competencies

• •Strategic Communication
• •Marketing & Brand Management
• •Stakeholder Engagement
• •Digital Marketing
• •Content Development & Storytelling
• •Public Relations
• •Event & Campaign Management
• •Project Coordination
• •Relationship Building
• •Creativity & Innovation
• •Data-driven Decision Making
• •Collaboration & Execution Excellence

Reporting To

Head – Engagement, Marketing & Communication (or CEO, based on organisational structure)

Why Join Bright Future India?

• •Opportunity to build one of India's leading youth development brands.
• •Work closely with senior leadership and national stakeholders.
• •Drive campaigns that create measurable social impact.
• •Collaborative, purpose-driven, and entrepreneurial work culture.

Bright Future India is an equal opportunity employer committed to diversity, equity, and inclusion. We encourage applications from individuals of all backgrounds who are passionate about creating opportunities for young people.