ASSPL - Maharashtra

Marketing Manager – Customer Lifecycle, Amazon Music

Mumbai, Maharashtra, India

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hirly's read of this role

Role family: Marketing
Seniority: Lead / management
Country: IN
Work mode: On-site / unstated
First seen by hirly: 9 Oct 2026

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the posting

Role Scope This is a marketing role responsible for defining and executing Amazon Music India’s customer lifecycle strategy across multi-channels, including but not limited to owned and operated. The role operates across Amazon Music’s three customer tiers - Free, Prime Music, and Amazon Music Unlimited (AMU), and uses channel interventions to drive acquisition, onboarding, engagement, retention, reactivation, churn management, and migration across tiers. Role Complexity and Seniority Single in…

Original posting on ASSPL - Maharashtra's site ↗

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