hirly

Essity

Marketing Manager Consumer Tissue East

Budapest, Hungary · Bucharest, Romania

See how you match this job — and similar ones. Free.

Upload your resume and hirly scores it against this role at Essity first, then against similar open jobs, and shows where you fit and why.

PDF or DOCX, up to 12MB. No sign-up to see your matches.

Get past the screening software and onto a recruiter's desk

hirly rewrites your resume for this job — matching the keywords and skills in the posting, moving your most relevant experience to the top, and writing a cover letter to fit. About 30 seconds.

  • Keywords matched to this posting
  • Fit score before you apply
  • Cover letter included

Matched against 2.6M live jobs from 200,000+ employers in 200+ countries.

Tailor my resume for this job →

Apply from your AI assistant

Connect hirly to Claude and ask it to apply to this job. hirly tailors your resume, fills the employer’s form and asks before sending. ChatGPT: manual setup today.

Some employer sites stop an application at a CAPTCHA or sign-in and hand it back with a link. Applying needs a paid plan. Works with any assistant that supports MCP.

hirly's read of this role

Role family
Marketing
Seniority
Lead / management
Countries
HU, RO
Work mode
On-site / unstated
First seen by hirly
3 Oct 2026

Derived automatically from the posting. Upload your resume above to see how the role scores against it.

the posting

Marketing Manager Consumer Tissue East

Essity is a leading global hygiene and healthcare company. We are committed to improving the quality of life through high-quality hygiene and healthcare solutions. We sell our products and solutions in around 150 countries under many strong brands, including the global market leaders TENA and Tork, as well as well-known brands such as Jobst, Leukoplast, Libero, Libresse, Lotus, Nosotras, Saba, Tempo and Zewa.

About the Role

We are currently looking for a Marketing Manager Consumer Tissue Region East. In this role you are responsible for the Consumer Tissue Marketing work and team across Region East.

You report into the Regional Marketing Director NEUMA and work in close collaboration with the commercial organization, the global category and related local and global functions like customer marketing, sales, product development, etc. to create strong commercial plans to drive company sales growth and reach overall Essity targets.

We’re looking for people who embody our values, aren’t afraid to challenge, innovate, experiment, and move at a fast pace. We’re always looking for ways to improve our products and ourselves. If this is you, we’d love to talk.

What You Will Do

  • Drive marketing for the Consumer Tissue category within Region East
  • Support the Regional Marketing Director NEUMA in representing Region East on Global level and work in close collaboration with the Commercial Directors in East
  • Participate and/or lead regional East European projects
  • Develop, manage and implement brand strategies, marketing plans and activities in line with Global Category guidelines
  • Manage assigned A&P budget in alignment with Regional Marketing Director and within regional priorities
  • Develop and/or adapt brand marketing communication material across channels and products to local requirements and secure efficient and effective communication for each market activity
  • Oversee regional product launch process (incl. feedback) according to agreed plans and within assigned budget
  • Oversee regional the development and/or implementation of promotions and corresponding support materials in collaboration with other functions and stakeholders
  • Ensure that own team and other functions have right market/brand/product and/or service knowledge (incl. delivering of trainings)
  • Lead, direct and develop your own Consumer Tissue team (Region East)

Who you are

  • University degree in Marketing, Business Administration or similar
  • 10+ years’ work experience in a senior Marketing role in branded Top FMCG Marketing with relevant experience in managing multiple brands across geographies
  • Very strongly experienced in leading direct and indirect teams, across countries and multiple locations and team-oriented way of working
  • Strong strategic thinker with proven ability to develop and implement strategic initiatives that deliver results to the business via collaboration in a matrix organization
  • Outstanding brand development and Marketing mix skills (including strong digital experience)
  • Proven ability to communicate effectively to various stakeholders, knowing what is relevant and being able to provide it in an understandable way
  • Fluent communication skills in English
  • Strong willingness to travel

What We Can Offer You

Our purpose, Breaking Barriers to Well-Being, provides meaning to everything we do. Join us to improve well-being for people and drive positive change for society and the environment. At Essity, you'll feel valued, empowered to grow, and challenged to achieve business results in a collaborative and open atmosphere. Innovate for Good | Excel Together | Be You with Us

More About location

This position is located in Budapest or Bucharest.

#LI-AD1

#LI-hybrid

Application End Date:

22 paź 2026

Job Requisition ID:

Essity265391

Original posting on Essity's site ↗

Listed on hirly, a job board. hirly is not the employer: Essity is hiring for this role.

Browse similar roles

Want this one?

Upload your resume and hirly rewrites it for this job and writes the cover letter — in about thirty seconds, before you sign up.

Tailor my resume for this job