Clera

Marketing Lead / Product Marketing Manager

Berlin

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hirly's read of this role

Role family: Product marketing
Seniority: Lead / management
Stated salary: €75,000 – €120,000 per year
Country: DE
Work mode: On-site / unstated
First seen by hirly: 16 Oct 2026

Derived automatically from the posting. Upload your resume above to see how the role scores against it.

the posting

About the Role

This role covers two marketing opportunities at an early-stage B2B AI voice company: Marketing Lead and Product Marketing Manager. You will help turn a technical product into clear, compelling positioning and build marketing that supports growth across markets.

What You'll Do

Develop positioning, messaging, and storytelling that make a technical product distinctive and easy to understand.

Lead go-to-market launches for products, features, customer segments, and international markets.

For the Marketing Lead focus, own marketing strategy, budget, KPIs, and pipeline impact, and build repeatable growth programs across organic and paid channels.

Apply AI and automation tools to marketing execution, test new channels, and use experiments and data to guide decisions.

Build and lead a marketing team while remaining hands-on, and create sales materials, case studies, customer stories, and product website messaging.

Conduct competitive and market research and support expansion into markets such as the UK and US.

What We're Looking For

For the Marketing Lead focus, at least 4 years of growth or marketing experience, including ownership of a marketing function and meaningful budget; for Product Marketing, at least 3 years of B2B product marketing experience.

Experience in startups as well as a scale-up or larger organization, with a record of building new programs and scaling them.

Strong positioning and storytelling skills, especially for technical products, plus experience with paid and organic growth channels.

Comfort with AI and automation tools, KPIs, experimentation, and pipeline-focused measurement.

Experience launching into new segments or international markets and, for the Marketing Lead focus, building a team while executing directly.

A strong academic background and early-career consulting or comparable experience are preferred.

Native or fluent German and professional fluency in English are required.

Compensation & Benefits

Base salary: €75,000 to €120,000 annually. Visa sponsorship is not available.

Location

On-site, five days a week in Berlin, Germany.

Original posting on Clera's site ↗

Listed on hirly, a job board. hirly is not the employer: Clera is hiring for this role.

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