Marketing Assistant

Summary

About the position: This position is Non-appropriated Fund (NAF) and is located at the Marketing Office on Kadena Air Base, Okinawa, Japan.

Duties

Executes the 18 FSS brand through messaging, copy, graphic, video, and promotional content to be distributed on Social Media (Facebook, Instagram, etc.). Develops and drives all social media efforts, including relevant content and engagement to reach appropriate audiences for activities and events, and establishes and executes strategic proactive social campaigns to increase audience participation. Proposes topics, themes, formats and content that will engage audiences on social media and generate leads. Generates/writes, posts edits, publishes and shares daily content through social media (original text, images, video, HTML, etc.) to build meaningful connections and promote participation from members of the community. Establishes and optimizes posts within each platform to increase the visibility of the organization's social content. Serves as the subject matter expert for social media, and measures/reports activity in coordination with fellow marketing personnel. Moderates all user-generated content to ensure it remains compliant with USAF and other policy and guidelines. Works with other marketing staff to develop creative promotions, information, and direct marketing for both website pages and social media accounts. Provides information, guidance, and conducts briefings regarding 18 FSS programs. Will be required to operate a motor vehicle to make deliveries of the Venture magazine. Compiles monthly marketing performance trackers (pick up rate, online subscriptions, website traffic, social media, commercial sponsorship and paid advertising) provided by marketing staff. Government vehicle custodian/manager to include maintaining driving logs as well as ensuring maintenance and upkeep of the assigned government vehicles. Manages promotional distribution for the 18 FSS digital media platforms and ensures posted material is compliant with FSS leadership guidelines and standards. Performs all other duties as assigned. If interested in this position please preview the online application: https://apply.usastaffing.gov/ViewQuestionnaire/13106986

Qualifications

Who May Apply: Open to those residing in Okinawa, Japan. Applicants will be categorized by preference(s) and/or priority consideration eligibilities. An applicant's eligibility will be determined based on eligibility claimed in the questionnaire and proof of eligibility MUST be provided with application by the closing date, 11/18/2026 The Area of Consideration for this vacancy announcement is US Citizens and legal US residents in Okinawa, Japan. Legal US residents must possess a social security number and be citizens of a NATO country. Must be able to provide documentation proving residence status overseas. Business Based Action Family Member Preference Military Spouse Preference Outside Applicant Veteran Spouse/Widow/Parent of Veteran Transition Hiring Preference In order to qualify, you must meet the experience requirements described below. Experience refers to paid and unpaid experience, including volunteer work done through National Service programs (e.g., Peace Corps, AmeriCorps) and other organizations (e.g., professional; philanthropic; religious; spiritual; community; student; social). You will receive credit for all qualifying experience, including volunteer experience. Your resume must clearly describe your relevant experience; if qualifying based on education, your transcripts will be required as part of your application. Qualifying Experience: Applicant must have previous experience demonstrating a knowledge of marketing practices and principals. Undergraduate or graduate degree in business, marketing, communications, new media, public relations or other related fields is desirable. Must have previous work experience with social and digital media, online brand marketing, and social networking. Working knowledge of Adobe design and web software and MS Office applications, including Word, PowerPoint, Outlook and Excel. General knowledge of Air Force Regulations concerning FSS Support activities; their operation and the impact sponsorship and advertising would have on the organization is also highly desirable. Ability to speak confidently in front of small audiences.

Education

Some federal jobs allow you to substitute your education for the required experience in order to qualify. This position does not allow for education substitution in order to qualify.