Marketing Automation Specialist V

We are seeking an experienced, hands on Marketing Automation Specialist to join a fast moving B2B Automation & Delivery team within a leading global technology organization.

In this role, you will own the technical execution of sophisticated, personalized marketing campaigns across email, business messaging, events, and web experiences. You will work within a mature Salesforce ecosystem to translate marketing strategy and business requirements into scalable, high quality campaign execution.

The ideal candidate brings deep expertise in Salesforce Marketing Cloud and Salesforce Data Cloud , along with strong experience in marketing automation, audience segmentation, personalization, SQL, and complex customer journeys.

What You’ll Do

Build, QA, optimize, and launch multi step automation journeys using Salesforce Marketing Cloud, including Journey Builder, Automation Studio, Email Studio, and Content Builder

Develop audience segmentation, data extensions, and personalization logic using SQL, AMPscript, and SSJS

Create dynamic and personalized content experiences using tools such as Movable Ink

Leverage Salesforce Data Cloud to integrate real time audience insights and segmentation into campaign execution

Execute integrated campaigns across email, business messaging, web, webinar, and event touchpoints

Manage and deploy landing pages, event pages, web forms, and tagging using platforms such as Splash, RainFocus, and Zoom

Use HTML, CSS, and JavaScript to build and troubleshoot campaign content and forms

Work with ABM platforms such as Demandbase or 6sense to support targeted B2B marketing initiatives

Partner with MarTech, Analytics, Creative, and other cross functional teams to translate marketing requirements into executable technical solutions

Support campaign measurement, attribution, tagging, reporting, and ongoing optimization

Maintain strong data governance, campaign QA, and technical execution standards

Identify opportunities to improve processes, tools, systems, and automation capabilities

Required Qualifications

8+ years of hands on marketing automation experience

Deep expertise with Salesforce Marketing Cloud , including Journey Builder and Automation Studio

Strong working knowledge of Salesforce Data Cloud and Salesforce CRM

Experience with an ABM platform such as Demandbase

Strong SQL skills for audience segmentation, data extensions, reporting, and campaign performance analysis

Experience with dynamic personalization and scripting, including AMPscript and ideally SSJS

Experience executing complex, multi channel customer journeys

Strong analytical, organizational, and technical project management skills

Ability to translate marketing and business requirements into technical campaign execution

Strong communication and cross functional collaboration skills

Ability to adapt quickly in a dynamic environment with changing requirements and priorities

Preferred Qualifications

Experience with Movable Ink, Knack, Splash, RainFocus, Zoom, Highspot, Tableau, or 6sense

Experience with business messaging platforms and integrating messaging automation into broader marketing workflows

Working knowledge of HTML, CSS, and JavaScript

Experience with event marketing and event platforms

Familiarity with campaign analytics, tagging strategy, attribution, and funnel conversion metrics

Salesforce Marketing Cloud certifications are a plus

Pursuant to the California Fair Chance Act, Los Angeles County Fair Chance Ordinance for Employers, Los Angeles Fair Chance Initiative for Hiring Ordinance, and San Francisco Fair Chance Ordinance, qualified applicants will be considered for assignment with arrest and conviction records. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness, meet client expectations, standards, and accompanying requirements, and safeguard business operations and company reputation.

Location : Menlo Park, CA

Role type: Contract 12 Month Position

Expected hours : 40 per week

Benefits:

Dental insurance

Health insurance

Health savings account

Life insurance

Paid time off

Retirement plan

Vision insurance

Schedule:

8 hour shift

Monday to Friday

Application Question(s):

Do you or will you in the future require any sponsorship to work in the US?

Language:

English (Required)