Marketing Manager

Job Title

Marketing Manager

Job Description Summary

As a key member of the Capital Markets Property Marketing team, the Marketing Manager is responsible for leading and developing a team of embedded marketers — marketing professionals who sit directly with, and are dedicated full-time to, a specific Broker Team. The Marketing Manager coaches each embedded marketer and equips them with the guidance, tools, and resources they need to work efficiently and effectively, ensuring their assigned Broker Team receives best-in-class project management, creative oversight, and day-to-day marketing support in pursuit of new Capital Markets opportunities and in marketing assignments Cushman & Wakefield has been awarded.

The Marketing Manager works within a fast-paced environment with Cushman & Wakefield real estate professionals, the properties and owners they represent, and the broader Property Marketing organization to help embedded marketers deliver industry-best marketing deliverables and outcomes for their dedicated Broker Teams.

Job Description

Responsibilities:

Manage a team of embedded marketers, each dedicated full-time to a specific Broker Team, serving as their people manager and coach while growing their project management abilities and marketing skillset

Provide day-to-day coaching and guidance to embedded marketers, helping them prioritize, problem-solve, and work through roadblocks so they can operate efficiently and effectively within their Broker Team

Equip embedded marketers with the resources, tools, templates, and training they need to do their jobs well, and proactively identify gaps where additional support or upskilling would improve their output

Serve as the primary point of escalation and advisor for embedded marketers on the most significant or complex property marketing projects, coaching them through approach and execution rather than taking projects over

Establish and reinforce consistent marketing processes, brand standards, and quality benchmarks across all embedded marketers, even though each sits within a different Broker Team

Conduct regular one-on-ones and check-ins with embedded marketers to assess workload, performance, and job satisfaction, and to coach them on areas for improvement

Facilitate knowledge-sharing among embedded marketers so best practices, templates, and lessons learned are shared and applied consistently, rather than staying siloed within a single desk

Own performance management, goal-setting, and career development for embedded marketers, using coaching to close skill gaps and build toward greater independence and efficiency

Communicate with Broker Team leadership on embedded marketer performance, capacity, and project outcomes, either through regular check-ins or other channels

Recruit, onboard, and place new embedded marketers with Broker Teams, setting them up with the training and resources to ramp up quickly

Qualifications:

Bachelor's degree

7+ years of marketing experience—real estate, agency, architecture, or commercial construction experience preferred

Experience managing a distributed or decentralized team, ideally marketers or other professionals embedded within different business units or client-facing teams

Familiarity with the Adobe Creative Suite

Experience leading and managing a team - must be an effective, results-oriented communicator and leader with a focus on team development

Familiarity with a project management tool is highly preferred

Strong coaching and mentoring skills, with a track record of helping team members work more efficiently and effectively

Ability to balance the day-to-day priorities of individual Broker Teams with firm-wide marketing standards and processes

Ability to independently achieve successful outcomes on all activities with minimal supervision

Ability to manage multiple embedded marketers and Broker Team relationships at once in a fast-paced environment

Excellent written, oral communication skills and problem-solving skills

Proven ability to work across different audiences, personalities, and experience levels

Strong relationship management skills and ability to successfully partner with both internal and external stakeholders and project participants

Self-motivated but works well in group environment

Cushman & Wakefield also provides eligible employees with an opportunity to enroll in a variety of benefit programs, generally including health, vision, and dental insurance, flexible spending accounts, health savings accounts, retirement savings plans, life, and disability insurance programs, and paid and unpaid time away from work. In addition to a comprehensive benefits package, Cushman and Wakefield provide eligible employees with competitive pay, which may vary depending on eligibility factors such as geographic location, date of hire, total hours worked, job type, business line, and applicability of collective bargaining agreements.

The compensation that will be offered to the successful candidate will depend on factors such as whether the position is covered by a collective bargaining agreement, the geographic area in which the work will be performed, market pay rates in that area, and the candidate’s experience and qualifications.

The company will not pay less than minimum wage for this role.

The compensation for the position is: $ 89,250.00 - $105,000.00

Cushman & Wakefield is an Equal Opportunity employer to all protected groups, including protected veterans and individuals with disabilities. Discrimination of any type will not be tolerated.

In compliance with the Americans with Disabilities Act Amendments Act (ADAAA), if you have a disability and would like to request an accommodation in order to apply for a position at Cushman & Wakefield, please call the ADA line at 1-888-365-5406 or email Accommodations@cushwake.com . Please refer to the job title and job location when you contact us.

INCO: “Cushman & Wakefield”