Marketing Analyst

Description

Key Responsibilities

• •Track and analyze marketing performance across all company brands and locations.
• •Develop and maintain weekly, monthly, and quarterly marketing reports and dashboards.
• •Monitor key performance indicators (KPIs), including:
• •Lead volume
• •Cost per lead
• •Lead source
• •Conversion rates
• •Revenue generated
• •Customer acquisition cost
• •Return on ad spend (ROAS)
• •Marketing spend
• •Website traffic
• •Search performance
• •Google Business Profile performance
• •Review growth and reputation metrics

• •Compare marketing performance by brand, location, campaign, channel, and time period.
• •Identify trends, anomalies, and areas of underperformance.
• •Provide recommendations based on data and performance trends.
• •Track marketing budgets and spending across brands and vendors.
• •Maintain organized records of marketing expenditures and performance.
• •Compare actual spending against approved budgets.

Requirements

Experience with any of the following is a plus:

• •Google Analytics / GA4
• •Google Ads
• •Meta Ads Manager
• •Google Business Profile
• •Google Search Console
• •Looker Studio
• •Excel advanced functions and pivot tables
• •CRM platforms
• •ServiceTitan or similar home-services software
• •SEO platforms
• •Social media analytics platforms
• •Marketing automation and reporting tools

Ideal Candidate

The ideal candidate is someone who enjoys working with numbers but understands that the numbers tell a story . They should be curious, organized, and willing to dig into the data to determine not only what happened, but why it happened and what should be done next .

This person should be comfortable asking questions, identifying inconsistencies, challenging assumptions when the data does not support them, and presenting recommendations to leadership in a clear and understandable way.

The goal of this position is not simply to report the numbers—it is to turn marketing data into actionable business intelligence.