Manager, Healthcare Social & Influencer Strategy, DIG, Ruder Finn

Ruder Finn is one of the world's largest independent global communications and integrated marketing agencies, recognized for bold ideas, strategic thinking, and a culture that continually pushes what's next. The agency continues to earn recognition for its industry leadership, creativity, and growth, including being named Large Agency of the Year at the 2026 PRWeek U.S. Awards and one of PRWeek's Best Places to Work.

Ruder Finn is seeking an experienced Manager, Healthcare Social & Influencer Strategy to join our growing Digital Health practice. In this role, you will help develop unbranded and branded social media programs for healthcare and pharmaceutical clients. From building executional strategy to developing owned branded content, you’ll immerse yourself in creative and compelling ways to communicate across social for your clients. Additionally, you will occasionally support influencer campaign planning, creator identification, content development, and execution across a variety of client accounts.

The ideal candidate brings a strong social and digital skillset, a sharp understanding of the social landscape, and proven experience developing social content programs that connect health care brand objectives with authentic, engaging content. This role requires someone who can think strategically, understand what makes compelling social content, vet potential creators, analyze performance, and collaborate closely with clients and cross-functional teams to deliver high-impact programs.

As a Manager you will work directly with cross-functional internal teams, clients, partners, creators, vendors, and practice groups. This role offers meaningful opportunities for growth, allowing you to apply your creativity, strategic thinking, and influencer marketing expertise across key areas of the business.

If you’re passionate about healthcare, energized by complex challenges, and excited to build campaigns that make an impact, this could be the perfect role for you.

Key Responsibilities

Develop executional social strategies for branded and unbranded healthcare campaigns

Translate brand, communications, and business objectives into channel-specific social plans

Create content strategies, editorial themes, messaging frameworks, and platform recommendations

Develop and refine social content, including copy, creative concepts, briefs, and content calendars

Ensure content is engaging and social-first while operating within pharmaceutical regulatory requirements\

Coordinate content through internal, client, legal, regulatory, and medical review processes

Monitor social trends, platform changes, healthcare conversations, and emerging content formats

Analyze campaign and channel performance and turn findings into actionable recommendations

Support client presentations, status meetings, strategic discussions, and ongoing account management

Support influencer strategies and creator-led programs for healthcare and pharmaceutical brands, integrating organic, paid, and earned tactics supported by data-driven

Qualifications

A minimum of 2-3+ years of experience in social marketing, creator strategy, social media, digital, or content strategy, with experience in healthcare or pharmaceutical communications preferred

Bachelor's degree in communications, public relations, marketing, or a related field preferred

Demonstrated experience developing and executing social branded or unbranded campaigns

Strong understanding of the social content development process, as well as the influencer and creator landscape, including platform trends, disclosure requirements, and content best practices

Strong passion for social media, digital storytelling, and creator-led content, with the curiosity to identify and apply emerging platform trends, formats, and best practices

Expertise in social-first content development, social listening, data analysis, insights reporting, and performance optimization

Paid social or paid amplification experience a plus up but not required

Foundational understanding of how influencer, paid, organic, earned, and owned channels work together within the broader brand social ecosystem

A firm understanding of the creative process, including experience partnering with creative and production teams to deliver high-impact influencer and social content for clients

Understanding of the regulatory and medical/legal review process as it applies to healthcare and pharmaceutical client needs

Strong organizational skills with the ability to manage multiple high-profile and high-budget programs in a fast-paced, consistently changing environment

Curiosity and comfort with integrating AI tools into communications and workflows

Ability to multitask and operate with flexibility while meeting tight deadlines

Proven experience managing, mentoring, or coaching junior team members

Benefits and More

You will receive a competitive base salary and bonus opportunity

You will also be able to enroll in our Health, Dental, Vision, company paid Life Insurance, Flexible Spending Account, as well as 401k (match) plan.

Monthly allowance for cell phone, office equipment, etc.

Generous PTO policy with paid maternity/paternity leave

Transit benefits

Professional learning and development opportunities

Workplace flexibility

On-site and off-site social gatherings

The anticipated salary range for this position, at the time of posting, is $72,000 - $83,000. The salary of the applicant selected for this role will be based on a variety of factors, including but not limited to, education, internal equity, geography, relevant years of experience, certifications, skills, abilities of the selected applicant, and other job-related qualifications. In addition, a range of medical, dental, vision, disability, 401(k) matching, paid time off, and/or other benefits also are available by the company

Ruder Finn provides equal employment opportunities to all employees and applicants without regard to race, color, religion, sex, pregnancy (including childbirth, lactation and related medical conditions), national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, gender expression, genetic information, military and veteran status, and any other characteristic protected by applicable law. Ruder Finn will not tolerate discrimination or harassment based on any of these characteristics. Ruder Finn believes that diversity and inclusion among our employees is critical to our success as a global company, and we seek to recruit, develop and retain the most talented people from a diverse candidate pool.