Marketing Director

Perfect Afternoon is looking for an experienced, hands-on Director of Marketing to lead digital marketing strategies for a diverse group of clients. This is both a leadership and working role.

The ideal candidate understands how paid media, SEO, AEO, content, email, websites, landing pages, analytics, and conversion optimization work together to produce measurable results. You will guide our marketing team, work directly with clients, oversee campaigns, and help improve how we use AI and automation across the agency.

Lead Marketing Strategy

Develop marketing strategies based on each client’s goals, audience, budget, and growth opportunities

Turn business objectives into clear campaign plans, timelines, and performance goals

Connect marketing activity to qualified leads, sales, revenue, and return on investment

Present strategies, results, and recommendations directly to clients

Oversee Digital Campaigns

Plan, manage, and improve campaigns across channels such as:

Google Ads and Microsoft Advertising

Meta, LinkedIn, and other social platforms

Email marketing and automation

Display and remarketing

Organic search and content marketing

Video and emerging digital platforms

Ensure that targeting, messaging, creative, landing pages, offers, and tracking work together as one strategy.

Direct SEO /AEO

Oversee strategies that improve client visibility in traditional search results and AI-generated answers. Provide direction in areas including:

Technical SEO

Keyword and search-intent research

Content strategy

Structured data and schema

Local SEO

Internal linking and site structure

Core Web Vitals

AI-search visibility and citation readiness

Stay current with search engine changes, generative AI, and how people use AI tools to find and evaluate businesses.

Guide Websites, Landing Pages, and CRO

Work with designers, developers, and content teams to plan and improve client websites and landing pages. Provide direction on:

User experience and navigation

Content and messaging

Calls to action

Forms and lead-capture processes

HubSpot workflows

Mobile usability

Page speed

SEO and AEO

Conversion optimization

Use analytics, heat maps, user behavior, and testing to improve engagement, lead quality, and conversion rates.

Measure Performance

Set practical goals and KPIs for campaigns and websites. Use tools such as Google Analytics 4, Google Search Console, Looker Studio, HubSpot, advertising-platform analytics, heat maps, and call tracking to evaluate results. Turn the data into clear insights and practical next steps for clients and internal teams.

Use AI and Agents

Use AI tools and agents to improve marketing research, planning, execution, analysis, and reporting. Identify opportunities to use AI for:

Audience and competitive research

Campaign planning and optimization

SEO, AEO, and content strategy

Data analysis and reporting

Website and landing-page improvements

Marketing automation

Internal processes and quality assurance

Help the team build useful AI-assisted workflows that save time and improve client results. Review AI-generated work for accuracy, quality, and brand fit. Protect client confidentiality and follow responsible practices related to privacy, intellectual property, and human oversight.

Lead the Team

Lead, mentor, and support members of the marketing team

Set clear priorities, responsibilities, and expectations

Review strategies, campaigns, reports, and deliverables

Help team members improve their marketing, communication, and AI skills

Identify opportunities to improve processes, training, and technology

Work closely with account management, design, development, content, sales, and agency leadership

What We’re Looking For

At least five years of professional digital marketing experience

At least three years of agency or multi-client experience

Previous experience managing or mentoring marketing professionals

Experience planning campaigns across multiple digital platforms

Strong knowledge of SEO and emerging AEO practices

Experience with websites, landing pages, CRO, and analytics

Experience using AI tools or agents to improve workflows or client outcomes

Experience with WordPress or a similar CMS

Proficiency with GA4, GSC, Ads, and reporting tools

HubSpot proficiency, including forms, workflows, CRM data, and lead-generation processes

Familiarity with paid social, email marketing, CRM systems, and marketing automation

Experience developing strategies, budgets, forecasts, and reports

Strong written, verbal, presentation, and client-management skills

The ability to manage multiple clients, campaigns, projects, and deadlines

Strong judgment, curiosity, organization, and attention to detail

Mac proficiency

A bachelor’s degree in marketing, communications, business, or a related field is preferred, but equivalent professional experience will be considered.

Ideal candidates will live in the Detroit area and be available to work in our Pleasant Ridge office as part of a hybrid schedule.

What You Can Expect From Us

A fair and competitive salary / benefit package based on experience

Encouraging co-leadership driven by accumulative results for clients

A collaborative, fast-paced, non-corporate agency environment

Work-from-home flexibility as part of a in-office/hybrid schedule

18 days of PTO and paid holidays