Marketing Automation Campaign Delivery Manager, Salesforce Marketing Cloud

Work Location:

Mount Laurel, New Jersey, United States of America

Hours:

40

Pay Details:

$91,000 - $145,600 USD

TD is committed to providing fair and equitable compensation opportunities to all colleagues. Growth opportunities and skill development are defining features of the colleague experience at TD. Our compensation policies and practices have been designed to allow colleagues to progress through the salary range over time as they progress in their role. The base pay actually offered may vary based upon the candidate's skills and experience, job-related knowledge, geographic location, and other specific business and organizational needs.

As a candidate, you are encouraged to ask compensation related questions and have an open dialogue with your recruiter who can provide you more specific details for this role.

Line of Business:

Marketing Job Description:

This role is not eligible for TD work visa support or sponsorship (e.g., H-1B, F-1 OPT/STEM OPT, TN or other work visa authorizations). Applicants must have authorization to work in the United States without current or future need for TD sponsorship.

The Marketing Automation & Campaign Delivery team is responsible for the execution, optimization, and governance of customer marketing campaigns across digital channels. The team partners closely with Marketing Strategy, Analytics, Creative, Data, and Technology teams to deliver personalized customer communications at scale. This role is focused on Salesforce Marketing Cloud campaign delivery and marketing automation, including audience activation, journey orchestration, personalization, testing, quality assurance, and campaign optimization. The successful candidate will help drive operational excellence while supporting the delivery of targeted customer experiences across email and other emerging digital channels.

The Marketing Automation Campaign Delivery Manager will be responsible for completing SFMC configuration and implementation for campaigns. This role is responsible for leading and executing the SFMC strategy requirements as assigned and monitoring active campaigns post- development.

Depth & Scope:

• •Leads the configuration of assigned campaign configuration and journey build
• •Develops and configures sender/e-mail profile configuration
• •Leads the configuration of audience entry source, exit criteria, re-entry criteria and campaign goals
• •Structures Journey decision splits
• •Develops and configures Journey updates/modifications and version control of active campaigns
• •Develops and configures dynamic content, including Personalization requirements
• •Develops and configures messaging/activities across channels and associate defined sender/delivery profile
• •Performs on-going QA & platform health checklist tasks
• •Participates in campaign optimization sessions and support analysis of campaign performance
• •Configures A/B tests and present the results for marketing campaigns
• •Configures and measures campaign optimizations
• •Builds emails and ensures email campaigns are meticulously tested for errors and compliance with best practices
• •Partners with creative teams and build reusable content blocks
• •Leads the configuration of Personalization requirements
• •Collaborates effectively with cross-functional teams including marketing, sales, and IT to achieve campaign objectives
• •Utilizes strong project management skills to drive initiatives from conception to completion within established timelines

Education Experience:

• •Undergraduate degree and/or equivalent relevant experience.
• •3+ years of Salesforce experience or similar marketing automation experience.
• •Solid understanding of marketing campaign concepts and best practices
• •Ability to analyze and interpret marketing data to provide optimization insights
• •Proficient understanding of data structures and relational data.
• •Ability to work successfully as a member of a team and independently

Preferred Qualifications:

• •SFMC Administrator Certification
• •SFMC Email Specialist Certification
• •Familiarity with Salesforce CRM and its integration with Marketing Cloud
• •Certified Marketing Cloud Email Specialist
• •Experience with Salesforce Marketing Cloud Journey Builder, Email Studio, Content Builder, and Automation Studio
• •Experience building and supporting complex automated customer journeys
• •Working knowledge of SQL and relational data concepts
• •Experience with audience segmentation, personalization, and dynamic content
• •Familiarity with Salesforce Data Cloud and CRM integrations
• •Understanding of campaign QA, testing methodologies, and deployment best practices
• •Knowledge of email deliverability fundamentals, including sender reputation and compliance requirements
• •Experience working in Agile and cross-functional marketing environments
• •Strong analytical and problem-solving skills with the ability to translate data into actionable recommendations
• •Experience supporting multi-channel campaigns (email, SMS, mobile push, and digital channels) preferred

Customer Accountabilities:

• •Creates integrated marketing campaigns that meet business and marketing strategies and objectives
• •Gathers, integrates and interprets existing views of the target audience, including demographic, attitudinal, and behavioral data to create campaign kick offs and briefs
• •Translates marketing objectives and consumer insights into communication strategy (benefit, offer, reason to believe RTB or proof points)
• •Creates or contributes to an inspiring creative brief for media and creative agencies, evaluates creative campaigns and media strategies based on their impact on customer behavior
• •Understands role of different media options and their impact on achieving marketing objectives, and oversees flawless execution of tactical media and creative plans
• •Leads/interfaces and contributes to cross-functional marketing teams to deliver all elements of campaigns including, targeted and channel marketing
• •Develops marketing strategies and plans; understands market and growth drivers, creates a vision of market, channel, and segment potential, develops value propositions and proof points that further our competitive advantage, and translates business strategies into marketing plans
• •Delivers and monitors results; ensures stated objectives are delivered on plan (monitor/early indicators) and where required, takes corrective actions to achieve targets
• •Analyzes past results and makes recommendations to maximize return on investment
• •Evaluates effectiveness of in market activity – Post Implementation Review (including recommendations)
• •Tells our Story – effectively communicates the results and sells the value of marketing
• •Utilizes the best practices to manage projects in the most effective way (on time, on target, on budget) from initiation to completion
• •Navigates through roadblocks by engaging key stakeholders/sponsors
• •Leads multi-functional teams through the project
• •Tracks and manages budget against plan, meeting all financial reporting requirements
• •Focuses and defines the problem to solve, engages resources across functional boundaries to gather data and insight, draws insight from data, making correlations and connections to deliver meaning from disparate sources of data
• •Uses data combined with judgement and intuition to make recommendations and drive action
• •Utilizes data to tell our story and make recommendations that are simple and concise
• •Builds innovative solutions; actively contributes to driving the spirit innovation among the team, brings external thinking/ideas to problems

Shareholder Accountabilities:

• •Prioritizes and manages own workload to meet service level requirements for service and productivity
• •Adheres to enterprise frameworks or methodologies that relate to activities for respective business area(s)
• •Ensures respective programs/policies/practices are well managed, meet business needs, comply with internal and external requirements, and align with