Marketing Manager

About Waystone

Waystone is a leading asset-servicing solutions provider of institutional governance, administration, risk and compliance services to financial institutions. With over 25 years’ experience and a comprehensive range of specialist services to its name, Waystone helps our clients structure, operate and grow through our expertise, innovation and digitisation, backed by the operational scale to support global expansion.

Summary:

Reporting to the VP for Product Marketing, the Marketing Manager will support the development and execution of product marketing initiatives across Waystone's solutions including fund administration, management company services, ETF solutions, compliance and governance services, and private markets solutions.

The role will work closely with commercial, product and subject matter experts to position Waystone's capabilities to a broad range of asset managers and financial services firms, with a particular focus on private markets clients across private equity, private credit, and real estate and infrastructure.

The successful candidate will develop compelling marketing content and sales enablement materials, executing go-to-market campaigns, supporting product launches, and helping to communicate complex industry challenges into clear, client-focused value propositions that drive awareness, engagement and pipeline growth.

ESSENTIAL DUTIES AND RESPONSIBILITIES

Solutions marketing and positioning

Support the development and refinement of product positioning, value propositions, and messaging across Waystone's key products and solutions

Conduct market, competitor, and industry research to identify trends, opportunities, and areas of differentiation

Assist in the creation and execution of messaging frameworks and g-to-market plans

Sales enablement

Work with marketing, product and sales leaders to develop and maintain sales enablement materials including solutions overviews, brochures, case studies, FAQs, and objection-handling resources

Work closely with Commercial teams to ensure marketing materials support business development efforts and sales conversations

Support responses to strategic business development opportunities and proposals

Campaign execution and demand generation

Execute multi-channel marketing campaigns that support business priorities and growth objectives

Coordinate campaign deliverables across digital marketing, content, events, public relations, and commercial teams

Assist in the planning and execution of product launches, service enhancements, and strategic marketing initiatives

Monitor campaign performance and provide recommendations for optimisation and continuous improvement

Content and thought leadership

Develop high-quality marketing content including articles, videos, email programmes, web content, presentations, social media content, and client communications

Partner with subject matter experts to create thought leadership that demonstrates Waystone's expertise and market perspective

Ensure all content aligns with brand standards, messaging frameworks, and commercial objectives

Stakeholder collaboration

Partner with Marketing, Product, Commercial and Operations to deliver integrated marketing programmes

Coordinate with external agencies, partners, and vendors as required

Build strong relationships across the business to ensure alignment between product, marketing, and commercial strategies

What Success Looks Like

High-quality product marketing materials consistently used by commercial teams

Successful execution of campaigns that contribute to lead generation and pipeline growth

Clear and consistent messaging across products, campaigns, and marketing channels

Increased engagement with thought leadership and content programmes

Delivery of projects on time and to a high standard, with strong stakeholder satisfaction

Demonstrated understanding of client needs, competitive dynamics, and market opportunities

REQUIREMENTS

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Skills and Experience

5-8 years' experience in product marketing in the asset management, financial services or professional services industries

Strong product and cross-service marketing experience, campaign execution and project management skills, and commercial mindset

Experience developing marketing content and sales enablement materials

Excellent written and verbal communication abilities

Ability to simplify complex products, services, and industry topics into compelling value propositions and marketing messages

Strong attention to detail and organisational skills

Experience working with multiple stakeholders in a fast-paced environment

Knowledge of asset-servicing solutions such as fund administration, regulated funds solutions and compliance services is highly desirable

Education

Bachelor’s degree in marketing, business or a related field