Marketing Lead

About the Company

Join the Rocketship 🚀

We’re building ShopOS — AI agents powering the entire ecommerce stack. Already past PMF, we’re scaling fast and shaping the future of how online brands are built with AI. Co-founded by seasoned builders with multiple successful exits to companies like Flipkart and Polygon Labs — and backed by Binny Bansal — this isn’t just another start-up.

It’s your front-row seat to the next big shift in ecommerce.

Watch : What is ShopOS (from the founders’ lens - Click here)

About the Role

We are looking for a strategic, revenue-first Head of Marketing to own the entire marketing engine end-to-end — spanning Performance Marketing, Product Marketing, Social Media, Lifecycle, Brand, and Enterprise Pipeline Support. This is a hands-on leadership role focused on building the ShopOS brand, scaling social presence, driving Shopify app growth, and generating significant pipeline and revenue. You will lead a hybrid PLG + SLG motion with high-ownership , where success is defined by business impact and not campaign execution . This role will focus heavily on driving growth within the US Shopify ecosystem , scaling our Shopify App Store presence , and supporting enterprise pipeline generation for Shopify Plus brands .

What You’ll Own

Marketing Strategy & Revenue Ownership

• •Define and drive the overall marketing strategy aligned with revenue, pipeline, and ARR goals
• •Align Performance, Product, Social, and Lifecycle under one unified growth vision
• •Build systems that convert awareness → acquisition → activation → paid → expansion
• •Work directly with founders to align marketing with company growth priorities and revenue targets
• •Identify funnel bottlenecks, conversion gaps, and growth opportunities , and implement improvements
• •Identify latest marketing trends and adapt strategy to evolving US ecommerce behavior

PLG Growth & Shopify App Store Expansion

• •Own and scale ShopOS’ Shopify App Store growth , including app listing optimization, rankings, reviews, and conversion rate improvements
• •Drive self-serve acquisition and paid conversions via Shopify App Store and web channels
• •Improve the signup → activation → paid conversion funnel
• •Build and optimize lifecycle marketing programs across onboarding, activation, retention, and expansion
• •Own onboarding flows, lifecycle email journeys, and in-product messaging to improve activation and monetization

Acquisition & Conversion Optimization

• •Own and scale paid acquisition channels including Google, Meta, and Shopify ecosystem audiences
• •Drive inbound acquisition through SEO, content, website optimization, and ecosystem channels
• •Improve website conversion rates, landing pages, and user journeys
• •Run continuous experimentation and A/B testing across landing pages, lifecycle flows, and product messaging
• •Ensure efficient CAC, conversion efficiency, and scalable acquisition economics

Enterprise Pipeline & Sales Enablement (SLG Motion)

• •Support enterprise pipeline generation through account-based marketing (ABM) and targeted campaigns
• •Develop enterprise-grade marketing assets including case studies, decks, and positioning
• •Enable founders and sales teams with high-impact marketing collateral to improve enterprise deal conversion
• •Ensure marketing contributes directly to qualified pipeline, revenue, and enterprise growth

Ecosystem Growth & Partnerships

• •Build and scale partnerships with Shopify agencies, consultants, creators, and ecosystem partners
• •Drive acquisition through ecosystem partnerships, integrations, and co-marketing initiatives
• •Strengthen ShopOS’ brand presence and credibility within the Shopify ecosystem
• •Support founder-led marketing, thought leadership, and ecosystem visibility

Social Media Growth & Brand Authority

• •Own the strategy for growing Twitter (X), Instagram, LinkedIn, and YouTube
• •Understand how each platform grows , what content works, and what platform to bet on at different stages
• •Build a strong founder-led and product-led social presence
• •Create content strategies around AI, ecommerce growth, product storytelling, and customer success
• •Identify the right audience segments and define who to show what content to
• •Drive organic reach, engagement, and brand authority within the Shopify and ecommerce ecosystem
• •Turn social into a consistent top-of-funnel acquisition engine

Budget & Resource Ownership

• •Own marketing budget allocation and investment strategy
• •Allocate resources across channels based on ROI, efficiency, and long-term growth impact
• •Balance scaling proven channels and experimenting with new growth opportunities

What We’re Looking For

• •7–10 years of experience in product marketing, growth marketing, or GTM strategy in SaaS, AI, or ecommerce platforms
• •Proven experience owning and scaling PLG growth and enterprise pipeline generation
• •Strong understanding of how to grow Twitter (X), Instagram, LinkedIn, and YouTube
• •Strong track record of owning and scaling the full marketing funnel from acquisition to revenue
• •Experience driving self-serve growth, activation, and paid conversions
• •Strong understanding of conversion optimization, lifecycle marketing, and funnel efficiency
• •Experience working closely with founders, product, growth, and sales teams
• •Strong analytical and data-driven mindset , with experience managing CAC, conversion, and revenue metrics
• •Experience managing and scaling paid acquisition channels
• •Experience owning marketing budgets and ROI-driven investment decisions
• •Strong ownership mindset and ability to operate in fast-paced startup environments
• •Excellent communication and leadership skills

KPIs You’ll Be Measured On

PLG Growth Metrics

• •Monthly signups, PQLs, and paid conversions
• •Shopify App installs, activation rate, and free-to-paid conversion rate
• •Website conversion rate and activation improvements
• •CAC efficiency and payback period

Revenue & Pipeline Metrics

• •Net new ARR generated from marketing
• •Marketing-sourced revenue contribution
• •Enterprise pipeline generated
• •Qualified enterprise leads and MQLs
• •Partner-driven acquisition and revenue

Brand & Social Growth

• •Social growth and engagement across platforms
• •Website conversion improvements
• •Increase in high-quality Shopify inbound traffic

Funnel Efficiency Metrics

• •Activation rate improvements
• •Conversion improvements across lifecycle stages

You’ll Thrive If You Are…

• •A revenue-first marketer , not just campaign-focused
• •Comfortable operating at both strategic and execution levels
• •Highly analytical and outcome-driven
• •Able to prioritize high-impact initiatives
• •Skilled at aligning cross-functional teams
• •Motivated by ownership, speed, and measurable impact
• •Excited about building at the intersection of AI, ecommerce, and PLG

Bonus Points

• •Experience marketing AI, Gen AI, or SaaS products
• •Experience working within the Shopify ecosystem
• •Experience driving growth in the US or global SaaS markets
• •Familiarity with PLG tools, lifecycle tools, and analytics platforms
• •Experience at high-growth startups (Seed to Series B)
• •Passion for AI, ecommerce, and emerging technologies

Our Values

• •Extreme ownership and bias for action
• •Honest, high-velocity communication
• •Respect for craft and obsession with users
• •Fast, scrappy iteration over perfection
• •Low ego, high empathy, radical candor

What We Offer

• •Competitive salary
• •Health & wellness benefits
• •Direct mentorship from founders and top operators in product, marketing, and eCommerce
• •Work on storytelling for cutting-edge AI + commerce products
• •Ownership of narratives and GTM strategies from Day 1

Location

We're hiring in Bangalore (no remote for this role).

💡 Why Join Us?

• •Work on cutting-edge AI products redefining commerce.
• •Build with founders who’ve done this before .
• •Be part of a high-growth, high-impact journey.