Marketing Coordinator – Beauty & Personal Care, North America

At ALS, we encourage you to dream big.

When you join us, you’ll be part of a global team harnessing the power of scientific testing and data-driven insights to build a healthier future.

Marketing Coordinator – Beauty & Personal Care, North America

Shape the science behind the world's leading beauty brands

ALS provides a comprehensive range of testing and analytical services to leading Beauty & Personal Care (BPC) manufacturers and brands worldwide. Our scientific expertise, accredited methodologies, clinical studies, and laboratory services support the safe and timely launch of innovative products to market. Through our clinical and analytical capabilities, we help clients demonstrate the quality, safety, and efficacy that underpin brand integrity and consumer trust. As a global leader in the Testing, Inspection and Certification (TIC) industry, ALS continues to set the benchmark for technical excellence and reliability, building a resilient and forward-looking business that enables innovation across the beauty and personal care sector.

ALS BPC is an established contract laboratory business with over a century of combined expertise supporting global beauty and personal care brands. In the United States, ALS operates laboratory facilities across multiple locations, including New York, providing a strong operational platform, national reach, and significant growth opportunities.

As a true "one-stop-shop", ALS - Beauty & Personal Care delivers both human clinical and analytical testing services, supporting customers throughout the product lifecycle from early R&D and formulation through to manufacturing, claims substantiation, quality assurance, and market launch.

We are seeking a commercially focused Marketing Coordinator to support the continued growth of ALS - Beauty & Personal Care across North America. The role will be instrumental in increasing market awareness, supporting commercial growth initiatives, generating qualified opportunities, and reinforcing ALS's position as a leading testing partner for beauty and personal care brands seeking US-based laboratory and clinical services.

Reporting structure

• •Direct reporting line to the US Commercial Director, Beauty & Personal Care
• •Dotted reporting line to the Global Marketing & Communications Director, Beauty & Personal Care

Working pattern

ALS supports a flexible hybrid working environment. Regular office collaboration is encouraged while maintaining flexibility to support individual and business needs.

Salary

$70,000 - $85,000

Key responsibilities

Support growth of ALS – Beauty & Personal Care in the US market

• •Serve as the primary marketing resource supporting ALS - Beauty & Personal Care commercial activities across the United States.
• •Develop and execute marketing initiatives designed to increase market penetration and strengthen ALS's position within the North American Beauty & Personal Care sector.
• •Partner closely with sales, laboratory, technical, and operational teams to support customer acquisition, retention, and growth.
• •Promote ALS's US-based clinical and analytical testing capabilities to domestic and international beauty, cosmetics, personal care, household product, and consumer goods brands.
• •Translate customer insights, market trends, competitive intelligence, and commercial priorities into effective marketing plans and campaigns.
• •Support strategic growth objectives through targeted lead-generation initiatives aligned to commercial priorities and key account opportunities.

Campaign management and demand generation

• •Plan and execute integrated marketing campaigns across multiple channels including email marketing, social media, website content, webinars, trade media, paid advertising, and direct marketing activities.
• •Develop campaigns designed to drive brand awareness, customer engagement, and qualified lead generation.
• •Support marketing automation activities through platforms such as HubSpot.
• •Work closely with commercial teams to align marketing efforts with sales objectives, key target accounts, and sector priorities.
• •Track campaign effectiveness and continuously optimize activities based on performance data and commercial outcomes.

Content creation and thought leadership

• •Create compelling, scientifically credible content that showcases ALS's clinical and analytical testing expertise.
• •Collaborate with subject matter experts to produce:
• •Technical articles
• •Application notes
• •Case studies
• •Customer success stories
• •Brochures and sales collateral
• •Email campaigns
• •Website content
• •Webinar materials
• •Social media content
• •Customer presentations

• •Communicate ALS's unique end-to-end offering across clinical, analytical, microbiological, and claims-support testing services.
• •Maintain a regular pipeline of engaging content to drive website traffic, customer engagement, and commercial opportunities.

Website management and digital presence

• •Support the ongoing refresh and development of ALS - Beauty & Personal Care website content and digital assets.
• •Manage website updates, landing pages, service pages, and campaign content.
• •Identify opportunities to improve user experience, SEO performance, engagement, and lead conversion.
• •Work with global marketing teams to ensure consistency of branding, messaging, and customer experience across digital channels.
• •Ensure content accurately reflects ALS capabilities, technical expertise, customer solutions, and market differentiation.

Social media and brand awareness

• •Drive ALS BPC's presence across social media channels, with particular focus on LinkedIn.
• •Develop and maintain a consistent cadence of social media activity promoting:
• •Technical expertise
• •Laboratory capabilities
• •Clinical study services
• •Industry insights
• •Customer success stories
• •Event participation
• •Thought leadership.

• •Monitor engagement and campaign performance, providing recommendations for continuous improvement.
• •Support the development of ALS employees as industry advocates through coordinated social media activities and content sharing.

Congresses, conferences, and exhibitions

• •Lead the planning and coordination of industry congresses, trade shows, exhibitions, scientific conferences, customer events, and webinars.
• •Maximize ALS's presence and visibility at key Beauty & Personal Care industry events throughout North America.
• •Coordinate:
• •Exhibition logistics
• •Booth management
• •Promotional campaigns
• •Marketing collateral
• •Delegate registrations
• •Lead capture processes
• •Post-event follow-up activities.

• •Work with commercial and technical teams to ensure events generate measurable business opportunities and return on investment.
• •Track and report event-related leads, pipeline contribution, customer engagement, and commercial outcomes.

Marketing analytics and performance reporting

• •Measure and report marketing performance against agreed KPIs.
• •Monitor website analytics, campaign performance, lead generation metrics, social media engagement, and marketing ROI.
• •Produce regular performance reports and recommendations for commercial and marketing leadership.
• •Use data-driven insights to improve campaign effectiveness and support business growth objectives.

Qualifications

Required

• •Bachelor's degree in Marketing, Communications, Business, Life Sciences, or a related discipline.
• •3-5 years of marketing experience, preferably within B2B services, consumer products, laboratory services, life sciences, healthcare, or technical sectors.
• •Experience executing integrated digital marketing campaigns and lead generation programs.
• •Experience managing websites, social media platforms, and content development.
• •Working knowledge of marketing automation systems such as HubSpot.
• •Strong written communication and content creation skills.
• •Excellent organizational and project management skills.
• •Commercially minded with the ability to align marketing activities with business growt