Manager, Paid Social

About Ovative Group:

Ovative Group is an independent, full-funnel media, measurement, and creative firm transforming how brands grow. We partner with leading names like American Eagle, Best Buy, Domino’s, The Home Depot, Polaris, and UnitedHealth Group to build smarter media and measurement programs that drive real, profitable growth.

We don’t just track performance—we redefine it. Powered by our proprietary intelligence platform, EMRge, and our holistic metric Enterprise Marketing Return (EMR), we help brands connect revenue, customer, and brand outcomes into one clear picture of success. Our approach to full-funnel strategy, buying, and measurement delivers results that matter—and it’s getting noticed. Our work has been recognized by Digiday, Google, USA Today, Inc. 5000, and Search Engine Land.

About the Role:

Digital Marketing is a critical part of every consumer journey, but many companies only measure its impact on their digital outcomes. Our approach to paid social optimization at Ovative Group can’t be found anywhere else. We measure and optimize paid social campaigns at the enterprise level, both online and offline. Our clients are household names that span multiple industries, including retail, healthcare, education, CPG, and hospitality.

The Ovative Group Manager, Paid Social position is an opportunity for an experienced candidate to take the next step in a leadership role at a fast-growing company that has the highest standards for talent, fun, and client success. The ideal candidate demonstrates great critical thinking, sophisticated understanding of the digital media landscape, phenomenal client management, and inspiring team leadership. Their role will play a pivotal role in helping Ovative continue our journey toward measuring and optimizing paid media to the true enterprise impact, not solely ecommerce impacts.

Responsibilities of a Paid Social Manager:

Cross-functional strategy & thought leadership:

Act as a subject matter expert for Paid Social strategies by continually evolving Ovative’s approach to best practices, vetting and partnering with new technology companies, managing planning and execution tools, and staying on top of emerging trends.

Develop and drive forward multi-channel digital media strategies and roadmaps aligned with client program growth goals , with a focus on retailers and omnichannel retail use cases.

Support higher level, cross-functional marketing strategy projects by providing deep media expertise

Understand and find synergies across digital channels within the client mix in partnership with other team members

Performance media management & execution:

Lead day-to-day management and optimization of client paid social programs including:

Campaign planning, strategy and plan documentation

Campaign tactics and segmentation build-out and optimization

Algorithmic bid platform and manual bidding strategy and optimization

Test ideation, planning, and management

Custom analysis, reporting and insights

Creative management and trafficking execution

Site and inventory management

Manage privacy and evolving do-not-track trends directly, or in partnership with, other media partners

Strategic partner management

Build and maintain team process , QA checklists, and documentation that enable consistent, scalable execution across clients and team members.

Client relationship management:

Lead day-to-day management of client paid social programs including:

Clearly defining program objectives , tactics and KPIs

Developing and delivering client communication

Build strategies for clients and lead tactical planning and execution

Effectively manage & grow client relationship and establish trust and credibility

Effectively influence client stakeholders to evolve strategies and measurement approach to drive enterprise impact through the paid social channels

Team leadership and employee development:

Recruit, train and manage new Ovative team members

Foster a culture of open communication and 360-degree feedback

Inspire your team and direct reports to reach their quarterly, annual, and long-term goals

Design, implement, and continuously improve operating rhythms, workflows, and processes (e.g., status meetings, intake, prioritization, QA, documentation) that enable a high-performing and organized team.

Requirements:

5+ years of experience directly responsible for enterprise-level Paid Social advertising programs

At least 1+ year of experience managing direct reports

Great communication and extensive client management experience (internal or external)

Proven track record of success driving strong positive results through the paid social channels

Proven mastery of the following:

Performance-based, direct response marketing programs

Execution with platform UIs and ad serving / ad tech

External partner management

Sound conceptual and analytical problem-solving skills

Exceptional attention to detail

Demonstrated experience building and scaling team processes and organization, including workflow design, documentation, and operating routines for paid media or digital marketing teams .

Preferred:

Experience leading paid media programs for large-scale retailers, omnichannel retail brands, or eCommerce businesses, including collaboration cross channel activations

Hands-on experience with Retail Media Networks activations including planning, activation, and measurement.

Strong digital agency experience or digital lead on the client-side

Previous experience in performance marketing, retail, eCommerce, etc.

Bid technology platform experience

Pay Transparency:

At Ovative, we offer a transparent view into three core components of the total compensation package: Base Salary, Annual Bonus, and Benefits.

For our Manager positions, including the position of Manager, Paid Social, our compensation range is from $90,000 to $132,000 on an annualized basis, which is inclusive of an annual bonus opportunity of 20% of base salary

Working at Ovative Group:

We provide strong, competitive, holistic benefits that understand the importance of your life inside and out of work.

At Ovative, culture isn’t a buzzword—it’s the reason we’ve been named a Top Workplace for ten years running. We lead with trust, transparency, and a commitment to doing the hard work others avoid.

We offer flexibility. You'll work from our Minneapolis, Chicago, or New York office on set days each week, and an option to work remote on others.

Our open floor plan reflects our open communication and flat structure—where interns collaborate with VPs, analysts partner with senior leaders, and our CEO engages with every team member. Together, we create an environment where smart, driven people can do their best work and support one another in the process.

We’re equally committed to inclusion and belonging. Ovative fosters a workplace where everyone can participate and thrive—regardless of ethnicity, gender, sexual orientation, gender identity, or expression or other protected class status. Our benefits and policies reflect that commitment, from inclusive medical leave coverage for same-sex spouses to equitable care and support for all families.

Benefits:

We strive to hire and retain the best talent by offering fair, competitive compensation, a meaningful bonus program, and excellent health coverage. When the company performs well, we all benefit.

Some tangible benefits and amenities we enjoy:

Access to all office spaces in MSP, NYC, and CHI

Frequent, paid travel to our Minneapolis headquarters for company events, team events, and in-person collaboration with teams

Generous paid vacation policy

401k match program

Top-notch health insurance options, inclusive of same sex partners

Family formation benefits including reimbursement options for fertility, pregnancy, and parenting needs

Monthly stipend for your mobile phone and data