Marketing AI Adoption Lead, Commercial AIA (Secondment - 6 Months)

WHY PATIENTS NEED YOU

The Marketing Adoption & Experience role is a Director-level role within Pfizer’s AIA Strategy & Operations function, sitting within the Change Deployment & Adoption team reporting to the Change Deployment & Adoption Lead.

WHAT YOU WILL ACHIEVE

This role is the dedicated change, adoption, and training owner for all AI-led initiatives impacting Marketing colleagues. Marketing represents a critical and distinctive commercial population – operating across brand strategy, campaign development, content creation, and omnichannel engagement, with high expectations for creative quality, regulatory rigor (MLR), and speed to market. This leader ensures that every AI capability introduced to Marketing is adopted with speed, confidence, and measurable impact. Leveraging AI to develop templatized approaches where possible; creating less need for reinvention and manual work to drive scalability.

The role owns the full lifecycle of change and adoption for this audience segment: from strategy and stakeholder engagement through to training design, deployment, measurement, and continuous improvement – all grounded in a deep understanding of how Marketing colleagues work.

HOW YOU WILL ACHIEVE IT

Marketing Change Strategy & Deployment

Define and own the change management and adoption strategy for all AI-led initiatives impacting Marketing audiences, aligned to the enterprise AI Adoption framework led by the Change Deployment & Adoption Lead.

Develop comprehensive change management and communication plans that ensure clarity of understanding across all Marketing stakeholders in relation to AI-led changes to processes, systems, and ways of working.

Tailor the overarching AI Adoption framework to reflect the unique needs, workflows, brand and therapeutic-area structures, and priorities of the Marketing audience.

Develop standard change management and communication approaches to engage all necessary stakeholders within Marketing to successfully roll out new tools, processes, and changes to existing ways of working.

Determine optimal ways to engage Marketing leadership to role model and champion new AI-led initiatives.

Proactively identify acute and/or systemic change management and communication issues within the Marketing segment and manage effectively to resolution.

Feed change signals, adoption barriers, and lessons learned back to the Change Deployment & Adoption Lead to inform enterprise-wide strategy improvement.

Stakeholder Engagement & Activation

Build and maintain deep, trusted relationships with Marketing leadership, brand teams, and BU TA Leads to understand audience-specific readiness, concerns, and priorities.

Orchestrate closely with AI product owners to ensure activation engagements for Marketing are aligned to product capabilities, roadmap timing, and launch readiness.

Partner with Commercial AIA Lead and BU TA Leads to obtain ongoing feedback on AI program performance from a Marketing perspective and channel insights back to product teams.

Design and execute stakeholder engagement approaches that build awareness, willingness, and capability to adopt AI tools within the Marketing population.

Identify and develop Marketing change champions across brand and therapeutic-area teams to amplify adoption efforts.

Represent Marketing audience needs in cross-functional forums, ensuring segment-specific considerations are incorporated into AI product design and rollout planning.

End-to-End Project Planning & Execution

Create and maintain the end-to-end project plan for each AI-led initiative impacting Marketing audiences, covering scope, milestones, owners, dependencies, and success criteria.

Track project plans to ensure deliverables and milestones are delivered to schedule; proactively escalate risks and develop mitigation plans.

Identify and manage program interdependencies across the AI portfolio that affect Marketing audiences, coordinating with other Adoption& Experience Leads to align sequencing.

Manage multiple concurrent programs and product launches, maintaining execution quality and timeline discipline across all.

Training Creation & Deployment

Design and implement training programs to support adoption of AI-led tools and processes, tailored specifically to the needs, workflows, and responsibilities of Marketing colleagues.

Own the end-to-end development of training content for each AI product relevant to this audience – including e-learning modules, live facilitated sessions, job aids, quick reference guides, videos, FAQs, and embedded workflow tools.

Create and maintain user-friendly training materials that support onboarding to new AI tools and ongoing engagement as products evolve.

Establish a training content lifecycle process for Marketing materials – including version control, refresh triggers tied to product updates, and retirement of outdated content.

Coordinate training delivery across Marketing teams and brand groups, leveraging virtual and in-person formats to maximize reach and effectiveness.

Ensure training delivery is sequenced and coordinated with product launches, capability releases, and activation milestones.

Partner with the Content Adoption & Experience Lead to align on shared training assets and avoid duplication where audience overlap exists.

Manage any external vendors or staff aug resources contributing to Marketing training content, ensuring quality, consistency, and on-time delivery.

Adoption Measurement & Continuous Improvement

Define and track adoption and training effectiveness metrics specific to Marketing audiences (e.g., tool activation rates, training completion, proficiency assessments, post-training adoption lift, colleague feedback scores).

Monitor adoption metrics and training feedback on an ongoing basis, using insights to refine content, adjust deployment approaches, and improve the user experience.

Translate data into actionable recommendations that continuously improve activation quality and demonstrate measurable business impact for the Marketing segment.

Report adoption progress, risks, and insights to the Change Deployment & Adoption Lead on a regular cadence, contributing to enterprise-level reporting.

Systematically capture lessons learned from each program and use them to improve the next launch within the segment.

Cross-Functional Collaboration & Enterprise Connectivity

Serve as the subject matter expert on Marketing audience dynamics within the AIA Change & Adoption team.

Collaborate with peer Adoption & Experience Leads (Field, Market Access & Patient Services, Content) to share best practices, align on shared tools, and maintain consistency in the stakeholder experience across segments.

Contribute change signals and adoption insights from the Marketing segment to the enterprise adoption framework, helping each program make the next one smarter.

Support the Change Deployment & Adoption Lead in enterprise-level stakeholder reporting, strategy planning, and Rhythm of Business activities.

QUALIFICATIONS

Must-Have

• •Applicant must have a bachelor's degree with at least 8+ years of experience.
• •commercial industry experience or equivalent, change management, adoption, training, or organizational transformation roles.

Demonstrates use of AI as first approach.

Demonstrated experience developing change management and communication plans for commercial audiences in a large matrixed organization.

Strong understanding of commercial operations.

Experience designing and deploying training programs for commercial audiences.

Demonstrated ability to manage multiple concurrent programs to schedule in a fast-paced, matrixed environment.

Strong stakeholder management and communication skills; ability to engage and influence without direct authority.

Experience working cross-functionally across Commercial, Digital, and Operations teams.

Nice-to-Have

Master's d