Marketing Manager, New Channels Strategy

About the Team

DoorDash’s mission is to grow and empower local economies. By building intelligent, last-mile delivery technology for local cities, DoorDash connects people with the local businesses they care about — helping grow businesses and the communities that support those businesses. To further this mission, we’re looking for a marketer who will sit at the intersection of growth, brand, product, and operations to lead DoorDash’s new channels strategy — identifying, testing, and scaling net-new marketing channels (such as Influencer & Affiliate, SMS, and other emerging channels) to drive incremental new customer and MAU growth. This role owns a portfolio of channel bets end-to-end, from early-stage testing through to scaled, always-on programs. The integrated marketing team is a group of marketing generalists responsible for translating business goals into marketing strategies and serving as the general manager across the organization to bring those strategies to market.

About the Role

The Consumer Integrated Marketing team is looking for a strategic, entrepreneurial, and data-driven marketer to lead DoorDash’s new channels strategy — identifying, testing, and scaling new marketing channels to drive incremental new customer and MAU growth efficiently. This role will report into the MAU Marketing lead, and will own end-to-end strategy — from ideation and testing through to scaled execution and measurement — across a portfolio of new channel bets that support our broader new customer acquisition goals. This includes DoorDash’s Influencer & Affiliate program (creator recruitment, commission structure, content strategy, and measurement) as one flagship bet in that portfolio, alongside a handful of additional new channel tests. It’s an awesome blend of working on 0 to 1 nascent bets and driving impact at scale while overseeing a substantial marketing budget.

You’re excited about this opportunity because you will…

Own the strategy and roadmap for DoorDash’s portfolio of new channel bets — identifying, testing, and scaling channels (including Influencer & Affiliate) that drive incremental New Cx and MAU growth

Lead the build-out of DoorDash’s Influencer & Affiliate program as a flagship bet in that portfolio — from creator recruitment and onboarding to commission structure and content strategy — modeled after category leaders like Amazon

Partner closely with Eng, MarTech, and Analytics to build durable measurement and attribution infrastructure (deeplinking, tracking, incrementality) across new channel bets

Design and evolve incentive and budget structures that balance DoorDash’s efficiency goals with the dynamics of each channel (e.g., influencer earning potential)

Set content and channel strategy across verticals (Rx, New Verticals, DashPass) and seasonal moments to drive GOV, New Cx, and brand awareness

Act as the “glue” across the marketing org, aligning new channel plans with priorities from Product, Engineering, Analytics, and Finance

Communicate with cross-functional partners and senior leadership on program performance, risks, and roadmap progress across the full channel portfolio

We’re excited about you because you have…

Bachelor’s degree or higher; MBA a plus

5+ years of experience in performance, growth, or lifecycle marketing, with a track record of identifying, testing, and scaling new marketing channels from 0 to 1 (e.g., affiliate/influencer, SMS, or other emerging channels)

Experience collaborating and leading cross- functional workstreams with Product, CRM, paid media, creative, analytics, and finance teams

The ability to think about the business like a GM, drive forward highly cross-functional projects like a product manager, and speak to consumers (and, where relevant, external partners) like a seasoned marketer

Comfort operating with imperfect attribution — able to synthesize detailed data to make data-driven decisions while using judgment when full visibility isn’t available

A creative and entrepreneurial mindset — you enjoy building 0-to-1 programs and finding creative solutions with limited resources

Excellent verbal / written communication skills, able to manage relationships with external partners as well as brief senior stakeholders

Nice to have: familiarity with affiliate networks and creator platforms (e.g., Impact, CJ, CreatorIQ, Tagger) and how to evaluate build-vs-buy tradeoffs for program infrastructure

We expect this position to be filled by 11/03/2026.

Compensation

The successful candidate’s starting pay will fall within the pay range listed below and is determined based on job-related factors including, but not limited to, skills, experience, qualifications, work location, and market conditions. Base salary is localized according to an employee’s work location. Ranges are market-dependent and may be modified in the future.

In addition to base salary, the compensation for this role includes opportunities for equity grants. Talk to your recruiter for more information.

DoorDash cares about you and your overall well-being. That’s why we offer a comprehensive benefits package to all regular employees, which includes a 401(k) plan with employer matching, 16 weeks of paid parental leave, wellness benefits, commuter benefits match, paid time off and paid sick leave in compliance with applicable laws (e.g. Colorado Healthy Families and Workplaces Act). DoorDash also offers medical, dental, and vision benefits, 11 paid holidays, disability and basic life insurance, family-forming assistance, and a mental health program, among others.

To learn more about our benefits, visit our careers page here .

See below for paid time off details:

For salaried roles: flexible paid time off/vacation, plus 80 hours of paid sick time per year.

For hourly roles: vacation accrued at about 1 hour for every 25.97 hours worked (e.g. about 6.7 hours/month if working 40 hours/week; about 3.4 hours/month if working 20 hours/week), and paid sick time accrued at 1 hour for every 30 hours worked (e.g. about 5.8 hours/month if working 40 hours/week; about 2.9 hours/month if working 20 hours/week).

The national base pay range for this position within the United States, including Illinois and Colorado.

$142,800 — $210,000 USD

About DoorDash

At DoorDash, our mission to empower local economies shapes how our team members move quickly, learn, and reiterate in order to make impactful decisions that display empathy for our range of users—from Dashers to merchant partners to consumers. We are a technology and logistics company that started by enabling door-to-door delivery, and we are looking for team members who can help us go from a company that is known as the place you order food to a company that people turn to for any and all goods.

DoorDash is growing rapidly and changing constantly, which gives our team members the opportunity to share their unique perspectives, solve new challenges, and own their careers. We're committed to supporting employees’ happiness, healthiness, and overall well-being by providing comprehensive benefits and perks including premium healthcare, wellness expense reimbursement, paid parental leave and more.

Our Commitment to Diversity and Inclusion

We’re committed to growing and empowering a more inclusive community within our company, industry, and cities. That’s why we hire and cultivate diverse teams of people from all backgrounds, experiences, and perspectives. We believe that true innovation happens when everyone has room at the table and the tools, resources, and opportunity to excel.

Statement of Non-Discrimination: In keeping with our beliefs and goals, no employee or applicant will face discrimination or harassment based on: race, color, ancestry, national origin, religion, age, gender, marital/domestic partner status, sexual orientation, gender identity or expression, disability status, or veteran status. Above and beyond discriminat