Marketing & Commercial Development Director



 We are the people who give possibilities purpose

BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities.





Job Description

1. Key Responsibilities (tasks & outcomes for which this position will be accountable)

· Lead the development and execution of the mid- and long-term PureWick growth strategy for Japan, including the three-year plan, annual business plan and annual marketing plan.

· Own delivery of business objectives, including revenue, profit, market share and annual budget commitments.

· Lead market development strategies across acute care, home care and long-term care, identifying opportunities, strategic trade-offs, risks and mitigation plans.

· Build strong market insight through analysis of customer needs, competitive dynamics, clinical practice, healthcare economics and emerging market trends.

· Align marketing and sales strategies and lead the go-to-market model, including new customer acquisition, account penetration, and the development and expansion of sales channels, including distributors, as well as new business models.

· Build and maintain strategic partnerships with healthcare institutions, customers, KOLs, academic societies, government stakeholders and relevant industry organizations.

· Lead evidence generation, disease awareness and market-shaping initiatives that demonstrate product value, improve outcomes and support broader access.

· Identify and develop business opportunities in home care and long-term care, including both B2B and B2C approaches where appropriate.

· Collaborate across Sales, Marketing, Manufacturing, and other enabling functions including but not limited to Medical, Regulatory Affairs, Quality, Supply Chain, and Finance to resolve business issues and accelerate growth.

· Partner with Greater Asia and global teams, bring Japan market insights into regional and global strategy, and deploy relevant global best practices in Japan.

· Act as a change catalyst for digital transformation, innovation and simplification while maintaining and reinforcing business compliance.

· Lead the PureWick business organization, including the Marketing Manager and Sales Lead, and foster a high-performance, inclusive and customer-centric culture.

· Coach and develop team members through clear objectives and individual development plans, while building organizational capability and succession pipelines.

· Operate in accordance with BD Values, DE&I principles and all applicable legal, regulatory, quality and compliance requirements.

2. Educational Qualifications & Previous Experience

· Bachelor's degree required; a degree in science, business or management is preferred. A master's degree in management, marketing or an MBA is an advantage.

· At least 10 years of commercial experience in medical devices, pharmaceuticals, consumer health, life sciences or a related healthcare sector.

· Demonstrated leadership experience in Marketing and/or Sales, including people management and team development.

· Proven experience leading strategy development through execution, including annual planning and mid- to long-term business planning.

· Experience in new business development, new product launches and/or market development.

· Business development and/or key account management experience.

· Business-level English, with the ability to collaborate effectively in regional and global environments; effective communication in both English and Japanese.

3. Professional Skills & Key Competencies

· Strategic agility, strong business acumen and results orientation.

· Customer centricity and the ability to translate market insight into clear business choices.

· Financial capability to manage budgets and P/L performance effectively.

· Executive presence, strong interpersonal skills and the ability to influence and lead without authority.

· Cross-functional leadership in a complex matrix organization.

· Change leadership, innovation mindset and the ability to drive digital transformation and simplification.

· Strong commitment to business compliance, quality and ethical decision-making.

· Ability to build effective relationships with customers, KOLs, industry organizations and regional/global stakeholders.

· Proven people leadership, coaching, talent development and succession planning capability.

· Ability to leverage diversity and foster an inclusive, high-performing organization.

4. Desired / Additional Skills, Knowledge & Experience (not essential to the job but an advantage)

· Experience in home care, long-term care or adjacent healthcare delivery settings.

· Previous business leadership experience in the medical device industry, including P/L accountability.

· Knowledge of market access, health economics and outcomes-based value creation.

· Experience across both upstream and downstream marketing.

· Experience in both B2B and B2C business models.

· Consulting experience or other functional expertise such as R&D or Finance.

· Cross-regional experience in a multinational company, overseas assignment and/or significant interaction with regional and global organizations.

· Scientific background and experience working in a matrix organization.

Why Join Us?

To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of healthcare. At BD, you’ll discover a culture in which you can learn, grow and thrive.

We believe that when people connect in person, we learn faster, collaborate more deeply, and build a stronger culture. Join us and enjoy a culture where face-to-face collaboration supports your learning, your progress, and your success.

To learn more about BD visit https://bd.com/careers .

Becton, Dickinson, and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally protected characteristics.

Required Skills

Optional Skills

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Primary Work Location

JPN Tokyo - Minato-ku

Additional Locations

Work Shift