Thera
Marketing Lead
New York
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hirly's read of this role
- Role family
- Marketing
- Seniority
- Lead / management
- Country
- US
- Work mode
- On-site / unstated
- First seen by hirly
- 2 Sept 2026
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the posting
🚀 Marketing Lead, Thera (NYC, in-person)
Thera is building the financial OS for modern SMBs. Payroll, payments, compliance, and money movement in one platform that actually works end-to-end.
We're hiring a Marketing Lead to own top of funnel and generate demand. This is a hands-on IC role for someone who wants to test ads, run events, launch products, and do whatever it takes to get attention and create momentum.
You'll work directly with the CEO and growth leadership. This role rewards speed, creativity, and accountability.
📍 NYC, 5 days/week
Why we started Thera
Our founders saw firsthand how broken SMB payroll and finance had become. The average SMB stitches together 5+ tools just to pay people, move money, and close their books. We started Thera to collapse that fragmented stack into a single source of truth.
Backed by YC, 10X Founders, Zillionize, and Amino Capital.
What you'll own
Top of funnel demand generation
Paid ads across search, social, and new channels
In-person events, field marketing, and partnerships
Product launches and new product storytelling
Brand voice, messaging, and positioning
Creative experiments including stunts and viral moments
Marketing attribution and pipeline influence
What success looks like
Consistent inbound leads that convert
Clear link between marketing and pipeline
Events that drive real conversations, not just swag
Fast launches with real customer pull
A brand people recognize and talk about
About you
4 to 7+ years in marketing, ideally at fast-moving startups
Hands-on operator who can run paid ads, write copy, and ship campaigns yourself
Strong storyteller with a sharp instinct for brand voice
Comfortable owning experiments end-to-end
Bias toward action, speed, and high standards
Not a fit if
You want a pure management role or need a big team to operate
You avoid ambiguity or measurable outcomes
You're not willing to be in-person in NYC
Why Thera
Room to experiment and move fast
Direct ownership of outcomes
A product people actually like
Support for creative risks that work
Read more about our cultural principles: https://www.getthera.com/principles
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