Marketing Manager

Job Posting - Marketing Manager

At Human Concern International (HCI), we are committed to responding swiftly and effectively to crises, ensuring that communities receive the support they need when they need it most. For over 40 years, HCI has been at the forefront of emergency relief, delivering aid and hope to families in over 40 countries.

We are seeking a creative and results-driven Marketing Manager to lead the planning, development, implementation, and evaluation of the organization's marketing and communications initiatives. This role is responsible for enhancing the organization's brand, increasing public awareness, supporting fundraising and program objectives, and ensuring consistent messaging across all communication channels. The Marketing Manager provides leadership in digital marketing, content development, media relations, and campaign management, while collaborating closely with senior leadership and cross-functional teams to strengthen stakeholder engagement, promote organizational impact, and advance the organization's mission and strategic goals.

Reporting To: Global CEO

Location: GTA / Ottawa - Hybrid

• Any other location: Remote
• Terms: Permanent Full Time

Number of position: 01

• Salary: CAD 74000 - CAD 79000 Annually
• Deadline to Apply: On going until filled

Key Duties and Responsibilities:

Marketing Strategy & Brand Management

Develop and implement annual marketing and communications strategies aligned with the organization's strategic priorities.

Strengthen and maintain a consistent organizational brand across all communication channels.

Identify opportunities to increase organizational visibility, awareness, and community engagement.

Monitor marketing trends and recommend innovative strategies to enhance organizational outreach.

Ensure all marketing materials comply with organizational branding standards and messaging guidelines.

Digital Marketing & Communications

Manage the organization's website and ensure content remains current, accurate, and engaging.

Develop and execute digital marketing campaigns across social media, email marketing, and online advertising platforms.

Monitor website analytics and digital marketing performance to improve engagement and reach.

Oversee social media content planning, scheduling, publishing, and community engagement.

Optimize digital content using SEO best practices to improve online visibility.

Content Development

Develop high-quality marketing materials including brochures, newsletters, annual reports, presentations, promotional materials, and campaign resources.

Write and edit compelling content for websites, social media, email campaigns, donor communications, and media releases.

Coordinate photography, videography, graphic design, and multimedia content development.

Ensure all communications accurately reflect the organization's mission, values, and impact.

Campaign Management

Plan, coordinate, and execute integrated marketing campaigns to promote programs, services, fundraising initiatives, and organizational events.

Support fundraising campaigns through donor-focused marketing materials and promotional activities.

Measure campaign effectiveness and prepare post-campaign evaluation reports.

Coordinate marketing timelines, budgets, and campaign deliverables.

Media & Public Relations

Develop and maintain relationships with media outlets and community partners.

Prepare press releases, media kits, and public statements as required.

Coordinate media coverage for organizational events and initiatives.

Monitor media mentions and manage the organization's public image.

Stakeholder Engagement

Collaborate with internal departments to promote programs, services, and organizational initiatives.

Support partnerships with sponsors, donors, volunteers, community organizations, and government stakeholders.

Represent the organization at community events, networking opportunities, and promotional activities as required.

Event Marketing

Lead promotional activities for organizational events, conferences, fundraising activities, and community outreach initiatives.

Coordinate event marketing materials and digital promotions.

Support event branding, media relations, and post-event communications.

Budget & Vendor Management

Develop and monitor the marketing budget.

Coordinate with external vendors including designers, printers, photographers, videographers, advertising agencies, and digital marketing consultants.

Ensure cost-effective procurement of marketing services while maintaining quality standards.

Reporting & Performance Measurement

Track key marketing performance indicators including website traffic, social media engagement, campaign performance, email metrics, and brand awareness.

Prepare regular reports and recommendations for senior management.

Utilize data and analytics to continuously improve marketing effectiveness.

Additional Responsibilities

Ensure compliance with organizational policies and applicable legislation.

Maintain confidentiality of organizational information.

Support organizational initiatives and special projects as assigned.

Perform other related duties as required.

Qualifications, Skills, and Experience

Bachelor's degree in Marketing, Communications, Business Administration, or a related field, or an equivalent combination of education and relevant professional experience.

Minimum 5 years of progressive marketing experience, including experience leading marketing strategies, campaigns, projects, or teams.

Demonstrated experience developing and executing marketing strategies that deliver measurable results in brand awareness, audience growth, engagement, and campaign performance.

Proven experience planning and managing integrated marketing campaigns across digital, traditional, and community-based channels.

Strong strategic planning, project management, and organizational skills, with the ability to manage competing priorities and meet deadlines.

Experience managing marketing budgets, evaluating campaign performance, and optimizing resources for effectiveness.

Experience leading or coordinating marketing teams, external agencies, vendors, or creative professionals.

Strong understanding of digital marketing, including social media, SEO, website management, email marketing, digital advertising, and marketing analytics.

Experience using marketing analytics and performance metrics to evaluate results and inform strategic decisions.

Excellent written, verbal, presentation, and interpersonal communication skills.

Strong creativity, initiative, problem-solving abilities, and attention to detail.

Experience in the nonprofit, charitable, humanitarian, or fundraising sector is considered an asset.

Professional marketing certifications are considered an asset.

Our Offer

Competitive Salary: Commensurate with experience and qualifications, along with potential annual incentives.

Benefits Package: Medical,wellness programs, and more.

Retirement Savings: Contributions to a Registered Retirement Savings Plan.

Paid Time Off: Sick days, vacation days, and family days for work-life balance.

Professional Development: Access to training, leadership programs, and career growth opportunities.

Some travel, as well as evening and weekend work, may be required.

We appreciate all applications; however, only candidates selected for an interview will be contacted.