Manager, Marketing Measurement & Optimization

The Company

PayPal has been revolutionizing commerce globally for more than 25 years. Creating innovative experiences that make moving money, selling, and shopping simple, personalized, and secure, PayPal empowers consumers and businesses in approximately 200 markets to join and thrive in the global economy.

We operate a global, two-sided network at scale that connects hundreds of millions of merchants and consumers. We help merchants and consumers connect, transact, and complete payments, whether they are online or in person. PayPal is more than a connection to third-party payment networks. We provide proprietary payment solutions accepted by merchants that enable the completion of payments on our platform on behalf of our customers.

We offer our customers the flexibility to use their accounts to purchase and receive payments for goods and services, as well as the ability to transfer and withdraw funds. We enable consumers to exchange funds more safely with merchants using a variety of funding sources, which may include a bank account, a PayPal or Venmo account balance, PayPal and Venmo branded credit products, a credit card, a debit card, certain cryptocurrencies, or other stored value products such as gift cards, and eligible credit card rewards. Our PayPal, Venmo, and Xoom products also make it safer and simpler for friends and family to transfer funds to each other. We offer merchants an end-to-end payments solution that provides authorization and settlement capabilities, as well as instant access to funds and payouts. We also help merchants connect with their customers, process exchanges and returns, and manage risk. We enable consumers to engage in cross-border shopping and merchants to extend their global reach while reducing the complexity and friction involved in enabling cross-border trade.

Our beliefs are the foundation for how we conduct business every day. We live each day guided by our core values of Inclusion, Innovation, Collaboration, and Wellness. Together, our values ensure that we work together as one global team with our customers at the center of everything we do – and they push us to ensure we take care of ourselves, each other, and our communities.

Job Summary:

The Manager, Marketing Measurement & Optimization will drive the measurement and investment agenda for PayPal Consumer Marketing, helping leaders understand what's working, where incremental opportunity exists, and how investment should evolve across markets, channels, products, and objectives.

This role supports the Consumer model-to-decision cycle, partnering with Data Science, Finance, Media, Experimentation, and Marketing leaders to translate priorities into measurement questions, pressure-test outputs, and turn evidence into scenarios, trade-offs, and investment recommendations.

The ideal candidate combines strong measurement expertise with commercial judgment. Rather than building every model or routine reporting, they'll ensure the right measurement approaches fit the right questions, assess whether results are fit for use, synthesize evidence across sources, and help Consumer Marketing leadership make better investment decisions.

Job Description:

Essential Responsibilities:

Lead the development and execution of marketing strategies and campaigns

Identify and recommend best practices for marketing processes and initiatives

Analyze business trends to inform marketing decisions and strategies

Collaborate with cross-functional teams to drive marketing projects and programs

Monitor and evaluate the effectiveness of marketing activities

Provide guidance and mentorship to junior marketing team members

Minimum Qualifications:

5+ years relevant experience and a Bachelor’s degree OR Any equivalent combination of education and experience.

Additional Responsibilities & Preferred Qualifications :

Additional Responsibilities:

Support the PayPal Consumer Marketing measurement and investment agenda, helping translate business priorities and leadership questions into a clear roadmap of measurement needs, analytical priorities, and investment decisions to be supported.

Support the end-to-end application of Marketing measurement approaches, helping ensure methodologies are appropriately scoped to the business question, informed by business context, and applied to the decisions they were intended to support.

Support the business application of marketing mix modeling and related measurement capabilities, partnering with Data Science on model requirements, inputs, assumptions, validation, interpretation, and approved use cases.

Partner with Data Science to review and validate measurement outputs, helping ensure results are technically credible, commercially plausible, and fit for use before informing Marketing decisions.

Support the framing of Marketing investment scenarios and optimization questions, helping define business assumptions, constraints, required scenarios, decision criteria, and recommendations for Marketing leadership.

Help integrate multiple sources of evidence, including MMM, incrementality testing, attribution, forecasts, performance analytics, and business context, while helping stakeholders understand differences in methodology, scope, limitations, and interpretation.

Help connect Marketing plans, measurement expectations, forecasts, and actual performance, identifying where outcomes diverge from prior assumptions and incorporating those learnings into future scenarios and investment recommendations.

Contribute to executive-ready measurement and investment narratives, translating complex analytical findings into concise implications, recommendations, risks, and actions for PayPal Consumer Marketing stakeholders.

Partner with the Global Measurement teams on enterprise allocation questions, providing PayPal Consumer scenarios, evidence, constraints, and recommendations to help evaluate opportunities across the broader Marketing portfolio.

Preferred Qualifications:

5+ years of relevant experience and a Bachelor’s degree OR any equivalent combination of education and experience.

Working knowledge of marketing mix modeling, including model design considerations, input selection, calibration, validation, response curves, diminishing returns, marginal ROI, scenario planning, and common methodological limitations.

Working knowledge of complementary Marketing measurement methods such as randomized incrementality testing, platform lift studies, attribution, user-level analysis, and recurring performance analytics.

Ability to help determine which measurement approach is appropriate for a given business question and to integrate evidence from multiple methodologies without treating all outputs as directly interchangeable.

Experience contributing to Marketing investment scenarios involving incremental funding, spend reductions, reallocations, sensitivities, and trade-offs across markets, channels, products, or objectives.

Good commercial judgment and the ability to balance analytical evidence with strategic objectives, operational constraints, market dynamics, and uncertainty when developing a recommendation.

Experience connecting Marketing plans and modeled expectations to forecasts and actual results and using those learnings to help improve future investment assumptions.

Experience working with Finance on Marketing planning, forecasts, investment assumptions, and performance reconciliation.

Experience working with external MMM, measurement, agency, or analytics partners.

Experience supporting measurement capabilities across markets or businesses with different levels of data availability and measurement maturity.

Experience within financial services, fintech, payments, commerce, marketplace, platform, or another data-intensive consumer business is a plus.

Subsidiary:

PayPal

Travel Percent:

0

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The base pay for this role will depend on where you work and the relevant e