Marketing Business Systems Analyst

Description

Marketing Business Systems Analyst

• Location: Breckenridge, CO (Hybrid – must reside in Colorado; in-office once a week and as needed)
• Position Type: Full-Time Exempt
• Compensation: $78,000 - $95,680 (DOE)

About the Role

At Breckenridge Grand Vacations, we create Grand Vacations by Sharing Smiles with every Owner, Guest, and coworker. As our Marketing Business Systems Analyst, you will be the driving force behind the technology that powers those smiles, leading the selection, implementation, and optimization of the marketing systems, applications, and integrations that enable a seamless customer journey from first data capture through purchase, owner upsell, and referral.

You will be the subject matter expert for our marketing technology ecosystem, spanning Salesforce, Marketing Cloud, WordPress, Tableau, and a connected network of vendor platforms, translating complex business needs into clear technical requirements, workflows, and solutions. Working across our multi-channel marketing and sales teams, you will connect communication opportunities with the broader business, driving growth through innovation, automation, and efficiency.

This is a hybrid position requiring the employee to reside in Colorado and work from our Breckenridge office, once a week and as needed for additional meetings or events.

If you thrive in a collaborative, values-driven environment, are motivated by solving complex problems, and find deep satisfaction in building systems that create measurable impact for Owners, Guests, and coworkers, we'd love to meet you.

Responsibilities

• •Develop, implement, maintain, and optimize marketing applications, systems, integrations, and automation supporting tour generation, operational initiatives, and the customer journey.
• •Serve as subject matter expert for marketing technology, including Salesforce platforms, TSW, WordPress/Gravity Forms, TravelClick, ChaseData/DialedIn, Tableau, DemandTools, NICE CXone, APIs, SFTP exchanges, and related technologies.
• •Lead marketing technology and innovation initiatives, including system implementations, integrations, automation, website enhancements, CRM capabilities, behavioral tracking, digital personalization, and emerging technologies—and manage project roadmaps, priorities, timelines, budgets, risks, dependencies, change management, stakeholder communication, and business readiness.
• •Analyze technology and business processes to identify gaps and recommend solutions that improve functionality, efficiency, scalability, and customer experience.
• •Partner with Marketing, CRM Marketing, Sales, Operations, IT, Compliance, vendors, and other stakeholders to translate business needs into technical requirements, workflows, use cases, user stories, and acceptance criteria—and to enable targeted, integrated campaigns through effective use of customer data, tracking, preference management, A/B testing, progressive profiling, and automation.
• •Manage and monitor system integrations and data flows—APIs, vendor connectors, scheduled jobs, automations, data synchronization, and lead handoffs—troubleshooting failures and coordinating resolution of cross-system issues.
• •Support data integrity, governance, security, and compliance through established processes for data matching, deduplication, reconciliation, system access, configuration changes, consent management, customer preferences, and communication requirements such as CAN-SPAM, TCPA, and Do-Not-Call regulations.
• •Develop and execute testing plans for system implementations, enhancements, and Salesforce seasonal releases, including user acceptance testing, regression testing, sandbox validation, data validation, issue resolution, and production readiness.
• •Monitor system performance, usage, storage, messaging, email deliverability (including sender authentication, list hygiene, and bounce management), API consumption, and other technology resources to identify issues and opportunities for optimization.
• •Leverage approved AI and automation tools to improve project discovery, requirements development, process analysis, documentation, testing, quality assurance, and data validation in accordance with Company policies.
• •Maintain technical documentation and SOPs, coordinate system change control, manage vendor support escalations, train and enable users on new tools and processes, and promote consistent MarTech practices across platforms and departments.
• •Uphold BGV's hospitality values: greeting everyone with enthusiasm, treating everyone with respect, making every interaction positive, taking personal responsibility, anticipating the needs of others, and supporting sustainability and community initiatives.
• •Perform other duties as assigned.

Requirements

• •Bachelor's degree in business, marketing, information systems, technology, or a related field, with 3+ years of related experience in digital, marketing technology, business systems, or technology management.
• •Hands-on experience with Salesforce configuration—including objects, fields, validation rules, Flow automation, reports, dashboards, and user access concepts.
• •Working knowledge of SQL, including joins, filtering, aggregation, and data validation, to investigate and reconcile customer and campaign data.
• •Experience gathering business requirements, documenting workflows and acceptance criteria, troubleshooting integrations, and executing system and user acceptance testing.
• •Experience troubleshooting integrations using field mappings, synchronization status, error logs, and an understanding of APIs, authentication, and scheduled file exchanges.
• •Ability to assess downstream impacts of configuration and data changes across integrated systems.
• •Proficiency with Excel for formulas, lookups, pivot tables, and data reconciliation, and with business documentation and collaboration tools.
• •Experience designing, implementing, and maintaining integrations across CRM, marketing, and operational platforms.
• •Experience working within a shared delivery model, partnering with dedicated platform administrators, IT, developers, and vendors to define solutions, coordinate configuration and integration work, and validate delivery.
• •Ability to translate business needs and analytical findings into practical technical solutions and process improvements.
• •Strong written and verbal communication skills, including the ability to explain technical concepts to non-technical audiences and present findings and recommendations to leaders, employees, and vendors.
• •Ability to solve practical problems, manage competing priorities, navigate ambiguity, and independently drive results.
• •Advanced proficiency with Microsoft 365 applications, including Outlook, Word, Excel, PowerPoint, and Teams.
• •Ability to accurately record time worked in the correct department using the Company time keeping system.
• •Hybrid position requires the employee to reside in Colorado and work from the Breckenridge office once a week, and as needed for additional meetings or events.
• •Must be comfortable working in a pet-friendly office with pets and pet dander present.
• •Regularly sit and work at a computer for extended periods; frequently communicate in person, by phone, and through electronic platforms; occasionally stand, walk, bend, reach, stoop, push, or pull; occasionally lift, carry, or move office equipment and materials weighing up to 25 pounds; specific vision abilities include close vision, distance vision, color vision, peripheral vision, depth perception, and the ability to adjust focus.

Preferred Qualifications

• •Salesforce Administrator, Business Analyst, Advanced Administrator, Marketing Cloud Administrator, Marketing Cloud Email Specialist, Marketing Cloud Consultant, or comparable certification.
• •Experience with marketing automation, customer data, and digital engagement platforms, preferably Salesforce Marketing Cloud Engagement and Marketing Cloud Connect.
• •Working knowledge of Marketing Cloud