Manager, Paid Acquisition - Search

Why Work For Us?

• •Great Pay - opportunity to participate in AAA discretionary annual incentive plan or other incentive plans depending upon position
• •401k Matching – $1 for $1 company match up to 6% of eligible earnings per pay period
• •Benefits – Medical, Dental, Vision, wellness program and more!
• •Paid Holidays
• •Paid Time Off – Team Members accrue paid time off monthly. Depending on position, an additional 24 hours per year are earmarked for volunteer activities.
• •Collaborative Environment – AAA will value your contribution to providing exceptional service to our members
• •Free AAA Classic Membership
• •AAA Product Discounts
• •Tuition Reimbursement Program

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At AAA, our Team Members strive to deliver amazing service and help our Members live life more confidently by delivering to them amazing service and a portfolio of outstanding products that benefit them. In doing so, we align with our True North vision of creating Members for life.

NOTE: This role is hybrid and requires 3 days a week in our Walnut Creek, CA office.

As our Manager, Paid Acquisition, you’ll be the architect of our cross-channel strategy, mentoring a team of specialists. You will be spearheading our paid acquisition efforts. This role involves designing and executing our comprehensive, cross-channel campaigns and providing mentorship to a team of dedicated specialists.

ESSENTIAL FUNCTIONS

• •Oversees Digital Marketing Objectives
• •Develops strategies to drive business performance through the execution of paid advertising campaigns across Meta, Google, Reddit, Yelp, TikTok, and Pinterest.
• •Monitors CPL, ROAS and CPA. Identify trends and pivot strategies in real-time to capitalize on platform shifts.
• •Partner effectively with various cross-functional teams, including Creative, Marketing Platforms, Marketing, and Marketing Intelligence to achieve paid acquisition goals.

• •Team Management
• •Manage a high-performing team of Paid Acquisition Specialists, providing consistent mentorship and professional development to elevate individual and collective performance.
• •Cultivate a rigorous culture of experimentation and continuous testing to optimize campaign performance and discover new growth opportunities.

• •Insights & Reporting
• •Track core KPIs to provide clear visibility into performance and drive data-backed decision-making.
• •Provides recommendations and solutions for both short and long term actions to executive management.
• •Provides meaningful insights that enable tangible improvements, inform strategic decisions, and optimize campaign performance.

KNOWLEDGE / SKILLS / ABILITIES

• •Proven track record in Direct-to-Consumer (DTC) performance marketing; experience in financial services or membership-based models is a significant plus.
• •Deep knowledge of the Google Marketing Platform, Meta Business Suite, Reddit, Yelp, TikTok and Pinterest.
• •A portfolio of success in scaling digital programs and improving campaign performance at an enterprise level.
• •Ability to multitask effectively in a fast-paced environment while maintaining attention to detail on content quality and analytics reporting.

EDUCATION, COMPETENCIES, CERTIFICATIONS/LICENSES

• •Minimum Qualifications
• •Bachelor’s degree in Marketing or a related field or combination of education and relevant experience
• •5 years of experience in digital marketing including 2–3 years of proven leadership or people management experience

• •Preferred Qualifications
• •Master’s degree or MBA

#LI-OH1

We target between minimum and midpoint of the range, and all offers are subject to a fair pay analysis - Compensation Range: Min: $132,465.00 - Mid: $165,580.00 -