Manager, Experiential & Community Activation

Who we are:

Hi, we’re Supergoop! Since 2005, we’ve been changing the way the world thinks about sunscreen. Today, we’re as committed as ever to creating feel-good sunscreen that you’ll really want to wear. Because protecting your skin’s health is what we’re all about. Every. Single. Day.™

Who you are

This role brings the brand to life through impactful IRL experiences that drive awareness, engagement, and advocacy. The Manager, Experiential & Community Activation is responsible for developing and executing events, grassroots activations, and sampling programs that translate partnerships and brand moments into meaningful consumer experiences.

This role acts as a bridge between partnerships, creators, content, and community , ensuring every experience is designed to generate both real-world impact and scalable content.

Key Responsibilities

Experiential Strategy & Execution

Develop and execute a comprehensive experiential strategy aligned to brand and marketing priorities

Plan and manage events including:

Pop-ups

Retail activations

Partnership events (sports, lifestyle, etc.)

Community gatherings

Ensure all experiences are on-brand, high-impact, and operationally sound

Partnership Activation

Partner closely with Director of Partnerships to translate sponsorships into engaging consumer experiences

Identify opportunities to extend partnerships into:

Content moments

Community engagement

Creator participation

Ensure partnerships deliver against both brand and business objectives

Community-Led Activation

Collaborate with Community & Insights to: ○ Identify and invite key community members and advocates

Build community-first event experiences

Create opportunities for superfans and creators to engage with the brand IRL

Creator & Content Integration

Partner with Influencer Marketing to incorporate creators into events and activations

Ensure all experiential moments are designed for content capture and amplification

Work with Content team to extend the life of events across social channels

Sampling & Grassroots Engagement

Own sampling strategy across experiential and community touchpoints

Develop grassroots programs that drive product discovery and trial

Identify scrappy, high-impact ways to get product into consumers’ hands

Operations & Measurement

Manage vendors, budgets, logistics, and timelines

Build scalable playbooks for repeatable event execution

Define and track KPIs including:

Attendance and engagement

Content generated

Samples distributed and conversion

Brand lift and community feedback

Success Metrics

Experiential ROI (attendance, engagement, earned impact)

Volume and quality of content generated from events

Sampling reach and conversion metrics

Community participation and satisfaction

Effectiveness of partnership activations

Supergoop! shines bright for you and o ff ers employees:

Health & Wellness: Comprehensive medical, dental, and vision insurance, prescription coverage, and free preventive care.

Savings & Spending Accounts: Health Savings Account (HSA) with employer contributions, Flexible Spending Accounts (FSA) for healthcare, dependent care, and commuting.

Family Support: Fertility and family-building benefits through Kindbody (IVF, IUI, egg/sperm freezing, and more), plus caregiving support resources.

Mental Health & Wellbeing: Access to mental health programs, financial counseling, and wellness perks through the Bennie Marketplace.

Income Protection: Company-paid life insurance, accidental death & dismemberment (AD&D), and short- and long-term disability coverage.

Lifestyle Perks: Commuter benefits, exclusive employee discounts through PerkSpot, and optional benefits such as pet insurance.

Time O ff : Four weeks of accrued Paid Time Off, generous Company Holiday Schedule, Unlimited sick time, Flexible Summer Friday’s, Soft Office Close from Christmas - New Years

Future Planning: 401(k) retirement savings plan with company match.

Employee Perks : Portfolio Rewards and Discounts, Product Discount, Troop Supergoop! Referral Program

Environment : Hybrid work environment in bright and sunny offices in San Antonio and/or New York City

Starting Base Salary: $90k - 100k/year + 10% bonus potential

Supergoop! shines bright for you and offers US based full-time employees:

Comprehensive Health Benefits

Generous Paid Time Off Policy

401k with Company Match

Product Discounts

Employee Referral Program

Company and Team Off-Sites

EEO Statement:

Supergoop! is dedicated to hiring a diverse workplace that celebrates an inclusive culture and a sense of belonging. As an equal opportunity employer, we do not discriminate based on race, color, religion, sex (including pregnancy, gender identity, gender expression, and sexual orientation), national origin, age, veteran status, genetic information or disability.

Health and Safety Statement:

The health and safety of you and the Supergoop! Team is important to us. Covid-19 vaccination will be required to work in our office.