Teamsystem
Marketing Operations HubSpot Specialist - Sostituzione Maternità
BOLOGNA
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hirly's read of this role
- Seniority
- Mid level
- Stated salary
- €33,000 – €42,000 per year
- Country
- IT
- Work mode
- On-site / unstated
- First seen by hirly
- 27 Oct 2026
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the posting
We are the leading Tech Company in Europe , supporting digital innovation for over 45 years.
We are committed to bringing digital technology into every business . How? By putting customers first and becoming the go-to partner for professionals, small, medium and large companies, offering customised solutions and services to optimise business processes. from HR and customer relations to e-invoicing and digital payments.
The Marketing team defines the company's marketing strategy , leading customer insight, pricing, corporate branding, and PR activities. We coordinate with the go-to-market and product marketing activities carried out by the Business Units, ensuring the alignment and effectiveness of initiatives. We govern the Group's digital platforms, managing lead generation, commercial campaigns, and communication initiatives throughout the various channels. We are committed to building and strengthening the Group's image.
You’ll join the Marketing Operations team as the specialist who keeps the HubSpot ecosystem running — workflows, lead management, CRM governance, and reporting — at the intersection of marketing and sales.
In particular you will:
Design, build, and maintain standard and custom HubSpot workflows — from requirements to production — across both Marketing Hub and Sales Hub
Manage the lead scoring model and the assignment workflows that route leads to the sales team, keeping the logic current as the business evolve
Govern HubSpot properties, custom objects, and associations, ensuring the data model stays coherent and reliable across the entire platform
Build and maintain dashboards and custom reports — including attribution reports and funnel analysis — working closely with the Data Analytics team to align on metrics and KPI definitions
Monitor the active integrations within the HubSpot account and resolve any anomalies that emerge
What skills are we looking for?
A t least 2 years of experience in marketing operations, CRM management, or marketing automation — with direct, hands-on work on HubSpot or a comparable platform
Proficient in HubSpot’s core capabilities: advanced workflows , CRM object management, lead scoring and routing logic, and native reporting — including attribution reports and funnel analysis
Solid understanding of the B2B customer journey and the lead-to-customer funnel, with the ability to structure the data behind it to make it actionable for both marketing and sales
Comfortable working at the intersection of marketing and analytics, with the ability to align with data teams, map metrics and dimensions, and translate business questions into consistent KPI definitions
Excellent knowledge of English (C1 level)
Do you recognize yourself in the skills we’re looking for? That’s a great start. We’re looking for people who reflect our values through their growth mindset and their ability to turn challenges into opportunities.
ENTREPRENEURSHIP - is the engine that drives us to excel, innovate and challenge ourselves for our own success and that of our company. We are proactive, responsible and customer- centric, always ready to question the status quo and achieve extraordinary results
INNOVATION - is the guiding light that illuminates our path as we move through an environment full of different experiences, knowledge and perspectives. We are not afraid of making mistakes; we work in an environment that is fertile for the development of innovative solutions
INCLUSION - is the sentiment that guides our relationships amongst individuals, each of whom has a different history and experience. We advocate for an inclusive work environment that values each person's unique characteristics
Do you identify with this? Apply now in just a few clicks and track your application on our portal! Here, we give space to those who want to get involved, grow and leave their mark
What we offer?
We believe our relationship with our people is built on trust, clear goals and full autonomy in how to reach them. With AI at our side, we spend more time on the work that creates real value: thinking, creating, innovating and making decisions. Here, work is measured by the quality of each contribution, the results achieved and the ownership everyone takes. It's this vision, built over time, that made our 4-day week a natural next step: one extra day every week for what matters to you.
Total compensation: €33.000 – €42.000, including the variable component tied to results. Full-time reference
Wellbeing Digital Wallet: starting at €2.800 — a personal budget for your wellbeing: travel, medical expenses, sports, and reimbursements for services like childcare, caregiving, etc
Flexibility: we work in a hybrid model, with autonomy over when to come into the office
For us, being on-site makes sense when it improves the way we work: you come in when collaboration with colleagues makes a difference, not for presence, but for effectiveness
Growth: we offer tailored learning paths and concrete development opportunities within a continuously evolving international group
Environment: we promote an inclusive workplace built on trust, collaboration, and the value of diverse perspectives
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