Marketing Senior Manager, HCP Execution

Sumitomo Pharma Co., Ltd., is a global pharmaceutical company based in Japan with operations in the U.S. (Sumitomo Pharma America, Inc.), focused on addressing patient needs in oncology, urology, women's health, rare diseases, cell & gene therapies and CNS. With several marketed products and a diverse pipeline of early- to late-stage investigational assets, we aim to accelerate discovery, research, and development to bring novel therapies to patients sooner. For more information on SMPA, visit our website https://www.us.sumitomo-pharma.com or follow us on LinkedIn.

Job Overview:

The Marketing Senior Manager, HCP Execution is responsible for leading the translation of ORGOVYX HCP marketing strategy into integrated, high-impact field execution that strengthens adoption, customer engagement, and brand performance. Serving as a senior execution lead for field-facing marketing initiatives, this role provides strategic and operational leadership across HCP tactics, promotional resources, field communications, and office-based adoption programs for key customer segments including Urologists, Medical Oncologists, Radiation Oncologists, APPs, and Pharmacists.

This individual partners closely with the Director, HCP Marketing Lead to shape pull-through priorities, drive coordinated field deployment, and optimize field-facing programs based on business needs, field insights, and performance trends. The role serves as a senior integration point across Brand Marketing, Market Access Marketing, Sales, Training, Operations, Medical, Legal/Regulatory, and external partners to enable consistent execution, disciplined governance, and a seamless customer experience. The role’s primary focus is driving field pull-through excellence, improving HCP office call effectiveness, and advancing scalable execution capabilities across the brand.

Essential Functions Required for Job:

Field-Facing Marketing Execution Planning

• •Lead development of the field execution strategy for HCP marketing initiatives, ensuring strong alignment with brand priorities, customer needs, and business objectives.
• •Own pull-through planning and implementation that translates marketing strategies into actionable, measurable, and scalable field programs.
• •Establish and continuously improve best practices, processes, and governance for field-facing marketing execution.
• •Assess field-facing tactic performance, synthesize feedback, and recommend strategic optimization opportunities to improve impact.

HCP Promotional Resource Planning & Deployment

• •Lead strategic planning, deployment, and lifecycle management of field-facing promotional resources, ensuring resources are prioritized, actionable, and aligned to brand objectives.
• •Oversee Field Direction Memos (FDMs), including prioritization, content coordination, stakeholder alignment, and deployment excellence.
• •Drive coordinated field communications across Brand Marketing and Market Access Marketing to improve clarity, consistency, and field usability while reducing communication burden.
• •Ensure field resources remain current, compliant, strategically aligned, and supported by clear guidance for effective execution.
• •Lead implementation of HCP derivative content and pull-through adaptations that support customer engagement, message consistency, and field effectiveness.

Starters, Vouchers & Office Adoption Programs

• •Lead planning, execution, and optimization for starters, vouchers, and related office-based adoption resources.
• •Identify and advance opportunities to improve HCP trial, adoption, and office workflow integration through targeted pull-through programs.
• •Partner with field leadership, market access, and operations teams to maximize utilization, operational feasibility, and business impact of office-based support programs.

Omnichannel Support & Execution

• •Lead strategy-aligned execution of Rep-Triggered Emails (RTEs) and other field-activated customer engagement tactics.
• •Partner with Omnichannel Marketing to connect field execution with digital customer experiences and identify opportunities to improve coordinated engagement.

Business Planning & Cross-Functional Coordination

• •Serve as the senior coordination lead for execution of field-facing HCP initiatives, ensuring alignment across strategy, timing, stakeholders, and field needs.
• •Lead cross-functional planning among Marketing, Sales, Training, Operations, Market Access, Legal, Regulatory, Medical Affairs, and agency partners to ensure efficient, compliant, and aligned execution.
• •Develop, steward, and communicate integrated deployment calendars, execution roadmaps, and decision-making milestones.
• •Drive executional excellence across customer-facing programs by maintaining clear timelines, deployment plans, stakeholder accountability, and feedback loops.

Performance Monitoring & Optimization

• •Define and track KPIs for field-facing programs and pull-through initiatives in partnership with analytics, sales, and marketing stakeholders.
• •Analyze program performance, field feedback, and customer engagement indicators to identify opportunities for strategic refinement.
• •Recommend enhancements that increase effectiveness, efficiency, field adoption, and customer engagement.
• •Provide leadership-ready performance updates, insights, and recommendations in partnership with the HCP Marketing Lead.

Knowledge, Skills and Abilities (general & technical):

• •Experience leading field force execution, customer engagement programs, and pull-through initiatives in a matrixed environment.
• •Strong cross-functional leadership, communication, stakeholder management, and project management skills.
• •Demonstrated ability to lead complex initiatives across multiple stakeholders, influence without authority, and drive decisions through ambiguity.
• •Experience partnering with sales teams, market access teams, agencies, and promotional review committees to deliver compliant, customer-facing resources.
• •Strong understanding of omnichannel marketing principles, field deployment processes, performance tracking, and operational governance.

Education & Experience Requirements:

· Bachelor’s degree in a related field required.

• •Minimum 6 years of relevant experience in biotech or pharmaceutical industry with Bachelor’s Degree.
• •Must have experience in healthcare marketing, sales, sales operations, or field enablement, with demonstrated ownership of complex cross-functional initiatives.
• •Preference towards candidates with experience developing or optimizing HCP marketing pull-through, field force enablement, and office-based adoption programs.
• •Oncology and/or specialty pharmaceutical marketing experience preferred.

Travel Requirements: Primarily remote role with periodic on-site meetings in office. Must be able to travel domestically 20% of time and as needed.

Mental/Physical Requirements: Fast-paced environment handling multiple demands is involved. Must be able to exercise appropriate judgment as necessary. Requires a high level of initiative and independence. Excellent written and oral communication skills required. Requires ability to use a personal computer for extended periods of time.

People Management: This is an individual contributor role and does not have direct reports or formal people‑management responsibilities.

Travel Requirements:

Primarily remote role with periodic on-site meetings in office. Must be able to travel domestically and internationally as needed.

Mental/Physical Requirements:

Fast-paced environment handling multiple demands is involved. Must be able to exercise appropriate judgment as necessary. Requires a high level of initiative and independence. Excellent written and oral communication skills required. Requires ability to use a personal computer for extended periods of time.

The base salary range for this role is

$155,300.00 - $194,100.00

Base salary is part of our total rewards package which also includes the opportunity for merit-based sala